How to increase sales for your WooCommerce store in 2021 (Blog Featured Image)

How To Increase Your WooCommerce Sales (2024)

Picture this. You’ve put in all your passion, time, and effort into setting up your online store. You have gone for the perfect products and fine-tuned every aspect of your website as much as you can. 

But here’s the thing—those sales you’ve been waiting for? They just haven’t shown up as you hoped for. Sound familiar?

Don’t worry, you’re not the only one. 

As there are around 26.5 million e-commerce sites (increasing every single day) in the world, it can be tough to stand out. So, how do you increase WooCommerce sales? 

Buckle up! In this guide, I’ll discuss 12 effective and proven ways to boost your online sales. From improving your website to trying out new marketing tricks, these strategies will help you increase your WooCommerce sales. You’ll also know why your sales may be low and the advantages of boosting them.

Let’s get started! 

Why Should You Increase WooCommerce Sales: 7 Key Benefits

Boosting sales for your WooCommerce store comes with many advantages. It means more money, a bigger market, and a better reputation. Also, it keeps your team motivated and helps your business grow. Have a closer look. 

1. Financial Growth

Why Should You Increase WooCommerce Sales

This one is a no-brainer! When your sales go up, so does your revenue! It will give your business a solid financial foundation. And it doesn’t end there.

The financial stability you get enables you to invest in expanding your operations, launching new products, or exploring new markets. Also, when you grow your WooCommerce revenue, you have more resources to reinvest in your business, driving further growth and innovation.

2. Competitive Edge

Higher sales allow you to outperform your competitors, establish market dominance, and stay ahead in the competitive e-commerce landscape.

That’s not it! When you get that competitive edge, you find some other advantages such as:

  • better negotiating power with suppliers, 
  • access to preferential pricing,
  • and the ability to offer more competitive deals to customers

3. Business Scalability

When your sales keep growing, it means your business can grow too. You’ll have the resources to handle more customers and take advantage of new opportunities. So, as your sales go up, your business can expand and do even better.

Let me share an exciting find with you! A survey conducted by McKinsey & Company found that companies that effectively scaled up saw their revenues increase by an average of 40-60%. 

So, you should try your best to increase sales on your WooCommerce store. 

4. Employee Morale

Whether you are running the business alone or have a team, successful sales growth will boost morale and motivation. It will create a positive work environment and drive team productivity and engagement.

5. Enhancing Brand Reputation 

Increasing sales of your WooCommerce store won’t just bulk up your bank account. It can significantly enhance the brand reputation.

How, you ask?

When customers see consistent sales and positive experiences, they develop trust and confidence in your brand. 

This trust translates into credibility in the marketplace which can make your brand a preferred choice among consumers.

6. Customer Loyalty

Satisfied customers are the lifeblood of any successful business, and increasing sales is a key driver of customer loyalty. 

When customers have positive experiences with your products and services, they are more likely to become repeat buyers and brand advocates. 

That’s not it! These loyal customers can drive long-term profitability and sustainability for your WooCommerce store. So, this is a big advantage. 

7. Opportunities for Investment

A proven track record of strong sales performance can attract investors and potential partnerships to your WooCommerce store. 

Investors are more likely to take notice of businesses that have consistent revenue growth and profitability. 

But you don’t have to rely on them either!

With increased sales, you’ll have access to additional resources and funding. It will give you the opportunity to:

  • Expand your Operations 
  • invest in new technologies, 
  • or pursue different strategic initiatives. 

I hope that you have an idea of the necessity of increasing sales. Now let’s take a closer look at the main business.

How to Increase WooCommerce Sales: 12 Effective Ways

Here, we’ll discuss 12 effective strategies that can help increase your sales and grow your WooCommerce business. I assure you that these proven techniques will guide you toward achieving your sales goals. 

1. Optimizing Your Website with SEO Strategies to Boost Sale

best seo practices

Implementing effective WooCommerce SEO practices can significantly drive more traffic to your ecommerce store, enhance your store’s visibility, and drive more sales. 

According to research by BrightEdge, SEO generates over 1,000% more traffic compared to organic social media. So, you can understand that it can have a major impact on boosting your sales. 

Here’s how utilizing effective SEO strategies can boost sales:

  • Improve Organic Traffic: By optimizing your website for relevant keywords and search queries, you can attract more organic traffic from search engines like Google. And this increased visibility can lead to more potential customers discovering your products.
  • Target Specific Audiences: Use targeted keywords and long-tail phrases related to your products or niche. This helps attract highly relevant traffic, increasing the likelihood of converting visitors into customers. 
  • Optimize Product Pages: Use SEO techniques to optimize product titles, descriptions, and images. This not only improves search engine rankings but also enhances the visibility and appeal of your products to potential buyers.
  • Utilize Local SEO: Did you know? Almost half of Google’s 8.5 billion daily searches (which is about 99,000 searches per second) are for local information. So local SEO can help drive nearby customers to your store, increasing foot traffic and online sales.

