How to Configure Tax / VAT for Google Merchant Center?

🇺🇸 Selling in the USA: Configure tax settings directly inside Google Merchant Center. Google handles the tax association automatically.

🌍 Selling Outside the USA: Set the CTX Feed price attribute to Price incl. Tax. No Merchant Center tax setup needed.

Video Tutorial: Configure Tax / VAT with CTX Feed

Scenario A: TAX for the USA

If your store is based in the United States, you do not need to add tax to your product prices in CTX Feed.

Instead, go to Google Merchant Center → Tax Settings and configure your state-level tax rates there. Google Merchant Center will then automatically calculate and display the correct tax alongside your product price in Shopping Ads — you don’t have to do anything extra in your feed..

Scenario B : VAT Configuration for International Stores (Non-USA)

Tax-inclusive price set directly in CTX Feed — no Merchant Center setup needed.

Step 1: In your CTX Feed attribute mapping, select the Google Attribute as

•  Google Attribute:Regular Price→Value:Regular Price with TAX

• Google Attribute:Sale Price→Value:Sale Price with TAX

Step 2: Our plugin will automatically add the TAX to your regular price based on your region. You don’t need to configure any TAX information in Google Merchant Center.