How to Setup WooCommerce Conditional Discounts (Easy Guide)

WooCommerce conditional discounts allow you to offer targeted discounts based on specific conditions, such as the total order amount, specific products, customer roles, or other criteria.

In simple words, in a conditional discount for WooCommerce your customers will only get the discount when they meet your target condition. For example, a 10% discount when the cart total is $100.

We know discounts can drive sales, but did you know that nearly all online shoppers look for discounts before buying?

In fact, 85% will buy from you when given discounts, and 65% are even open to trying out new brands just for a deal.

By creating personalized conditional discount offers, you’re not just lowering prices; you’re providing a tailored shopping experience that speaks to different customer needs and shopping behaviors.

Let’s dive into how to create WooCommerce conditional discounts using different methods, including powerful plugins designed to streamline the process.

How to Create WooCommerce Conditional Discounts?

While WooCommerce includes a built-in coupon tool for creating conditional discounts, it’s quite limited in flexibility. For businesses looking to tap into the full potential of conditional discounts, a dedicated discount plugin is essential.

Discount plugins offer the robust features and customization options needed to tailor discounts to specific conditions—whether it’s based on cart value, customer role, product type, or behavior. With these plugins, you can create a wide range of targeted, conditional discount strategies that meet your store’s unique needs and engage customers effectively.

The discount plugin we highly recommend and love these days is called Disco – Dynamic Discount Plugin for WooCommerce.

Disco lets you easily set up a variety of discount conditions to personalize offers based on factors like cart value, user roles, or specific products. With its user-friendly interface, Disco provides all the tools needed to create engaging discount strategies that align with your business goals.

Whether it’s a percentage off for reaching a certain cart total or a product-specific discount for repeat buyers, Disco simplifies the process and gives you full control over when and how discounts are applied.

Moreover, Disco’s conditional features help you tailor discounts to specific customer segments, making offers feel personalized and relevant.

The plugin supports AND/OR conditions, which means you can combine multiple criteria for a highly targeted discount strategy. For instance, a discount for VIP members who purchase over a certain amount.

This level of customization enables you to attract a wider range of customers while driving conversions effectively. All of these make Disco an excellent choice for WooCommerce stores looking to optimize their discount campaigns.

Now, let’s find out how to create a WooCommerce conditional discount using this plugin. Let’s recreate our aforementioned example – a 10% discount when the cart total is $100.

Step 1: Install the Disco Plugin

Log in to your WordPress admin dashboard. Go to Plugins >> Add New, search for the Disco plugin, and click Install. After installation, click Activate to enable the plugin.

Step 2: Open Disco Plugin Menu

Once activated, the plugin will add a Disco menu to the left panel of your dashboard. Click on it to access the plugin’s features and discount setup options.

Step 3: Start Creating a Discount

In the Disco menu, select Create a Discount to start setting up your conditional discount.

This will bring you to the discount rule window.

Step 4: Set the Discount Intention

From the discount setup window, select Cart as the Discount Intention. For our example, this will ensure the discount applies to the entire cart when specific conditions are met.

Step 5: Apply Discount to All Products

In the Discount section, select All Products if you want the 10% discount to be applicable across the store. Optionally, you can set an expiry date and limit user access to the discount.

Step 6: Define Discount Type and Value

In the Cart Rules section, choose Percentage as the discount type and enter 10 as the value.

Step 7: Add Conditions Using Disco Filters

To make this a conditional discount, click Add Condition.

Select Cart Subtotal as the condition type.

Step 8: Configure the Condition

For a discount to apply at exactly $100, select Equal as the condition type. For any cart total of $100 or more, select Greater than or Equal. Enter 100 in the subtotal value box.

Step 9: Save the Discount Rule

Once all details are entered, click Save to activate the discount.

Step 10: Test the Discount on Your Store

Before going live, test the discount. Add products worth $100 or more to your cart, then verify that the 10% discount is applied automatically when conditions are met.

Following these WooCommerce conditional discounts setup steps ensures your online store is set up with a dynamic, conditional discount strategy that’s ready to attract and convert customers.

Exploring Different Conditional Discount Strategies: Examples and Step-by-Step Walkthroughs

The ultimate power of WooCommerce conditional discounts lies in creating and experimenting with different discount strategies to meet your customer’s expectations. There are a significant number of conditions you can apply to your discount rules using Disco.

Below, we’ll explore only some of the common conditional discount strategies, complete with examples and step-by-step guides, to help you create powerful promotions using Disco.

