Why am I seeing a warning about missing Gender, Age Group, and Color in Google Merchant Center?

Google requires these attributes for products listed under the Apparel & Accessories category, including watches. If they are missing, Google may show warnings or disapprove your products.

2. Which attributes are required for watches?

For watches and other items under Apparel & Accessories, the following attributes are mandatory:

• Gender (e.g., Male, Female, Unisex)
• Age Group (e.g., Adult, Teen, Kids, Toddler, Infant, Newborn)
• Color (e.g., Black, Silver, Gold, Blue)

3. How do I add Gender, Age Group, and Color attributes in WooCommerce?

Color: Use WooCommerce default color attribute option found under WooCommerce > Products > attributes > Add color attribute
Gender & Age Group: Use CTX Feed custom field. Go to CTX Feed > Settings > Custom fields > enable Gender and Age group. Then edit your existing product in woocommerce and add Color, Gender, and age group values to each item.

4. Do I need to update all products manually?

Yes, each product under Apparel & Accessories should have valid values for Gender, Age Group, and Color. Without them, your feed may continue to show warnings in Google Merchant Center.

5. After updating the attributes, what should I do next?

Once you have added the attributes to your products and updated the feed, go to Google Merchant Center and refresh or update your existing data source. This will ensure that the new attribute values are applied.

6. What happens if I don’t add these attributes?

If you don’t provide these required attributes, your products may get disapproved or experience limited visibility in Google Shopping results.

7. Can I use the same values for all products?

It’s best to use accurate and specific values for each product. For example, if a watch is designed for women, set Gender: Female, not “Unisex,” unless it truly applies.