Best WooCommerce Color Swatch Plugin 2020


Any ecommerce website instantly becomes 10x times appealing & eye-catching when users find it easier to navigate. Currently if you are anticipating playing big in the competitive market, adding variations of almost all products along with the color, pricing, size and photos is important.There will be approximately more than 2.05 billion worldwide digital buyers in the year of 2020. So we hope you can understand how many potential buyers you can get hands on. It is highly recommended for ecommerce owners to install WooCommerce color swatch plugins as these help in projecting product qualities in a way that will tempt people to make more number of purchases. For more information on WooCommerce swatch plugin, revert to this informative blog post.

Enhance e-shopping experience of consumers with swatch plugins

1. WooSwatches

Looking for the bestselling WooCommerce variation swatches plugin? Your search ends with WooSwatches. Instantly those default dull looking color selections become attractive as you use this plugin.


  1. Filtering depends on colors
  2. Users get options for crafting worldwide attributes & can override those on a particular product page during editing
  3. Noteworthy customer support
  4. There are options to display a single color attribute on a specific shopping page. While hovering, user can alter the color attributes or image

Plugin pricing starts at $19

2. WooCommerce variation swatches

With this amazing WooCommerce variation swatches free plugin, you can easily showcase a color, button, image and text variation swatches for all your products. In fact you will receive the option of displaying variation swatches for archives page & product page as well.


  1. Text and image tooltip options
  2. Customizing swatches & tooltip is possible
  3. Mobile-friendly and completely responsive
  4. Speedy view pop ups available for variations
  5. Control over swatch size
  6. In case a product is not in stock, it is possible to blur out specific variations

Plugin pricing is as follows:

  • Single domain – $29
  • 5 domains – $99
  • Unrestricted domain licenses – $199

3. Variation swatches for WooCommerce

Opt for this fantastic WooCommerce color and image swatches plugin free download today & get amazing results. With this plugin, you can actually decide the kind of swatch you need for showcasing those as text labels, colors, or images. Though the plugin is a simple one, its features are amazing. You can actually transform the look of your ecommerce website largely with this.


  1. The plugin can completely integrate with the CMS, WooCommerce
  2. Managing attributes on a worldwide basis is possible
  3. Functions easily on variable products
  4. Swatch customization
  5. Color, text & image swatch kinds

Plugin comes for free

4. WooCommerce Variation Master

The best WooCommerce color plugin definitely has to be WooCommerce variation master as it is an all-in-one plugin. This customizer plugin lets you exhibit image, text and color swatches of your choice and for all the variable products. Taking a look at the features is a must.


  1. Bulk import of worldwide attributes is possible
  2. Universal attribute swatches
  3. Completely responsive
  4. Color, text & image swatch support
  5. On cart page variation swatch can be updated
  6. Variation gallery available with slider

Plugin pricing starts at $35

5. JC WooCommerce advanced product attributes

If you want to improve the look of your ecommerce product pages & also the shopping experience of customers to a large extent, you need to install the best WooCommerce color plugin. JC WooCommerce advanced product attributes is the one for you that lets you customize swatch styles with contemporary attributes. With just one click, you can load a multitude of attributes in the products. You can even craft attribute groups on various products for saving effort & time. Otherwise for updating every product, it would have taken a lot of time.


  1. Attribute styling is customizable
  2. Substitute attributes dropdowns with image thumbnails, text choices & color swatches
  3. Enhancing product management is possible with attribute groups
  4. User can largely enhance the feel & look of product pages with this plugin

Plugin pricing starts at $16

6. Image & color swatches for variable product attributes

Are you seeking for an effective WooCommerce color swatches free plugin? If yes, then we have Image & color swatches for variable product attributes exclusively for you. You can transform the style of the swatch shape between a square & circle with this plugin. Fabricating unrestricted image & color swatches feature is also something that makes this plugin highly noteworthy.


  1. Mobile friendly
  2. Easy to utilize
  3. Craft unrestricted swatches
  4. Image & color swatches only
  5. Alter swatch style between square and circle

The plugin is free. However, there is a pro version as well with which you can select the various swatch kinds, customize styling and show tooltips.