Additionally, we must mention that these are just a few examples. The plugin allows you to apply far more conditions to create customer-centric discount rules.

How to Create Category-Based WooCommerce Conditional Discounts?

Example: Provide a 15% discount on all items in the “Summer Collection” category.

WooCommerce category discounts are a great way to boost sales for specific collections or themes in your store. By targeting a product category, you can create tailored offers that encourage customers to explore and purchase items from that category.

As a result, these discounts create a sense of exclusivity and relevance for seasonal or themed products. Here’s a step-by-step guide on how to set up this type of WooCommerce conditional discounts sale.

Select the Product or Cart option from the Discount Intention and then select All Products. This applies the discount across every item within the specified category.

Configure your percentage value from the Product Rules section.

Next, add the condition Categories.

Select your target category and save the discount rule.

Disco automatically applies and displays the category discount to the target category page, individual pages, and the Shop page.

How to Setup Customer Role-Based WooCommerce Conditional Discounts?

Example: Offer a 25% discount for Elite members, 20% for Platinum, and 15% for Diamond members.

This type of discount is most effective in WooCommerce membership stores. Disco allows you to create user role-based discounts that strengthen customer loyalty and promote memberships.

Here’s a step-by-step guide:

Go to Disco dashboard, create a new rule, and name it according to the membership (e.g., “Elite Member Discount”). Select Product or Cart in Discount Intention.

Choose eligible products and set the discount percentage.

Add User Role as a condition.

Select the specific role (e.g., Elite Member). Save the rule.

To set up conditional discount rules for WooCommerce checkout for different membership levels, you will need to create separate discount rules. Disco makes this easy by allowing you to clone existing rules, saving time.

In your Disco dashboard, select the rule you want to copy. Choose Duplicate from the Action dropdown.

This will generate a duplicate of the discount rule with all the settings from the original rule intact.

Enter the duplicate discount rule to edit and update the rule name to reflect the new membership level.

Change the percentage value according to your planned strategy. Under Condition, replace the current role with the new one and save your changes.

Repeat the process for Diamond members.

Thus, your loyal customers can enjoy exclusive discounts based on their membership level. This strategy can foster loyalty and encourage repeat purchases.

How to Create First-Time Customer WooCommerce Discount?

Example: Provide a $15 discount to customers who make their first purchase.

Offering a WooCommerce first-order discount can encourage new visitors to make that all-important first purchase, helping you build a loyal customer base. By providing these WooCommerce conditional discounts, you can create a compelling incentive for new customers to choose your store.

Select the discount intention and your products.

This time we are offering a flat rate or fixed amount discount. Therefore, select the Fixed option and input your value.

Add the condition Is First Order from the condition filters.

Select Yes and save the discount rule. Now, your first-time buyers can enjoy $15 off their first purchases.

How to Setup Loyalty-Based WooCommerce Conditional Discounts?

Example: Offer a 10% discount to returning customers who have made 5 or more purchases in the past.

You can incentivize repeat purchases and strengthen customer relationships by offering loyalty-based discounts.

To set the discount, configure the top parts in the following ways.

Next, add the condition called “Number of Order Made By Customer.”

Set the value as follows.

That’s it. Your loyal customers who have made at least 5 previous purchases can now enjoy 10% off their next purchase.

How to Generate Product Attribute-Based Discounts?

Example: Apply a 17% discount on products with certain attributes like “eco-friendly.”

Before jumping into creating the discount rule, we want to discuss attributes briefly. Product attributes in WooCommerce are specific characteristics or features of a product.

They help you define different variations of a product and enable easy product filtering for your customers. They enhance the shopping experience by providing detailed information and enabling better organization of your product catalog.  

Common Product Attributes:

• Color: Red, Blue, Green, Black, etc.  
• Size: Small, Medium, Large, XL, etc.
• Material: Cotton, Polyester, Leather, etc.  
• Brand: Nike, Adidas, Apple, etc.  
• Style: Casual, Formal, Sporty, etc.

For example, let’s say you have a product line that uses eco-friendly materials, and you have assigned an attribute called eco-friendly to those products.

Now, you want to offer WooCommerce conditional discounts, particularly for those products. Using Disco, you can set this rule by selecting Cart, then All Products, and entering a percentage value as shown in previous setups.

Add the Attribute condition and select your target attribute.

Here is how WooCommerce apply conditional discount.

How to Create Shipping Class-Based WooCommerce Conditional Discounts?

