16 Best Price Comparison Websites in UK to Save Money on Every Purchase

A penny saved is a penny earned, right!

We all believe in that, especially when it comes to shopping online. In the UK, people rely on price comparison sites for almost everything, whether shopping for electronics, switching insurance, or even comparing energy prices.

In fact, around 73% people in the UK typically compare prices across multiple sites before making an online purchase.

It’s because, these price comparison sites allow you to easily compare options and grab the best offer to save both time and money. 

In this guide, I’ll introduce you to the best price comparison sites UK, each one tailored to help you find the best deal in different categories.

Top 16 price comparison sites in uk

As people never forget to check prices on price comparison sites, there are many specialized sites to check the product prices of different retailers. 

So, here we pick the top financial price comparison sites in the UK:

1. PriceRunner 
2. Idealo
3. Kelkoo
4. Pricespy
5. Bizrate
6. Google shopping
7. Trolley
8. BuyVia
9. Skyscanner
10. Kayak
11. MoneySupermarket
12. Comparethemarket
13. Confused.com
14. Skinflint
15. Camelcamelcamel
16. Uswitch

Now, let’s discuss which price comparison site is best for which product category in the UK.

Best price comparison sites in the UK for eCommerce products

Every eCommerce customer wants the best product at the best price. Price comparison e-commerce sites in the UK pull together prices from different stores, so you can quickly find the best deals, compare options, and check reviews. 

Here’s a look at the top UK price comparison sites to make online shopping easier and smarter.

PriceRunner (Most popular UK site for comparing product prices)

PriceRunner is one of the biggest and best price comparison e-commerce UK sites with over 7.2 million products. They have 6,100 listed retailers, and they also accept international retailers. 

Unlike other comparison sites, PriceRunner lets members, guest consumers, and experts review products. In fact, one of the best features of PriceRunner is the product reviews from customers and experts with price alerts.

Even there’s no subscriptions, no hidden fees to use this smart e-commerce price comparison shopping tool.

Key features of Pricerunner:

• Extensive Product Range: PriceRunner has a vast selection of categories, from electronics to home goods. So, whatever you need, they’ve got it covered.

• Real-Time Price Comparison: Instantly see price comparisons across multiple stores, compare side by side, and weigh the pros and cons before you buy.

• Product Reviews and Ratings: Read genuine reviews from real buyers and experts to help you make the smartest choice every time.

• Price History and Alerts: Check a product’s price history and set up alerts, so you’re the first to know when the price drops.

• Retailer Transparency: Every retailer is rated, so you can shop with confidence, knowing exactly who you’re buying from.

• Customer support and guidance: With handy buying guides, PriceRunner helps you navigate each product category with confidence.

User rating: 3.1 (156)

Idealo (Extensive international focus and personalized filters)

Idealo is one of the top comparison sites in the UK with a staggering 1.5 million visitors per day and operates across Europe along with the UK.

This platform doesn’t sell any product directly; it only shows product information and available retailers offering the product. 

The eCommerce price comparison platform Idealo Shopping displays different available variants of the products first before the price comparison results.

Key features of Idealo:

• Detailed Product Information: You get all the product details in one place for comparing prices internationally.

• Personalized Filters: Adjust filters to find exactly what you’re looking for—whether it’s a specific color, size, or even refurbished items.

• Use the Mobile App: Take the Idealo mobile app with you wherever you go to check prices on the spot.

• Idealo Flights: Idealo Flights is a flight search engine that helps you find cheap flights, travel packages, and great deals within your desired destination.

• Top 10 Products Display: With Idealo, you can quickly see the top-rated products in each category on the search results page to spot popular items fast.

• Trusted Deals: Idealo is mostly popular for it’s fair and clear pricing, so you always know the genuine deals.

User Rating: 2.4 (2,754)

Kelkoo (Oldest Affiliate network comparison site)

Kelkoo is one of the oldest comparison shopping sites in the UK with an affiliate network. This platform has been serving the customers for 23 years and specializes in eCommerce site boosting with product price comparison.

In fact, Kelkoo is a Google Shopping Premium Partner. Additionally, if a product has different variants, then under every variant Kelkoo shows a Compare Prices link to compare the prices of that particular variant.

Key Features of Kelkoo:

• Specialized Deals on Popular Brands: Kelkoo access exclusive deals on top brands, so you can shop for quality products at great prices.

• Affiliate-Powered Results: Kelkoo partners with retailers to bring you the best offers, often featuring deals that are handpicked just for you.

• Price Filtering Options: Narrow your search by price range so you only see products that match your budget with other product variants.

