How to Add Gift Card in WooCommerce? (Easy Steps)

The holiday season is here. This time of year is all about giving, sharing, and spreading joy.

And what better way to do that than with gift cards?

They’re the perfect way to let someone shop online for exactly what they want.

Gift cards have become a must-have for both physical stores and online shops. They’re super convenient and make gifting so easy. For online businesses, they’re a golden opportunity. You can boost sales, get more people talking about your brand, and attract new customers all at once.

Adding gift cards to your WooCommerce store is easier than you think. Stick with me, and I’ll show you the steps on how to add gift card in WooCommerce effortlessly. Whether you’re aiming to cash in on holiday cheer or just want to offer a simple gifting option year-round, you’re in the right place.

We will review multiple plugins and demonstrate a step-by-step gift card generation process for all of them. Let’s dive in and make gifting fun for everyone!

How to Add Gift Card in WooCommerce?

You do have the option to generate and add gift cards to WooCommerce using the core features. You can add and offer them implementing custom codes.

There’s also a workaround where you create gift cards as a downloadable product, set up a coupon code, and create a gift certificate and custom emails yourself. However, both these methods are complex and require a lot of time and effort.

The best solution is to use a WooCommerce gift card plugin. There are plenty of dedicated plugins available for you to create WooCommerce gift cards.

To demonstrate how to add gift card in WooCommerce we will use the free plugin called PW WooCommerce Gift Cards. Here’s how you can generate and offer a WooCommerce gift card using this plugin.

Step 1: Install and Activate the Plugin

1. Go to your WordPress dashboard and navigate to Plugins >> Add New.
2. In the search bar, type “PW WooCommerce Gift Cards”.

3. When the plugin appears, click on Install Now and then Activate.

After activation, the plugin settings will be available in your admin menu under WooCommerce >> PW Gift Cards or Pimwick Plugins >> PW Gift Cards.

Step 2: Create a Gift Card Product

1. Head to WooCommerce >> PW Gift Cards.
2. On your first visit, you’ll see an option to set up a new gift card product. Click on Create The Gift Card Product.

3. Once done, you’ll see a “Success!” message.

4. Go to Products >> All Products, and you’ll find the gift card product listed there.

Congratulations! Your gift card product is now in your store!

Step 3: Set Gift Card Amounts

From the products list, hover over the gift card product and click Edit.

1. You’ll land on the product settings screen. Here, you can:
   • Change the product title (e.g., “Holiday Gift Card”).
   • Add a description to explain how the gift card works.
2. The plugin generates a new product type called PW Gift Card under the product types.

3. In the Product data section, configure gift card amounts. By default, it includes amounts like $10, $25, $50, and $100.

4. To add custom amounts, type the value in the text field and click Add. For example, we added $115 as a new amount.

Step 4: Adjust Gift Card Attributes and Variations

Go to the Attributes tab in the product settings. Here, you can:

• Add custom attributes.
• Make these visible on the product page. Add the custom amount you added in the previous Gift Card tab.

Switch to the Variations tab. If you want a specific gift card amount pre-selected (e.g., $10), choose it from the dropdown. All your existing variations should already be generated, including your new custom amount variation.

Click Save Changes when you’re done. Update the product page after you make all the changes.

Step 5: Customize the Gift Card Design

1. Navigate to WooCommerce >> PW Gift Cards, then select the Email Designer tab.

2. Preview the gift card email design and customize its appearance:
   • Adjust the colors of the WooCommerce store gift cards.
   • Send a test email to see how it looks.

3. If you’re using the Pro version, you can:
   • Add a background image.
   • Make additional design tweaks for branding.
4. Use your favorite page builder to edit the gift card’s design directly for product page customization.

Step 6: Add the Gift Card to Your Store

Decide where the gift card will appear in your store:

• Under the Product categories section, select existing categories or create a new one (e.g., “Gift Cards”).

Once you’re happy with the placement, click Update to make the gift card live. Now, customers can find, purchase, and gift your WooCommerce gift cards.

Step 7: Test the Digital Gift Card Setup

Visit the gift card product page from the front.

Select one of the options from the dropdown. Enter the email to whom you want to send it, your name in the From box, and the custom message you want to wish them with.

For example, Fadiyah Sameh is sending this someone as a birthday gift. Here are the details she has put.

Once you complete the order, WooCommerce will send the Gift Card to that person via email. Here’s how the email looks as per our custom modifications.