Example: Offer a 15% discount on “Heavy” shipping class.

Cart abandonment is every online store owner’s worst nightmare, and shipping cost is the primary reason why people leave their carts unpaid.

Offering shipping discounts can prevent this, significantly reduce your cart abandon rate, and increase your conversions. Disco allows you to offer different types of WooCommerce shipping discounts, including class-based discounts.

Using the plugin, you can easily set up shipping discounts for specific classes, like offering discounts on products in the “Heavy” shipping class. It’s a smart way to turn browsing into purchasing and motivate customers to complete their orders.

Here’s how to set it up using Disco. Start by configuring the following settings.

Next, add the Shipping Class condition.

We are selecting the Contain option. After that, type in your shipping class name.

Save your discount rule and add a product that has the “Heavy” shipping class assigned to the cart.

Here’s how Disco will display shipping WooCommerce conditional discounts.

How to Setup Location-Based Conditional Discounts?

Example: Offer a 20% discount to customers from specific locations, such as a country or city, or during a local event.

Suppose you’ve recently expanded to offer shipping in Chicago. You want to attract customers from that particular area with a 20% discount.

Here’s how you set this up using Disco.

Select the Product or Cart option from the Discount Intention section. Specify your products and enter your percentage value.

You can set a location by following three conditions.

1. Country
2. State
3. Zip

We will go with the Zip condition. Select Contain if you have multiple zip codes to set, and enter your codes in the value box.

This setup will apply your 20% discount to customers in targeted Chicago locations.

How Do You Set Up Time-Based Conditional Discounts (Special Occasion, Seasonal, Anniversary or Birthday, Limited Time)?

Whether a store owner or a shopper, everyone wants to make the most of holiday shopping. That’s why discount campaigns on events like Black Friday or the holiday season have such a huge appeal!

Special offers during these times create excitement, encourage bigger purchases, and keep shoppers coming back for more.

Setting up time-based conditional discounts for special occasions, seasons, or events can be a game-changer for WooCommerce stores. These limited-time offers can make your customers feel like they’re getting something exclusive, whether it’s a holiday deal, a birthday surprise, or a seasonal discount.

Examples of Time-Based Discounts

• Seasonal Discounts: Offer discounts during holidays like Christmas, Black Friday, or Cyber Monday.
• Anniversary Discounts: Reward loyal customers with special discounts on your business anniversary.
• Birthday Discounts: Offer personalized discounts to customers on their birthdays.
• Flash Sales: Create a sense of urgency with limited-time offers on specific products.
• Holiday Sales: Run promotions for specific holidays like Valentine’s Day or Mother’s Day.

Let’s say you want to offer a 25% discount on kids’ collections during Children’s Day 2025. To set this up using Disco, select the following settings.

The Valid Between box is where you can set your time-based discounts for specific dates and times.

Choose the starting and ending dates from the provided options to control exactly when your discount will be active.

After that, set your percentage value. Finally, select the kid’s collection category by adding the Categories condition.

Following this setup pattern, you can precisely target special occasions, seasonal promotions, or limited-time offers.

How to Setup Minimum Quantity Per Product Discount?

Example: Offer a 10% discount on a specific product if a customer buys at least 3 of that item.

This time, we will select the Few Products option as we are creating WooCommerce conditional discounts for a specific product.

Search or type in your product name to select it.

Enter your percentage value and hit the Add Condition button.

The condition we need to use this time is “Cart Item Quantity.” If you want to set this discount for 3 or more quantities, set it up as follows.

Add 3 quantities of your target product at the front end to test the discount rule. It should deduct 10% of the total.

How to Setup Discounts with Multiple Conditions in WooCommerce?

Example: Offer a 15% discount on specific categories when the cart subtotal is $100 or more or at least 4 quantities.

Adding multiple conditions to your discount rules allows you to personalize your discounts further. They let you create offers that resonate with your customers while achieving your business goals.

This strategy not only boosts your average order value but also makes shopping more engaging by giving customers a reason to add those extra items to their cart to unlock a deal.

Disco allows you to generate multi-condition discounts through its AND/OR condition features. To set this up in Disco, start with the Cart option along with other common settings.

First, add the Categories condition and select the target category.

You will see the Add Condition button in three places. However, you must select the following one to insert a multi-condition.

Select the AND option, choose Cart Subtotal as the next condition, and input the value. To ensure this condition applies correctly, select Greater Than or Equal as the parameter.