• Prominent Featured Deals: Spot the best deals right away within Kelkoo, with top offers highlighted at the top of your search results.

• Easy Product Info: Find all the details you need about a product in one place to help you decide fast with real customer review.

User rating: 3.3 (25)

PriceSpy (Best comparison site for gamers and tech enthusiasts)

PriceSpy is at the top of our best shopping comparison site UK list because of its unbiased price comparison and the largest product categories, especially in games and tech.

Again, this ecommerce competitive price comparison software displays a ‘Cheapest on PriceSpy’ badge when a retailer offers the lowest price.

This price comparison website also displays some key services of every retailer in the list, such as shipping duration, product guarantee, payment methods, etc. 

Key features of Pricespy:

• Find the cheapest prices: You’ll spot the cheapest prices on thousands of products to get the best deal every time.

• Track Price History: See how prices have changed, so you know if it’s a good time to buy.

• Tech and Gaming Deals: Get the best prices on tech gadgets and gaming gear with multiple categories, even using filters.

• Exclusive Deals: Find special discounts and offers that save you even more money.

• Price Alerts: Set price drop alerts, so you get notified when your favorite products go on sale.

User rating: 1.6 (29)

Bizrate (compare price with best product reviews uk)

Bizrate is another eCommerce product comparison website that can help both shoppers and retailers get the best price. 

The website is a partner of Shopzilla, and we have noticed several other price comparison sites UK such as PriceGrabber. Shopzilla uses this shopping search engine for price comparison.

The website has its own customer feedback and rating platform called Bizrate Insights. This platform collects customers’ feedback and ratings and provides tools and reports to over 6,000 retailers.

Key features of Bizrate:

• Bizrate Insights:  Get insights from Bizrate’s real buyers about their shopping experience, so you can trust where you’re buying from.

• Verified Ratings: See detailed ratings for each retailer based on actual customer feedback—helping you make informed decisions.

• Focus on UK Market: Bizrate is especially tailored for UK shoppers. It offers localized deals and product selections for the UK market.
• User-Friendly Interface: Enjoy a simple, easy-to-navigate platform that helps you find the best deals quickly and effortlessly.

• Trustworthy Shopping Experience: With Bizrate’s focus on retailer feedback, you can shop with confidence, knowing you’re dealing with reputable stores.

User rating: 1.3 (48)

Google Shopping (Largest product price comparison site)

Google Shopping isn’t just for UK-based users; it’s one of the free international platform when it comes to unbiased price comparison features.

However, great news for you is that Google now accepts free listings from retailers in the UK.

As you expect from Google, the search speed is breakneck. Visitors can type in their product’s name, you can access all the products from different Google platforms such as the Shopping tab, YouTube, Google Search, Google Images, Google Lens, etc for free.

Key features of Google Shopping:

• Largest Product Selection: You can find a massive range of products with competitive prices from all Google platforms to Youtube just in one place.

• Convenient Shopping Experience: You’ll have a seamless shopping journey from search to checkout, all without leaving Google.

• Personalized Recommendations: Get custom suggestions based on your search history, making it easier to find products you’ll love.

• Google Ads Integration: You can see promoted listings from retailers offering discounts and special offers.

• Local Store Integration: Discover nearby stores that offer the product you’re looking for, so you can shop locally if needed.

Best supermarket price comparison sites in uk

Supermarket comparison sites are a great way to save money on your grocery shopping. These sites let you compare prices across multiple UK supermarkets and helps you find the best deals. 

Whether you’re after food, household products, or special offers, these tools can help you shop smarter and more efficiently. 

Here are the top two supermarket price comparison sites or apps.

Trolley (Best grocery & food price comparison sites uk)

Trolley is specifically designed to compare grocery prices across UK supermarkets, which makes it great for finding deals on food and household essentials. 

It includes all the major supermarket brands, such as Aldi, Asda, Tesco, etc. So you can easily spot the best prices on groceries and other supermarket items.

In fact, Trolley is the best and free food price comparison site in the UK. Again, you will get all the premium food and grocery deals in Trolley that no other sites show.

Key Features of Trolley:

• Food Specific Focus: The trolley is designed primarily for comparing grocery prices, especially for food shoppers in the UK. So, you’ll find food item of almost all brands and categories.

• Price History for Food Items: With Trolley’s price history tool, you can see if the current price and best deals for groceries. Again, it tells you if it’s good for buying now or worth waiting for a drop.

• Stock Alerts: Trolley lets users set alerts for out-of-stock food items, which is helpful for products with fluctuating availability.