7. Premmerce variation swatches for WooCommerce

If you are choosing Premmerce variation swatches for WooCommerce as your very first WooCommerce size and color plugin, you won’t ever regret your decision. There are numerous swatch types available like image, a label, radio button and color. The most exclusive feature of this plugin is that you can add descriptions to attributes. In most WooCommerce color swatch plugins, this amazing feature is always missing.


  1. User has the liberty of adding product variation to cart in a straightforward manner
  2. The plugin enables the user to highlight all the main attributes easily

In WordPress repository, this plugin comes for free

8. Variation Swatches and Photos

This WooCommerce attribute swatches plugin will always benefit you as this is the official plugin by CMS, WooCommerce. The plugin easily permits you in adding variation swatches to all the WooCommerce products. Also you can showcase text, color variation, image variation swatches on the products.


  1. Configure attributes
  2. Complete support offered to text, color and image swatch kinds
  3. Completely responsive

Pricing of the plugin starts at $99 for one site license. The plugin also comes with a full one year of support & updates.

9. Variation Swatches for WooCommerce

This WooCommerce size and color plugin is a highly sought-after one. WooSwatches – WooCommerce image or color variation swatches is a plugin that comes with an amazing user-friendly interface. Due to this you can customize & create swatches in a hassle-free manner. In the context of functionality, this plugin is a very decent one. WooSwatches is striking for its cost-effective rates as well.


  1. Shortcode support
  2. Supports text, image and color swatches
  3. Entirely responsive
  4. There is slider available for all shop swatches
  5. Support offered by the plugin to circle and square shape
  6. Inbuilt image and color product filter available
  7. User has the option of displaying option name beneath the swatch
  8. Worldwide image or color value for attributes
  9. Straightforward variation links

Pricing of the plugin starts at $19. This is for a single website license. Also, the plugin comes with 6 months of support & updates

10. WooCommerce attribute swatches

In the realm of WooCommerce product color plugin, the plugin that is turning heads is certainly WooCommerce attribute swatches. You can actually select the swatch style of your preference with this particular plugin. There are options to select between text-based, radio button, color and image swatch for the product variations. As a matter of fact, you can exhibit all the variation swatches on archive pages & product catalogs. There is one exceptional attribute of this plugin that makes it stand out from the rest. Adding custom price points is possible with this plugin for specific attribute variations.


  1. Customizing the size and shape of swatches is possible
  2. Grouping and categorizing swatches is also possible
  3. Viewer can view the availability of each swatch
  4. Assigning swatches globally is not a problem with this plugin
  5. There is tooltip available for swatches
  6. Taking a quick look at all the swatches is doable
  7. Contemporary swatch designs available
  8. Massive preview available for image swatches

The annual license pricing of the plugin starts at $79

The lifetime license pricing of the plugin starts at $239

In the former one, support and updates is available for 6 months

In the latter one, support and updates offered for a lifetime with lifetime plan

Each of the plans comes with a 14 day free trial. You can easily decide on your own whether you want to install this plugin or not.

11. OpenSwatch – WooCommerce variations image swatch

This amazing WooCommerce color swatches plugin found its inception in 2015. This is by far the most effective WooCommerce swatch plugin. The plugin is a desired one by most ecommerce merchants these days as the plugin lets you facilitate or disable color swatches on the product lists. Also, the plugin comes with options like changing images depending on color filters for each & every image.


  1. Controlling and extending is easier
  2. Alter the swatch image for every product
  3. Turn off or on the tooltips for every swatch item

Pricing of the plugin starts at $20

 Summing it up

Here is the list of few of the finest WooCommerce color swatch plugins. It is important to pick the WooCommerce swatch plugin as per your requisite of your cherished WooCommerce store. You have the liberty of selecting a simple plugin along with basic variation swatches functionalities or you can opt for a plugin that comes with full-fledged attributes. The plugins help you get hands on a well-structured website. To know more, give us a call.

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