As you understand, by implementing SEO best practices, you can enhance your store’s online visibility, attract more qualified traffic, and ultimately increase sales for your WooCommerce business. So, do it ASAP!

Note: 
To properly optimize your website with SEO, you can have a look at our article on SEO Optimization Tips for Your WooCommerce Store. If you can implement them properly, it will be really helpful for your WooCommerce store. 

2. Promotion on Social Media 

Promotion on Social Media 

Can I share something fascinating? 

As of January 2024, approximately 62.3% of the global population uses social media, with an average daily usage of 2 hours and 23 minutes.

That’s the reason, promoting your products and services on social media has become mandatory these days.

You can follow different Instagram marketing strategies or run various types of Facebook Ads to boost your eCommerce sales and traffic.

For example, suppose you sell handmade jewelry through your WooCommerce store. By sharing stunning product photos and customer reviews on platforms like Instagram and Facebook, you can attract new followers who are interested in unique accessories. 

By engaging with customers through comments and direct messages you get to build relationships and encourage repeat purchases. 

You can also run targeted ads to showcase special promotions or new arrivals that will further drive traffic and conversions. 

Overall, using social media for promotion can effectively boost sales and grow your customer base while enhancing brand visibility and engagement. 

Note: 
Some people get scared to upload WooCommerce products on social media platforms as it takes a lot of time and there is a high possibility of making errors. But don’t you worry! You can use the CTX Feed – the best WooCommerce Product Feed Generator Plugin, to upload your products to Facebook, Instagram, Pinterest, etc. in an error-free way and in the shortest amount of time possible. 

3. Email Marketing

WooCommerce Email Marketing

You might not believe it, but you can have significant store growth by using proper WooCommerce email marketing

You will be glad to know that 23.8% of individuals make purchases through marketing emails multiple times per month, with 3% doing so more than once a week! 

That’s exciting, right? So, you should use email marketing to boost your sales.

Now, the real question arises. How can you use email marketing effectively to increase WooCommerce sales

You can follow these tips to maximize the impact of email marketing in your WooCommerce store.

  • Segment Your Email List: Divide your email subscribers into different segments based on their purchase history, preferences, or demographics. This allows you to send personalized emails that are more relevant to them. 
  • Send Abandoned Cart Emails: Reach out to customers who have added items to their cart but didn’t complete the purchase. But why? Well, sending a WooCommerce abandoned cart email with a link to their abandoned cart can encourage them to return and complete the transaction.
  • Offer Exclusive Discounts and Promotions: We have talked about discounts and promotions earlier. You can use email marketing to send exclusive offers, discounts, or promotions to your subscribers. Create a sense of urgency by setting deadlines for these offers to prompt immediate action.
  • Highlight New Products and Best Sellers: Keep your customers informed about new arrivals, popular products, or best sellers through email newsletters. Include compelling visuals and descriptions to entice them to visit your store. 

Email is a highly effective way to follow up with potential customers. It’s cost-effective to send and provides full ownership of subscriber list data. 

That is why, you should make the best use of it and increase sales on your WooCommerce store.

Note: 
You can check our guide on WooCommerce Email Marketing. I assure you that the tips, tools, and practices will help you a lot to get more sales in your store. 

4. Offer Discounts and Promotions 

Offer woocommerce Discounts and Promotions 

Offering different kinds of discounts and promotions can be one of the most effective ways to increase online sales. But hey, you need to use these discounts and promotions very strategically. 

So, what should you do? 

Try to offer limited-time sales, set up WooCommerce bulk discounts and seasonal discounts to attract different customers. 

However, it should not affect your revenue. 

Imagine you’re selling a homemade product for $50 that costs you $30 to make, giving you a $20 profit. Now, if you offer a steep 40% discount ($20 off) and sell it for $30, you might get a lot of orders but won’t make any profit and might struggle to sustain your business.

To maintain profitability, consider offering a maximum discount of 20% ($10 off), selling the product for $40, and still making a $10 profit. This approach would be more suitable for your business.

Again, you can make your discounts more appealing by adding limited-time offers or bundle deals, like discounts for buying two products together. 

These strategies can attract more customers while maintaining your profit margins. 