• Focus on Grocery and Household Essentials: With a specialized focus on groceries, you’ll get the best deals on groceries with the trolley. It covers food, household products, and personal care items. 

User rating: 4.3 (9)

BuyVia (best app to compare Best app to compare grocery prices)

Buyvia covers a wide range of products, including both groceries and non-grocery items. It offers coupons, price drop alerts, and easy comparisons on the go. 

In fact, Buyvia has an app that compares all grocery prices. Again, the best part is its deal alerts and coupons for many types of products, not just groceries but all the supermarket products like tech, clothing, and more. 

Again, Buyvia is a great choice for finding deals across different categories.

Key features of Buyvia:

• Cross-Category Comparisons Beyond Groceries: Buyvia compares supermarket prices but also includes tech, clothing, and general retail, making it more versatile if you’re looking for more than just food items.

• Deal Alerts and Coupons: Buyvia not only tracks prices but also provides coupons and special deal alerts, helping users save across a broader range of products.

• Personalized Price Drop Alerts: Buyvia allows you to set specific price drop alerts on items, which is useful if you’re waiting for a significant discount.

• Mobile App Integration: Buyvia’s app offers location-based deals and price comparisons, so you can quickly find nearby deals while shopping.

• International Availability: While it works well for UK supermarkets, Buyvia is also popular for general retail items across the U.S. and globally.

User rating: 4.4 (14)

​Best travel price comparison site

When planning your next trip, using a travel price comparison site can save you both time and money. These sites allow you to easily compare flights, hotels, car rentals, and holiday packages from various providers in one place.

With so many options available in not only the UK but also around the world, these 2 best travel comparison sites find the most affordable and convenient choices.

Skyscanner (Cheapest flight price comparison site)

Skyscanner, is mainly known for best deals on flights, hotels, and even car rentals on travels, and it covers more than 1200 travel companies. 

The best feature of Skyscanner is the multi-city search feature, which allows you to easily compare travel policies across multiple locations and insurers.

Whether you’re looking for the cheapest flights or accommodation, Skyscanner ensures you get the budget friendly deals in one place.

Key features of Skyscanner:

• Multi-City Search: Skyscanner lets you find flights to different cities all at once, which is great for planning trips with multiple destinations or complex routes.

• Explore Everywhere: This feature lets you discover the cheapest destinations based on your budget, making it perfect for spontaneous travelers looking for affordable trips.

• Price Alerts: You can set up alerts for your chosen flights, and Skyscanner will notify you when there are price drops.

• Car Rental & Hotel Comparison: In addition to flights, Skyscanner also lets you compare prices for the best car rentals and top hotel deals.

• No Booking Fees: Skyscanner doesn’t charge any fees for booking through its platform, which ensures you get the best prices available.

• Search Multiple Destinations From Your Chosen Airport: You can search for flights to multiple destinations from your selected departure airport. It gives you more options at your fingertips.

User rating: 4.3 (18,607)

Kayak (best holiday price comparison site with App)

Kayak offers a broader range of travel bookings, including flights, hotels, car rentals, and even vacation packages from 900+ travel sites. So, it gives you flexibility to plan your entire holiday in one place with no hidden charges or fees.

The most unique feature of Kayak is it’s price forecast tool, which predicts whether flight or hotel prices will go up or down to help you decide the best time to book.

Key features of Kayak:

• Price Forecast: Kayak gives you a clear prediction whether flight prices will go up or down over the next 30 days to pick the best time for tavelling.

• Vacation Packages: Kayak also lets you compare deals on complete vacation packages, ​the best airline tickect price comparison, and car rentals with no cancellation fees.

• Hotel price comparison: Kayak is also known for the best comparison site for cheapest hotel price​. It let’s you find cheap and best hotels for your holiday even with the flight+hotel combo option.
  
• Explore Feature: Similar to Skyscanner, Kayak has an “Explore” feature that shows you destinations within your budget, perfect for spontaneous trips.

• Easy Trip Planning Tools: Kayak has handy tools like a trip planner, flight tracker, and bag measure, so it’s a complete travel partner.

User rating: 2.3 (2,637)

Best insurance price comparison site​

In the UK, people highly consider insurance as a key part of their financial security and future safety. With so many options available, it can be overwhelming to find the right policy at the best price. That’s where insurance price comparison sites come in.

Whether you’re looking for car, home, or life insurance, these insurance sites simplify the process with the best possible deal.

