How to Drive Traffic to Your eCommerce Store: 10 Proven Strategies

Do you know how many e-commerce websites there are? A whopping 26.5 million sites! And according to the latest data, around 2.64 billion people shop online. Yes, that’s every 1 out of 3 people. 

So in the fast-paced world of online commerce, it is absolutely crucial to attract customers to your site. It can increase your sales, build brand awareness, and improve customer engagement.

But how do you drive traffic to your eCommerce store?

Well, the primary way to get more customers is through targeted influence. And in this guide, I will share the 10 best ways to drive traffic to your website. If you can implement them properly, your e-commerce store will surely see a boost in its traffic.

Let’s Go!

Prerequisites to Increase Your Website Traffic

Before getting on the journey to boost your website’s traffic, it’s essential to set the stage. So think of these prerequisites as the groundwork—the essentials that make your efforts more effective. These are really essential, so make sure you have them.

1. Clear business goals

Start by defining clear and measurable business goals that go with your overall strategy. Whether it’s increasing product sales, boosting brand awareness, or driving user engagement, have specific objectives. 

It will definitely guide your efforts and provide a clear direction for your traffic-building initiatives.

2. Target Audience Understanding

Take the time to thoroughly understand your target audience. Dive into their demographics, behaviors, and preferences. Then go for the strategies to increase your website traffic. 

3. Responsive Customer Support

Offer responsive and reliable customer support to address inquiries and concerns in the best way possible. Positive customer interactions contribute to overall satisfaction and can lead to repeat visits.

4. Website Optimization

Create a seamless user experience on your website by optimizing its performance. Whether you use Shopify or WooCommerce, make certain that you include the following on your website:

• fast loading times
• intuitive navigation
• and clear calls-to-action

A well-optimized website not only enhances user satisfaction but contributes to improved search engine rankings as well.

5. Set up a Good Refund Policy

When creating a return policy, make things clear and simple. Tell customers the rules, be generous with return time, and make the process easy. Consider giving full refunds, including shipping.

How to Drive Traffic to Your eCommerce Store: 10 Effective Ways

There are a bunch of ways to grow your website’s traffic. But, these 10 are the most effective ones. Have a look.

1. Keep writing

You need to use blogging as a sales tool. Why?

Well, according to different sources, around 77% of internet users regularly read blogs. 

Also, studies have shown that Blogging offers an effective, yet low-cost method to drive traffic to your website. 

So, how do you do it?

Here’s the catch! It can be done through certain parameters like keywords, content and user experience. 

The more often you update your blog accurately, the more traffic you will receive. 

Simply put, having more content on a blog usually means more people visit it. If you post three times or more every week, you’ll see a big increase in traffic. Google always gives priority to a website with fresh content.

So, my suggestion would be to always try to keep writing or updating blogs. Try to provide as much valuable information as you can to your targeted customers. It is one of the best free ways to drive traffic to your website. 

If you can keep it up properly, sooner or later your traffic will surely increase. 

2. Promote with social media

Share each blog post across all social media platforms, like Facebook, Twitter, LinkedIn, Instagram, and much more.

Social media posts can become a top traffic source if you spend time improving your network and sharing great content.

It is one of the best ways to bring traffic to your website.

Introduce new product offerings on your social media pages and run campaigns to engage your audience. Here’s more-

⏺ Promoting from Facebook

You can increase sales and traffic to your e-commerce store through different Facebook product ads. 

The average conversion rate for Facebook ads stands at 9.21% across various industries.

So make sure your Facebook page is optimized, try to run Facebook ads successfully, and integrate the Facebook shop with your e-commerce store properly.

Then try to convert these users to your e-commerce store. It will have a good impact.

⏺ Promoting from Instagram

Instagram can have a similar impact like Facebook. According to Statista, Instagram is the fourth most used social media platform.

So in this case, try to follow these things-

• link your store link in your Instagram bio.
• Optimize the photos and videos, promote your ecommerce site in the description
• Sync your Instagram feed with your ecommerce store to boost sales 

As you might know, there are around 1.4 billion Instagram users. If you apply these strategies successfully and target your required audience it can significantly increase traffic to your website. 

⏺ Promoting with Twitter

Advertising through Twitter can also be a great way to grow your eCommerce traffic.

Here’s an interesting stat. A significant 18.89% of individuals utilize Twitter as a platform to discover new products.

So you can always promote your products and eCommerce site through this platform. 

One more thing! We are not looking at content at the same time. There are people from different time zones who will see content later in the day. 

Hence, repeating the tweets will help a lot in building traffic. You can link to your eCommerce store if you want to. Readers do not care when it is written, reaching them is more important. 

So make certain you drive these users to your eCommerce website.

This is why social media platforms can be the best way to drive traffic to your website.

3. Improve your Product Feed

Your product feed has certain fields that you need to fill in and that identify your product from the rest. 

It can always affect the user’s mind how you show your product.

Some of these fields are compulsory, while others are optional. An accurate and rich identifier provides Google with just the information it needs to rank your product at the top of the SERP. 

The WooCommerce CTX Feed Pro makes this task a lot easier for you. You can use it if you need to.

4. Ensuring Proper SEO Optimization

You need to optimize everything on your eCommerce website. It will not only create a good impression for the users, but they will also come and stay on your site. 

Here are some tips you can follow:

• Improve titles

The titles are more important than the content itself. This helps the reader learn more about the product. 

Give attention to details, as you see on magazine covers. The content attracts readers and promises solutions. When you do so, your readership also increases.

• Include Multimedia Contents

Multimedia contents play an important role, and they boost overall sales. It mainly includes pictures, videos, and infographics.

The pictures not only look visually good but also include keywords in Alt image tags that will boost SEO for your website. 