When the person clicks the Redeem button, it will lead them to the Shop page. The gift card amount will automatically be applied as they landed on the site through the Redeem button.

For instance, if the person adds a $30 item to the cart, the total they have to pay after the Gift voucher WooCommerce amount is $5, as you can see below.

You can review your existing gift card details from the plugin’s Balances tab.

This is how to add gift card in WooCommerce using the plugin. Feel free to add your own branding touches to make the gift cards extra special for your audience!

Best Gift Card Plugins to Sell Gift Cards Online

In the following sections, we will review the best plugins for selling WooCommerce store gift cards. We will also show you step-by-step how to add gift card in WooCommerce using those plugins.

PW WooCommerce Gift Cards Plugin

Adding gift cards to your WooCommerce store is one of the best ways to boost sales, attract new customers, and encourage repeat purchases. The PW WooCommerce Gift Cards plugin by Pimwick makes the process effortless.

We have already seen this plugin in action in the previous section. It also has a Pro version with advanced features.

Whether you want to offer digital gift cards for birthdays, holidays, or “just because” moments, this plugin has got you covered. In just a few clicks, you can start selling gift cards and enhancing your customers’ shopping experience.

What makes this plugin stand out? It’s user-friendly, integrates seamlessly with WooCommerce, and lets customers personalize gift cards with custom amounts, recipient details, and messages. Plus, it comes with a range of features that make managing and redeeming gift cards smooth for both you and your customers.

Key Features

• Easy Setup: One-click creation of gift card products with customizable options.
• Personalized Gifting: Customers can specify amounts, recipient details, and messages during purchase.
• Beautiful Emails: Uses WooCommerce email templates for professional gift card delivery.
• Guest-Friendly: Recipients can redeem gift cards without creating an account.
• Balance Tracking: Displays the remaining balance on the cart and checkout pages.
• Custom Amounts (Pro): Customers can choose their preferred amount within a set range.
• Scheduled Delivery (Pro): Send gift cards on specific dates.
• Balance Adjustments (Pro): Manage and adjust gift card balances in the admin area.
• Expiration Dates (Pro): Automatically set expiry dates for gift cards.
• Sell Physical Gift Cards (Pro): Import existing gift card numbers and balances.
• Multi-Language Support: Available in over 15 languages.
• Multi-Currency Support: Compatible with popular currency switcher plugins.

WooCommerce Gift Cards Plugin by WebToffee

This is the most straightforward and user-friendly plugin for generating WooCommerce prepaid cards. You don’t need to go through any extra steps, such as creating and assigning products for gift cards or creating separate coupon codes for the cards.

The WooCommerce Gift Cards by WebToffee plugin is a powerful tool that lets you create, sell, and manage gift cards effortlessly in your WooCommerce store right from its dedicated dashboard. Whether your customers are looking for digital eGift cards or physical gift cards, this plugin has the features to cover all your needs.

You can create unlimited gift cards, allow personalized options, and even let customers schedule deliveries for special occasions. With over 20 predefined templates and advanced management features, it’s perfect for creating a smooth gifting experience.

Key Features

• Unlimited Gift Cards: Create unlimited gift cards for your store.
• Instant Digital Delivery: Deliver instant digital gift cards via email with custom messages.
• Scheduled Deliveries: Allow customers to schedule gift card deliveries on specific dates.
• Predefined Templates: Choose from 20+ predefined gift card templates for various occasions.
• Personalized Gift Cards: Enable personalized gift cards with custom images and messages.
• Flexible Amount Options: Offer flexible gift cards with fixed or custom amounts.
• User Credit Management: Manage user credit balances directly from the admin dashboard.
• Advanced Usage Restrictions: Set usage restrictions based on products, categories, and spending limits.
• Physical Gift Cards: Allow customers to send physical gift cards.
• PDF Attachments: Attach PDF gift cards to emails for easy sharing and printing.
• Gift Specific Products: Let customers gift specific products directly from the product pages.

How to Add Gift Card in WooCommerce Using WooCommerce Gift Cards Plugin?

Adding gift cards to your WooCommerce store is easy with the WooCommerce Gift Cards Plugin. Here’s how to do it step-by-step using the free version of the plugin:

Step 1: Install and Access the Plugin

1. Install the Plugin
   • Download and install the WooCommerce Gift Cards plugin from the WordPress repository.

2. Access the Plugin Dashboard
   • Go to your WordPress admin panel and click on the Gift Cards menu.
   • This will take you to the plugin’s dashboard.