MoneySupermarket (Wide Range of Insurance Types)

MoneySuperMarket is a popular UK site that helps you compare all kinds of insurance in more than 12 different categories, from car and home to travel and pet insurance. It’s known for showing prices clearly with no hidden fees. 

Its top feature is the helpful guides and tools, like calculators and FAQs, that explain insurance options in simple terms. So, if you want detailed comparisons with clear information, MoneySuperMarket is a great choice.

Key features of MoneySuperMarket:

• Wide Range of Insurance Products: MoneySuperMarket offers one of the most extensive selections of insurance comparisons, including car, home, travel, life, pet, and even credit cards, loans, saving account insurance.

• In-Depth Guides and Tools: It provides comprehensive guides, calculators, and comparison tools to help you understand your options and make informed decisions.

• No Hidden Fees: This platform shows you upfront costs, so you know exactly what you’ll pay without hidden fees.

• Exclusive Deals and Discounts: MoneySuperMarket often has special offers and discount deals on insurance , so it can be a go-to choice for budget-savvy shoppers.

User rating: 4.8 (17,874)

Comparethemarket.com (Best for Meerkat Rewards and niche insurance options)

ComparetheMarket.com is a well-known UK site that helps you compare prices on car, home, travel insurance, and even utilities and broadband. 

Its standout feature is the Meerkat Rewards program, which offers perks like 2-for-1 deals on dining and cinema tickets when you make a qualifying purchase. 

However, for a wide range of insurance options and an easy-to-use website, Comparethemarket is similar to MoneySupermarket.

Key features of Comparethemarket:

• Rewards Program (Meerkat Rewards): ComparetheMarket offers the popular “Meerkat Rewards” program, where you’ll get perks on movies or dining if you purchase insurance.

• Broad Comparison Categories: In addition to car, home, and life insurance, ComparetheMarket also compares niche insurance types, such as gadget, business, and landlord insurance.

• User-Friendly Mobile App: It has a highly rated mobile insurance app that lets you compare prices on the go and manage your rewards.

• Customizable Coverage Options: With flexible filtering options, you can adjust coverage details to see the exact insurance quotes that match your needs.

User rating: 4.8 (58,765)

Confused.com (Best for cheap auto insurance in uk with quick quotes)

Confused.com offer a wide range of insurance comparisons such as home insurance, car insurance, business insurance, life insurance, etc. 

Along with the insurance comparison, the website also offers financial service comparisons such as mortgages, loans, car finances, etc with cost insights and fast qoutes.

Additionally, the website allows customers to compare car care services such as buying and selling cars, car garage comparisons, etc. They have partnered with motorway.co.uk to sell cars and motors.co.uk for new car comparisons.

Key features of Confused.com:

• View and Manage Your Quotes: With Confused.com, you can easily view and manage all your insurance quotes to compare different providers, coverage options, and prices to ensure you get the best deal. 

• Insurance, MOT, and Tax Reminders: You can even stay on top of your important dates with tax reminders for your insurance renewals, MOT, and vehicle tax. This ensures you never miss a deadline for your car-related insurance.

• Financial Services Comparison: It helps you manage both your insurance policies and financial services in one convenient place. Again, it compare a wide range of utilities such as TV, broadband, gas, mobile phones, etc. 

• Monthly Car Running Costs: You can estimate and track your car’s monthly running costs, including insurance, fuel, and maintenance.

• Find the cheapest petrol or diesel: Confused.com helps you in energy plans for your business. Even, it lets you find the best deals on petrol near you.

User rating: 4.3 (7,931)

​Best electronic price comparison site

In the UK, the demand for electronics is high, with shoppers constantly looking for the best deals on everything from smartphones to laptops. 

Here are three top electronic price comparison sites in the UK to help you save money and make smart buying choices.

Skinflint (Best for Europe-Based Electronics Deals)

Skinflint is the best electronic price comparison site​ focused on UK along with the other countries of Europe, with great deals on electronics and tech products. 

It offers price comparisons of a wide range of product categories, from hardware to software to even electrical appliances and DIY tools. 

Skinflint is ideal for tech-savvy shoppers. Its standout feature is showing prices with VAT included, so you’ve a clear idea of total costs. This makes it simple to find the best value on electronics across European stores.

Key features of Skinflint:

• VAT-Inclusive Pricing: Shows prices with VAT included, so you see the full cost right away.

• Extensive European Retailer Network: Compares prices from a wide range of EU-based electronics retailers.

• Product Price History: Tracks and displays historical pricing to help you spot trends and time your purchases.

• Advanced Filtering Options: Skinflint allows you to filter results by specifications, brands, and prices to find exactly what you need.