Remember that you cannot pull any from Google. Check for copyright before taking a picture from Google. There are many websites from where you can get free pictures.

Now let’s talk about videos and infographics. You should try to add some videos or infographics if you can, as they are really visually appealing to the users.

You can add your product’s usage video or benefits in an infographic. It will really add value to your content. 

• Incorporate keywords

Make sure that a keyword is used in each page’s strategy. Incorporate the phrase that you believe the readers will use first. 

After that incorporate that phrase into the title of the post, the headline, and the content. Google understands the keyword concentration, which leads to more traffic at the end.

• Use of Inbound and Outbound links

In addition to keywords, make sure you provide a lot of links. The inbound and outbound links help a lot. 

Plus, readers appreciate it more when you provide resources to make it easier for them to find things you are looking for.

5. Email Marketing 

Email marketing still remains a top choice for communication and attracting traffic to your website. It is undoubtedly a fantastic tool to boost traffic from your existing audience. 

You can do it both in an organic and paid way. Both of them are highly effective. Worried about the cost?

Well, don’t be. The typical return on investment (ROI) for email marketing ranges from $36 to $40 for each dollar invested.

So, try to build your email list in the best way possible. Set up your schedule for mailing the engaged customers. It can be weekly or monthly. Make sure newsletters are sent to them regularly. 

You can take advantage of different email customizers for your website. 

Here’s something I do. I try to send different personalized recommendations, important blogs, and different types of offers to specific customers. It has increased both of my sales and traffic massively.

I suggest you do the same. 

6. Influencer Marketing 

Have you ever thought about, how to increase direct traffic to your website?

Well, influencer marketing can be your solution.

Influencers from different platforms, like Facebook and Instagram, can directly drive traffic and sales on your site. They can promote your products and leave a positive impact.

However, it needs to be done perfectly. You cannot just collaborate with an influencer and expect your traffic to grow. 

The influencer must be related to your niche. He or she needs to have an active presence and create content that goes perfectly with your products.

So, you should do your research and then reach out to them. Here are a couple of things you must consider:

• Budget
• Goals
• Age 
• Location
• Interest
• Behavior
• Social media platform 

7. Provide Offers, Discounts, and Coupons

Offering discounts and coupons is a powerful strategy to attract and retain customers for your website. 

In fact, try to promote these offers too. Because the more people see your offers, the more of them can visit and convert to your site. 

The benefits of offering discounts in e-commerce stores are many. You can get new customers often. Because when they see a new offer, it automatically creates one type of urgency among them. They want to capitalize on savings too. 

What else?

It can undoubtedly boost your sales, and many users can turn out to be your loyal customers.

Here are some of the most effective promotional strategies:

• Quantity discounts
• One day sales
• Free delivery
• Free gift with purchase
• Flash Sale
• Giveaways 

So try to develop these promotional strategies to the best of your abilities. Surely, your potential customers will be attracted by them and your website’s traffic will increase. 

8. Video Marketing 

I often get questions like, How do I drive traffic to your online store, especially for the younger generation? 

A very effective way is video marketing. 

Let me share something interesting with you.

Websites incorporating video content boast an average conversion rate of 4.8%, surpassing the 2.9% conversion rate observed on sites without video. 

And that’s not it. Nine out of ten businesses, or 91%, use videos as a crucial part of their marketing strategy. Videos can influence the younger generation the most. 

So you can understand the importance. A good video can increase your conversions and improve your brand recognition. You can use different short-form videos for your site. 

They can be made of different guidelines, tips, suggestions, procedures, etc. My personal experience tells me that keeping them under 4 minutes is the best thing to do. 

And once they are done, don’t just post them on your website. Ensure that they are posted on Facebook, Instagram, and especially YouTube. Hopefully, it will drive customers to your site. 

9. Running Campaigns 

Running campaigns like Google Shopping and PPC campaigns have a profound impact on customer behavior.

When people talk about campaigns we often think about the cost. And yes, money can be the biggest issue sometimes.

But you will be glad to know that the average conversion rate for Google Shopping Ads stands at 1.91%. No wonder why it is known as one of Google’s most successful services. 

A Google Shopping campaign provides a visual showcase of your products right in search results. So if the image, title, description etc are optimized properly you can expect the customer to click on your product and visit your site.

On the other hand, PPC ads in search results capture a significant 45% of page clicks. 

Additionally, nearly 75% of individuals express that ads make it easier for them to find what they’re looking for.

As you can see both of these campaigns can turn out to be highly beneficial. But hey, don’t just spend the money and run campaigns.

Make sure you properly optimize google shopping campaigns. Take your time and run these campaigns properly.

If you’re thinking about PPC advertising, then keep things like local targeting, keyword bidding, etc. in mind. 

Remember, these campaigns not only attract new customers but also play a vital role in keeping existing ones engaged. So try to give it your best shot while running a campaign.

10. Reaching out to other Bloggers

You can increase your traffic by reaching out to other bloggers in the same industry as well. 

Many people do not do it, but it is really effective. It is going to help you build connections and expand traffic on your site. 

When different bloggers write positively about your products or services, it can create authenticity and a positive impression about your site.

There you go! I hope you have a proper idea of how to drive traffic to your eCommerce store. Implement these strategies accurately, and you will see your website traffic spike rise higher and higher. 

Frequently Asked Questions:

Wrap up

I believe you enjoyed your ride till now. Now let’s sum up things.

Let me ask you: How do you drive traffic to your eCommerce store? Yes, use these 10 strategies precisely, and traffic will increase in your store for sure. Remember to keep writing, promote on social media, and ensure proper optimization, as these are the most crucial factors.

Keep the prerequisites on your mind too. I believe you will unquestionably see a rise in your ecommerce store’s traffic. Till then, I wish you the best on your eCommerce adventure. May your traffic flourish and success follow!