How to Extend a Product Title in Your Product Feed?

Your product title in WooCommerce might say “Running Shoes”. But on a shopping channel like Google Shopping or Facebook, a shopper searching for “Running Shoes Red Size 10” will not find your product.

With CTX Feed Pro, you can add extra details — like color, size, brand, or custom text — directly to the product title in your feed. Your store stays the same. Only the feed title changes.

This feature is in CTX Feed Pro only. The Extended Product Title dropdown is not available in the free version. Upgrade to Pro to use it.

What This Looks Like?

Here is a simple example of what the extended title does to your feed output:

The | symbol (called a “pipe“) separates each part of the title. Shopping channels read this as extra keywords and show your product to more shoppers.

Video Tutorial — Watch Before You Start

Watch the full setup first, then follow the written steps below.

How the Separator Works?

When you pick more than one attribute, CTX Feed joins them together using the | symbol (called a pipe). Each attribute or piece of text you add becomes a separate block in the title.

How does the formula build the title?

Title | Color | Size → Running Shoes | Red | 10
Title | Color | Size | “New Arrival” →Running Shoes | Red | 10 | New Arrival

💡 The | pipe is added automatically by CTX Feed between each item. You do not need to type it yourself. Just select the attributes in order — the plugin handles the joining.

Step-by-Step Setup

1. Go to Attribute Mapping and create a new mapping

Go to CTX Feed → Attribute Mapping in your WordPress dashboard. Click New Attribute Mapping.

In the name field, type Extended Product Title. This name is how you will find and select this mapping later when setting up your feed.

2. Select the attributes you want to add

Inside the mapping, you will see a field to select attributes. Always start by selecting Title (the product name) first — this becomes the first part of your extended title.

Then add the other attributes you want to include. For variation attributes like color and size, look under the Variations & Custom Attributes sub-category. For example:

• For color — select attribute_pa_color
• For size — select attribute_pa_size

To add your own fixed text (like “New Arrival” or “Free Shipping”), type it directly — wrap it in backtick marks: `New Arrival`

When done, the mapping field will look something like this:
title | color | size | `New Arrival`

⚠️ Order matters. The attributes appear in your feed title in the same order you select them. Always put the title first so the product name comes first in the output.

3. Save and update your feed

Generate the feed to apply the new title format

Click Update to save your feed settings. Then go to CTX Feed → Manage Feeds and click Update Feed to rebuild the feed file with your new title format.

After the feed updates, open the feed preview and check a few products. You should see the extended title with each part separated by a | symbol.

<item>

<g:title> Driven Backpack|Green|Medium|'New Arrival' </g:title>

</item>

✅ Check a few products before submitting. Look at 2–3 products in the preview. Make sure each one shows the expected title. If a product is missing a value (for example, no color set), that section will be blank — this is 

Common Examples

Here are a few ready-to-use combinations depending on what you sell:

🛍️ Clothing & Apparel

title | attribute_pa_color | attribute_pa_size -> Running Shoes | Red | Size 10

📱 Electronics

title | attribute_pa_storage | attribute_pa_color -> Smartphone | 128GB | Black

🪑 Furniture

title | attribute_pa_material | attribute_pa_color -> Office Chair | Leather | Brown

✍️ With custom text

title | attribute_pa_color | `Free Shipping`- > Running Shoes | Red | Free Shipping

Good to Know

💡 Attribute names differ per store. The attribute code names in the dropdown (like attribute_pa_color) depend on how your WooCommerce attributes are set up. If you do not see attribute_pa_color, look for the attribute name you used when setting up products — it may be named differently in your store.

💡 This only changes the title in the feed — not in your store. Your product name in WooCommerce stays exactly as it is. Only the title sent to the shopping channel is extended.

⚠️ Missing values appear as blank — not as errorsIf a product does not have a value for one of the selected attributes (for example, a product with no color set), that section of the title will be empty. The feed will not break — it will just skip that part.

💡 Works great for variable products. Each product variation (different size, different color) can produce its own extended title automatically — because CTX Feed pulls the value from each variation.