Now, if we add $100 worth of items from the target category, the cart will deduct 15% off the total.

Reaching a $100 cart subtotal can be challenging for low-priced items. That’s why we want to add another condition: even if the cart subtotal isn’t $100, customers can still enjoy the 15% discount when they add at least 4 quantities in total.

To add this condition, click the bigger Add Condition button.

This time, select OR type. Select Cart Items Quantity and set your value, as shown below.

Now, test the rule with a lower-priced item.

As you can see, even when the cart subtotal is not $100, the system still applies the discount when the quantity is a minimum of 4.

How to Setup WooCommerce Conditional Discounts Using In-Built Tools?

Let’s start with setting up conditional discounts using the built-in tools in WooCommerce. WooCommerce has a dedicated menu for creating coupons.

First things first, enable coupons in WooCommerce.

Go to Marketing >> Coupons.

Click on the Add Coupon button, and you will be redirected to the following page.

I have already covered a complete walkthrough of the WooCommerce coupon settings. In this article, I will try to generate different WooCommerce conditional discounts using the available options.

How to Create Free Shipping Conditional Discounts?

Let’s create a free shipping WooCommerce conditional discount. You don’t necessarily need to create a coupon for this.

Go to WooCommerce >> Shopping and create/edit your desired zone.

Once you are in, add a free shipping method.

WooCommerce allows you to set free shipping based on a number of conditions. Let’s say you want to offer free shipping when customers add $200 worth of products to the cart.

Select A minimum order amount or A valid free shipping coupon OR a minimum order amount from the Free Shipping Requires dropdown.

Save your settings and add some products to the cart to test whether the WooCommerce conditional discounts are working.

As you can see, the free shipping condition is applied as the cart subtotal reaches $200+. You can create more complex free shipping rules based on weight, quantity, etc., using table rate shipping plugins.

You can also create coupons to offer free shipping along with discounts. In addition, you can offer location-based free shipping to your customers by creating area-based shipping zones.

How to Create WooCommerce Conditional Discounts Using Coupons?

The default coupon tool allows you to offer some introductory conditional discounts. For example, you can create a Minimum Spend Discount.

Or you can create WooCommerce conditional discounts for specific products or product categories.

If you have a subscription-based membership WooCommerce site, WooCommerce will allow additional discount types on the coupon page.

With these discount types, you can create coupons for customer role discounts, new user discounts, returning customer discounts, loyalty discounts, etc.

Benefits of WooCommerce Conditional Discounts

Here are the key benefits of using conditional discounts in your WooCommerce store:

Increased Sales

• Targeted promotions: Motivate customers to purchase more by offering discounts that are relevant to their interests and buying behaviors. For example, a minimum spend discount can encourage customers to add more items to their cart to reach the discount threshold.
• Urgency and impulse purchases: Limited-time offers or flash sales can create a sense of urgency, prompting customers to buy before the discount expires.

Improved Customer Loyalty

• Rewarding loyal customers: Exclusive discounts for returning customers or high-value spenders make them feel valued and appreciated, encouraging repeat business.
• Win back abandoned carts: Discounts can incentivize customers who abandon their carts to complete their purchases.

Reduced Inventory

• Strategic discounts: Encourage sales of slow-moving products by offering targeted discounts on those items. This helps optimize your stock levels and free up space for new inventory.

Higher Average Order Value (AOV)

• Minimum spend discounts: Motivate customers to spend more to reach the minimum cart value required for the discount.
• Product bundles: Discounted product bundles can incentivize larger purchases compared to buying individual items separately.

Enhanced Customer Experience

• Personalized shopping experience: Conditional discounts allow you to tailor promotions to specific customer segments, making the shopping experience more relevant and engaging.
• Perceived value: Discounts can make customers feel like they’re getting a good deal, increasing their satisfaction and trust in your store.

Additional Strategic Advantages

• Gather customer data: Track the performance of your conditional discounts to gain valuable insights into customer behavior and preferences. This data can then be used to refine your marketing strategies for better results.
• Improved brand image: Strategic use of discounts can help position your brand as customer-centric and value-driven, attracting new customers and fostering loyalty.

Wrap up

Offering discounts and coupons is a sure-shot winning strategy for any online store. By leveraging WooCommerce conditional discounts, you can earn buying customers, increase conversions, and grow your business rapidly.

Remember to strategically implement these targeted promotions to create a dynamic and engaging shopping experience for your customers. Let us know if you need help creating any conditional discounts.