Online sales in retail, count for slightly more than 6% of all retail sales in 2016. This figure sounds pretty small but when you consider that e-commerce has been in existence for barely 20 or so years, it is a very significant achievement. E-commerce is here to stay and adoption has been steadily increasing ever since its advent. Online shopping is convenient, fast, and cheap. It provides significant advantages to buyers over the alternative of buying at traditional brick and mortar stores.
With the average internet users spending at least a significant amount of his time online on online shopping and e-commerce websites, these sites are perfect for advertising and marketing purposes. You are guaranteed ad viewership and user engagement at an unprecedented level, thanks to the level of precision by which ads are served on site to users who are interested in the product on sale. This enhanced accuracy makes advertising on these websites more effective and therefore, more value for money as well.
eBay is undoubtedly the flagship poster child for the e-commerce industry. The first brand name that became truly popular among the mainstream internet users and was not restricted to a niche of super specific users or customers. eBay is and remains one of the top e-commerce destinations on the internet in the company of other behemoths like Amazon. Because of the intense web traffic that eBay sees every second of every day, it is a perfect platform for online advertising for any new e-commerce venture.
eBay Product Ads are the official eBay advertising service that allows sellers to promote their items to users on eBay in an extremely targeted manner. Because this is directly tied to eBay and their user information database, ads are served accurately to the most relevant users for maximum impact and influence. As a cost-per-click advertising service, eBay Product Ads is rivaled only by Google AdWords in this domain. Except that where AdWords is a more generalized solution to a more generalized problem, eBay product ads are a custom tailored solution intended only for use in e-commerce, which makes it a lot more effective and efficient than any other advertising service available today. Additionally, because the bulk of the work is done by eBay, you do not need to worry about cross-device compatibility or other issues, which makes the entire advertising experience as painless as it can be.
If you have a budding e-commerce venture, eBay product ads can be a wonderful way to let prospective customers know about your products and platform. If you are using WooCommerce on the WordPress platform, there are a number of useful programs and extensions that can do this automatically. One such example is WooCommerce Product Feed that automatically synchronizes your entire inventory and stock details with many online marketing and price aggregation websites. This increases your visibility to other users and also the chance that you will be making a successful sale. With eBay product ads, a lucrative career in e-commerce is just a click away. Literally.