• Alerts for Price Drops: Get notified when prices for your chosen products go down.

User rating: 3.8 (2)

Camelcamelcamel (Best for Amazon Price Comparison & Tracking)

CamelCamelCamel is the best price comparison site UK for Amazon products. Using the CamelCamelCamel website, you can keep track of the prices of various Amazon items and be notified by email if the price drops.

One great feature retailers can check is the Amazon Price History. Every individual product page shows a price history graph that shows price variations over time.

Key features of Camelcamelcamel:

• Amazon Price Tracking: Keep an eye on Amazon prices effortlessly, so you can catch deals on the products you want.

• Price Drop Alerts: Set your target price, and you’ll get notified when it’s reached, helping you buy at the best time.

• Browser Extensions: Camelcamelcamel also has an extension called The Camelizer that you can use in your Google Chrome, Mozilla, or Safari browser. 

• Historical Price Charts: View price history for each product to spot trends and decide when to buy.

• Wishlist Import: Import your Amazon wishlist to track all your items in one place and get alerts on any price drops.

User rating: 3.2 (23)

Uswitch (uk energy price comparison site)

Uswitch is a free online UK energy price comparison site that allows you to compare and switch gas and electricity suppliers. It helps you find the best deals based on your energy usage and also offers comparisons for broadband, mobile plans, and other services.

The best part is that it makes switching providers easy and sends reminders so you don’t miss out on savings. Uswitch also compares other services like broadband and mobile to save on your electric bills.

Key features of uswtich:

• Energy Price Comparison: Compares gas and electricity suppliers to find the best rates based on your usage.

• Simple Switching Process: With Uswitch, you can easily  switch to energy providers with step-by-step guidance at zero cost.

• Broadband and Mobile Comparison: Compares broadband, mobile, SIM and other financial services to help you save on multiple bills.

• Personalized Recommendations: Uswitch offers particular energy plans based on your specific needs and usage.

• Alerts and Reminders: Sends reminders when it’s time to switch to a better deal.

User rating: 4.7 (26,907)

How do UK price comparison websites work?

For consumers, price comparison websites work pretty much the same way a search engine does. 

However, price comparison sites display products side by side, primarily focusing on price and some other important features. On the other hand, regular search engines display products/sites by rank, not by product price or any other comparison.

On the retailer’s side, WooCommerce store owners register on these price comparison websites for a fee and submit their product details, including price, features, photos, etc. 

The price comparison engine then lists your products and will show your product when someone searches for relevant products. They generally rank the products by price.

Advantages of price comparison websites for WooCommerce retailers

• Directly reach buyers

We all know how much development and marketing effort it takes to reach potential customers and convert them into buyers.

Therefore, listing your products on these websites will help you reach buying customers with less effort. As these comparison site visitors have high intent to purchase, this can be an ideal platform for WooCommerce retailers to promote their products.

• Discover your competitors

There are over 5 million WooCommerce stores online. So finding your competitors can be a challenging and tedious task. To be honest, it isn’t easy to find out which new stores are recently climbing the rank table in your particular niche.

However, you can quickly find and track your competitors from a price comparison website. Therefore, why not evaluate yourself against your competitors before your customers do?

• Find popular products

Most price comparison engines highlight popular or top-of-the-line products on their landing or category page. You can discover market trends from this. It will also allow you to make sure that you have the right products in your stock and at the right prices.

• Offer competitive price

WooCommerce retailers constantly adjust their prices in order to stay ahead of the competition. Price comparison websites are a great way to find out the pricing trends for a product or niche. By studying your competitor’s prices, you can put up a competitive price for your products.

• Find competitor’s weaknesses

Customers don’t only check low prices to make the purchase decision. They also check product details, including shipping cost, retailer’s rating and reviews, service guarantee, etc., before buying the product.

Many price comparison shopping engines allow customers to give ratings and reviews. You can find the most popular products from these ratings. 

Customers also share their bad experiences with retailers in these reviews. Therefore, you can understand your customers’ expectations, find where your competitors are lacking, and improve your services in that area.

Overall, a price comparison search engine can give you an insight into your competitor’s stores, find out gaps and help you improve your own product’s presentation and pricing.

Wrap up

Price comparison sites in the UK are the most popular visited sites for anyone looking to save money and find the best deals. 

With the growing demand for smarter, cost-effective choices, UK consumers are increasingly turning to these platforms to make informed decisions. By using the best price comparison sites, you can ensure you’re getting the best value for your money, no matter what you’re purchasing.