Step 2: Configure General Settings

The General Settings tab allows you to configure several settings, including:

1. Enable Gift Card Options
   • In the General Settings tab, enable the gift card feature for your store.
2. Set Order Status for Gift Card Generation
   • Choose the order status upon which the system will generate and send the gift card to the recipient’s email.
3. Select Gift Card Templates
   • Pick the templates you want to allow customers to choose from.
4. Customize Titles and Email Content
   • Edit the page titles and email content as per your preferences.

Step 3: Edit the Pre-Generated Gift Card Product

In this tab, you can modify your gift card product.

1. Locate the Gift Card Product
   • Go to the Gift Card Products tab, where the plugin automatically generates a Gift Card product.

2. Edit the Product
   • Hover over the product and click Edit.
   • You can edit the title and description of the gift card product.

3. Set Gift Card Values
   • Specify multiple predefined values for the gift card in the provided box.
   • Assign a category and upload a featured image if needed.

4. Publish the Product
   • Once you’re done with the changes, click Publish or Update.

Step 4: Configure Sender Fields

Go to the Send Gift Card Tab

• Set predefined values for the sender fields, including custom messages and other options. We recommend you leave it as it is.

Step 5: Test the Frontend

Go to your storefront and find the product the plugin has created.

1. Customer Experience
   • Customers can pick a template, add a personalized message, and send the gift card to their recipient.
2. Gift Card Delivery
   • The receiver gets an email containing the gift card details.

3. Redeem the Gift Card
   • The recipient uses the gift card code in the coupon box at checkout to redeem the credit.

Thus, this virtual gift cards WooCommerce plugin makes it incredibly easy to create and offer gift cards in Woo stores.

Additionally, you can offer discounts on gift cards on different occasions. This helps attract more customers and boost sales. The plugin integrates seamlessly with discount plugins like Disco.

We created a 20% discount on the gift card product, and here’s what the cart page returns for a $100 gift card.

As you can see, it deducted 20% off the total amount automatically. By offering discounts on gift cards, you can create tailored promotions and further increase customer engagement.

Smart Coupons for WooCommerce by StoreApps

If you’re looking for a comprehensive solution to add gift cards to your WooCommerce store, Smart Coupons is an excellent choice. This powerful plugin not only helps you sell gift cards but also provides additional features for discounts, store credits, and marketing promotions.

Smart Coupons simplifies the process of offering gift cards by integrating seamlessly with WooCommerce. Its user-friendly interface ensures that both store owners and customers enjoy a hassle-free experience.

This plugin is an excellent choice if you want to boost sales while offering flexible and attractive gifting solutions for your WooCommerce store.

Key Features

• Customizable Gift Cards: Create and sell personalized gift cards with ease.
• Scheduled Delivery: Allow customers to send gift cards on specific dates.
• Bulk Generation: Generate and distribute gift cards in bulk for promotions.
• Seamless Integration: Combines gift cards, store credits, and discounts in one plugin.
• User-Friendly: Simple setup with intuitive controls for store owners and customers.
• Design Templates: Match gift card designs with your store’s branding.
• Multi-Currency Support: Works with currency switcher plugins for global stores.
• Email Notifications: Send professional emails using WooCommerce templates.
• Detailed Reporting: Track gift card sales and usage for better insights.
• Multi-Language Support: Compatible with popular translation plugins for localization.

How to Add Gift Card in WooCommerce Using Smart Coupons Plugin?

With the Smart Coupons plugin, you can easily create and manage gift cards that customers can buy and send. Here’s a step-by-step guide to get started:

Step 1: Create a Gift Card Coupon

1. Access Coupons
   Go to your WordPress Admin Dashboard and navigate to Marketing >> Coupons >> Add Coupon.

2. Generate Coupon Code
   Click on the Generate Coupon Code button or manually enter a unique code. Make sure there are no spaces in the coupon code.

3. Set Discount Type
   Select Store Credit/Gift Certificate from the drop-down menu as the discount type.

4. Leave the Amount Blank
   Do not set a coupon amount. Instead, check the box for Coupon Value Same as Product’s Price to let the product price determine the gift card value.

5. Publish the Coupon
   Once configured, publish the coupon. This will link the gift card value to the product price dynamically.

Step 2: Create a Gift Card Product

1. Add a New Product
   Go to Products >> Add New or edit an existing product.
2. Name the Product
   Enter a product name, such as “Gift Card” or “Store Credit.”
3. Leave Prices Blank
   Leave both the Regular Price and Sale Price fields empty.
4. Mark as Virtual (Optional)
   If you do not want to charge shipping for the gift card, mark it as a Virtual product.
5. Link the Coupon
   Scroll down to the Coupons section. Search for and select the coupon you created earlier.