Also, you should target specific customer groups with personalized promotions and reward loyal customers. What else?

Well, to get more sales, you can offer different coupons and discount codes in both email campaigns and on social media. This will help you get different kinds of customers. 

So, keep these tips in mind as you plan your pricing and promotions!

Bonus Tip: Feature your promotions prominently on your website, especially on the homepage, product pages, and during checkout. This will increase your chances of getting more sales. 

5. Offering Free Shipping 

How to Set Up WooCommerce Free Shipping

Offering free shipping is a powerful strategy to boost sales for your WooCommerce store. 

But how can offering free shipping increase sales? 

Well, free shipping attracts more customers by eliminating a common barrier (shipping costs) to online purchases. It helps reduce cart abandonment rates caused by high shipping costs and encourages customers to complete their orders. 

Moreover, sometimes it leads to customers spending more. 

For Example, imagine Susan is shopping online for a new pair of shoes. She finds a pair she loves on a WooCommerce store but hesitates when she sees the shipping cost at checkout. 

However, when Susan notices that the store offers free shipping on orders over $50, she decides to add a matching accessory to her cart to meet the threshold.

That’s how it can increase your sales a lot. So, set up WooCommerce free shipping if you can.

But here’s a strong reminder! It should not harm your profit. Many businesses make a small amount of profit while offering free shipping. You can do the same. 

Bonus Tip: Experiment with different free shipping thresholds or limited-time promotions to find what works best for your store. Analyze customer responses and sales data to refine your approach and maximize the impact of free shipping on increasing sales for your WooCommerce store.

6. Show Customer Reviews and Build Trust 

Showing customer reviews prominently on your WooCommerce store is a great way to increase sales by building trust with potential buyers.

Let me ask a favor from you.

Kindly put yourself in the shoes of a customer. Now imagine you’re shopping online for a new laptop. You come across a WooCommerce store selling laptops. 

It comes to your notice that each product page has detailed customer reviews with high ratings and positive comments about the product’s performance and durability. 

These reviews provide social proof that the laptops are reliable and worth buying. As a result, you feel more confident in making a purchase from this store compared to others that don’t have customer reviews. 

See? That’s how big of an impact customer reviews can have. Studies show that reviews typically result in an 18% increase in sales on average.

Also, you can use product reviews to boost sales a lot. When shoppers see positive feedback from happy customers, it proves that your products are reliable and of good quality. 

These reviews help establish trust and credibility for your brand. It can influence others to make a purchase. 

One more thing! Having customer reviews can improve your website’s visibility in search engines, bringing more visitors to your store. 

So, give your best shot to show them properly and build trust to increase the sales number. 

7. Upselling or Cross-Selling Techniques 

Upselling or Cross-Selling Techniques 

Let me share a game-changer technique with you. You can effectively increase WooCommerce sales by properly implementing upselling and cross-selling techniques. 

But what are these techniques?

Well, upselling involves encouraging customers to upgrade to a higher-end or more premium version of a product they are interested in. 

For example, if a customer is looking at a smartphone, you can upsell by suggesting a model with more storage or advanced features. 

Cross-selling, on the other hand, involves recommending complementary or related products to enhance the customer’s purchase. 

For instance, if a customer buys a blender, you can cross-sell by suggesting additional accessories like extra blending jars or recipe books. 

You can have a go at these strategies to get more and more orders. It will also help you to increase the order value as well. 

But, how do you effectively implement upselling and cross-selling? Have a look at these practices:

  • Use product recommendations based on customer behavior, such as past purchases or viewed items.
  • Display related products prominently on product pages or during the checkout process.
  • Highlight the benefits and value of upgraded or complementary products to encourage upsells.

So, follow these techniques and properly integrate the upselling or cross-selling techniques.  

Hopefully, you got an in-depth idea of how to effectively increase WooCommerce sales. Now try to put your best effort to consistently apply these strategies and methods so that you can drive a significant amount of sales. 

8. Arrange Special Events and Contests 

Another thing you can do is organize different special events and contests. However, truth be told, hosting different events and contests has become a common thing these days, don’t you think?

So, what should you do? 

Well, whenever you organize special events or contests there should be some X factors in it. Let’s get into more details. 

You already understand that hosting special events and online contests can generate excitement, attract new customers, and boost engagement. 

Now you should encourage participants to share the events with friends. What would that do? It would expand your reach.

Besides, try to use events to showcase products and offer exclusive promotions to drive sales. Reward the participants with special perks to build loyalty and encourage repeat business.

Here’s something I do for my WooCommerce store!

I try to arrange limited-time events in my store. Limited-time events create urgency, motivating customers to make purchases before the event ends. I have seen excellent results in the past and I believe you will get a similar outcome. 

Moreover, the contests provide valuable opportunities to collect customer data and feedback. It can help you with future marketing strategies and product offerings. So, set up your strategies and arrange special contests to increase WooCommerce Sales. 

Bonus Tip: 
Don’t just host contests to get more sales. Try to make it memorable for your customers. If you provide them with memorable experiences and incentives then you will undoubtedly create a strong relationship with your customers. 

9. Improving WooCommerce Store’s User Experience 

Another important thing you need to do is to improve your WooCommerce store’s User Experience. As a matter of fact, the user experience of your WooCommerce store is crucial for increasing sales. How, you ask?

Well, a website that is easy to use and navigate keeps customers interested and encourages them to make purchases. 

On the other hand, if your site is confusing or slow, visitors may become frustrated and leave without buying anything.

Now, you wouldn’t want that, would you?

So, how to improve your WooCommerce Store’s user experience? 

Here are some tips I’d recommend you follow:

  • Categorize your products properly
  • Use different kinds of CTA buttons
  • Proper title and description needed
  • Chatbot System
  • High-Quality Images
  • Clear Terms and Policies

10. An Easy and Seamless Checkout Process 

How to Optimize WooCommerce Checkout Page

Thinking about how to increase online sales? A must to do thing would be to set up an easy, seamless checkout process. 

A simple and smooth checkout process is essential for boosting sales on your WooCommerce store. Customers prefer an easy and hassle-free experience when making online purchases. 

That is why you should make sure to offer the following-

  • Availability of guest checkout options,
  • Automatically fill in address and payment details whenever possible, 
  • Keep the checkout process to a single page to minimize friction and abandoned carts.
  • Different payment methods included
  • Ensure mobile responsiveness for the checkout process too

If you can ensure these things for your business then the rate of cart abandonment will reduce significantly. Not just that, the overall customer experience will be enhanced, there will be more transactions and you will see better conversion rates. 

In short, you will see an increased spike in your overall sales chart.  

11. Optimizing the Page Loading Speed 

Optimizing the woocommerce  Loading Speed 

Your website page loading speed can have a direct impact on your sales. But how exactly?

Let me break it down for you.

When your pages take too long to load, potential customers are likely to leave your site before even seeing what you offer. And if they don’t stick around, they won’t make any purchases. 

Here’s something interesting! 

You will be shocked to know that around 47% of customers expect a website to load in 2 seconds or less. However, 3 seconds can also be considerable. 

Studies have found out that if your page takes longer than 3 seconds then 40% of users will abandon your website. That’s why it’s crucial to ensure your site loads quickly.

So, how do you improve your page loading speed?

The first thing you need to do is figure out the current speed. It will help you to optimize the page speed and see the differences in the future. But how to do that?

Well, many online tools can show you the actual speed of your site. However, I’d recommend you use Google PageSpeed Insights and Pingdom.

So, go to Google PageSpeed Insights, enter your URL, and click on ‘analyze’ to check the speed. 

page speed insight

Similarly, you can try out Pingdom as well. Here you can try out a specific region as well. 

pingdom

Worried about the results? Well, don’t be because there are plenty of ways to improve it. Here are some tips you can follow: 

  • Use a fast WooCommerce Theme
  • Keep Plugin Count Low
  • Compress Images Before Upload
  • Use a Content Delivery Network (CDN)

Note:
To know more, you can check out our in-depth article on best practical tips to fix WooCommerce Website Speed.

12. Use a Good WooCommerce Hosting Platform

Use a Good WooCommerce Hosting Platform

To optimize your online store and get the most amount of sales, it’s always essential to choose the best WooCommerce hosting platform available.

When you use a reliable hosting platform, it ensures- 

  • maintaining optimal performance, 
  • prevents slowdowns, 
  • and minimizes downtime.

If someone is not getting enough sales, I’d always advise him to upgrade the hosting plan. Why exactly?

Upgrading to a superior WooCommerce hosting plan provides your store with stability and improved performance. It will result in improving customer experience on your eCommerce store and increase conversions. 

By investing in a reliable hosting solution, you ensure that your online store operates smoothly and efficiently. Ultimately, it will drive better outcomes for your business.

Here are some mandatory things you should have in your WooCommerce hosting platform-

  • Automatic WooCommerce installation
  • High-performance infrastructure for superior website speed
  • Enhanced security features for added protection
  • Included SSL certificate for secure transactions
  • Dedicated WooCommerce support for expert assistance
  • Staging to test new WooCommerce updates
  • Automated regular backups 

So, which host is best for WooCommerce, you might be wondering? 