6. Publish the Product
   Publish or update the product to make it live on your store.

How Customers Can Buy and Use Gift Cards

1. Visit the Gift Card Page
   Customers go to the gift card product page and enter the desired amount they wish to purchase. They can also adjust the quantity if buying multiple gift cards.

2. Add to Cart and Checkout
   Once the gift card details are set, customers proceed with the usual WooCommerce checkout process.
3. Send Gift Cards
   At checkout, customers can choose to:

• Send the gift card to themselves.
• Gift it to someone else.
  If gifting, they can:
  • Send it to one person or multiple people.
  • Schedule the gift card for immediate delivery or set a future date and time.

4. Enter Details
   The customer provides the recipient’s email and an optional message before completing the payment.
5. Email Delivery
   Once payment is confirmed:
   • The recipient receives the gift card via email.
   • The sender gets a confirmation email.

That’s it! With these steps, you can efficiently add gift cards to your WooCommerce store using the Smart Coupons plugin.

Why Offer Gift Cards in Your WooCommerce Store?

Integrating gift card functionality into your WooCommerce store offers a wealth of benefits that can significantly impact your business’s success. From boosting sales during key periods to fostering long-term customer relationships, gift cards provide a versatile tool for growth.

Here’s a deep dive into the benefits of these cards.

Driving Sales During Peak Seasons and Beyond

• Gift cards are particularly effective during holidays such as Christmas, Hanukkah, and Valentine’s Day, as well as birthdays, graduations, and other special occasions.
• They provide a quick and easy solution for last-minute gift shoppers, translating directly into increased revenue during crucial shopping periods.
• This effect is not limited to holidays; gift cards offer a readily available gift option for any occasion, driving sales throughout the year.

Expanding Your Customer Base Organically

• Gift cards act as a powerful marketing tool, extending your reach to new potential customers.
• When someone receives a gift card to your store, they are introduced to your brand and product offerings, potentially discovering your store for the first time.
• The gift recipient is more likely to make a purchase using the gift card, creating a new customer interaction and potential long-term relationship.

Cultivating Customer Loyalty and Repeat Business

• Offering gift cards demonstrates that you value your customers’ convenience and choice, fostering a sense of loyalty and encouraging repeat business.
• Customers appreciate the flexibility of gift cards, allowing them to give a gift that enables the recipient to choose exactly what they want, enhancing the overall customer experience.
• Satisfied customers are more likely to return to your store for future purchases and recommend your store to friends and family, creating a positive cycle of customer acquisition and retention.

Minimizing Returns and Maximizing Revenue Retention

• Gift cards offer a valuable alternative to traditional refunds.
• If a customer is unsatisfied with a purchase, they can receive a gift card instead of a monetary refund, keeping the revenue within your business and encouraging a future purchase.
• This offers a preferable outcome for your business compared to losing the sale entirely through a refund while also providing the customer with a positive resolution.

Capitalizing on the Growing Popularity of Digital Gift Cards

• The demand for digital gift cards has significantly increased in recent years.
• Customers appreciate the convenience of instant delivery, allowing them to purchase and send digital gift cards within minutes, aligning perfectly with the fast-paced nature of online shopping.
• Digital gift cards eliminate the need for physical shipping and handling, reducing costs and streamlining the gifting process.
• Offering both physical and digital gift cards caters to a wider range of customer preferences, maximizing your potential sales.

A Strategic Asset for Business Growth

• Implementing gift cards in your WooCommerce store is a strategic investment in your business’s future.
• They contribute to increased sales, customer acquisition, improved customer loyalty, and efficient revenue management.
• By offering this versatile gifting solution, you enhance the customer experience and position your business for continued growth and success.

Wrap up

Adding gift cards to your WooCommerce store is a straightforward way to boost sales, attract new customers, and enhance the shopping experience. Whether digital or physical, gift cards provide a flexible gifting option that appeals to a wide audience.

By using the right plugins, you can set up gift cards effortlessly and customize them to suit your store’s needs. With the tools and steps outlined in this article, you’re equipped to create and manage gift cards that cater to your customer’s preferences.

Implementing this feature not only encourages repeat purchases but also builds stronger customer loyalty. Get started today and make gift cards an integral part of your WooCommerce store’s success.