Well, there are many good and popular hosting platforms such as- Hostinger, Bluehost, WP Engine, etc. You can use any of them. 

Note: 
If you are confused about your hosting platform, you can read one of our most popular articles about Best WooCommerce Hosting for Your Online Shop in 2024. 

Hopefully, you got an in-depth idea of how to effectively increase WooCommerce sales. Now try to put your best effort to consistently apply these strategies and methods so that you can drive a significant amount of sales. 

Why is My WooCommerce Store Getting Traffic But Not Sales

Let me guess. You’ve worked hard to get people to visit your WooCommerce store. But even with lots of visitors, you’re not making many sales. Does that sound like your situation? Actually, many store owners deal with this problem for various reasons. Check them out. 

1. Unoptimized Product Pages: This can be a big reason. Your product pages may not be compelling enough to convert visitors into buyers. 

Check if your product descriptions are clear, detailed, and persuasive. Try to include high-quality images and customer reviews to build trust and encourage purchases.

2. Complex Checkout Process: A checkout process that takes too long or is hard to understand can make customers decide not to buy. 

So, what to do now? 

You need to optimize WooCommerce checkout page. Simplify your checkout flow, minimize form fields, and offer guest checkout options to reduce friction and improve conversion rates. 

3. Slow Website Performance: You already have an idea about this one, don’t you?

 A slow-loading website can lead to high bounce rates and abandoned carts. That is why you need to fix WooCommerce website speed if you are facing problems. 

Optimize your website speed by: 

  • compressing images, 
  • using caching, 
  • and upgrading your hosting plan if necessary. 

4. Lack of CTAs (Calls-to-Action): A clear and effective call-to-action (CTA) is important for helping visitors know what to do next on your website. For example, making a purchase or signing up.

If you don’t have clear CTAs, visitors might get confused and not take any action. It means you could miss out on sales.

Here’s something I do. I try to use persuasive language and highlight the benefits of taking the desired action to encourage engagement and drive sales. You can do the same. 

5. Not Enough Payment Methods: Offering a variety of payment options is important because everyone has different preferences. If you only accept one type of payment, you might lose customers who prefer other methods. 

So, what is the best payment method with WooCommerce?

Well, the top-rated payment gateways for WooCommerce are PayPal, Stripe, and Square. These platforms are highly regarded for their reliability and seamless integration with WooCommerce.

That is why try to make sure your store supports popular payment options like credit cards, digital wallets (e.g., PayPal), and buy-now-pay-later services (e.g., Afterpay) to make shopping easier for customers.

6. Competitive Pricing: No matter how much traffic you get, if your prices are not competitive then customers may choose to shop elsewhere. 

That is why you should conduct market research to ensure your offerings are attractive and differentiated. 

7. No Social Proof: Social proof, like customer testimonials, posts from happy customers, and interactions on social media, can really influence whether someone decides to buy from your website.

To make the most of this, try showing product reviews to boost sales and share positive experiences on your site. This helps build trust with potential customers and encourages more people to make purchases.

8. Insufficient Traffic Quality: Sometimes, the problem isn’t about quantity rather it is about quality.

The people visiting your WooCommerce store may not be the right fit for your products or services. To fix this, consider refining your targeting and marketing strategies. 

You can also identify your ideal customers and focus on reaching them specifically through targeted advertising and messaging. This will undoubtedly increase the chances of converting visitors into paying customers and making your WooCommerce store more successful.

Understanding Your WooCommerce Store Performance 

If you’ve come this far, you already know why and how to increase WooCommerce sales. 

But there’s one more important thing!

You need to understand the performance of your WooCommerce store properly. Why, you ask? It is really crucial for optimizing sales and achieving business goals. 

So, in this part, I will discuss the key metrics to track in WooCommerce and the tools or methods you will need to analyze your WooCommerce store performance. Check it out.

8 Key Metrics to track in WooCommerce Store

MetricFunction
Conversion RateThe conversion rate shows the percentage of website visitors who complete a specific action, like making a purchase and becoming customers.
COGS(Cost of Goods Sold) It simply means the direct costs incurred to produce or acquire the products that are sold through your store. This typically includes expenses directly associated with manufacturing, purchasing, or sourcing the products that are sold to customers.
Cost per Acquisition (CPA)It’s a metric that represents the average cost you incurred to acquire a new customer.
Number of Transactions It refers to the total count of completed sales transactions within a specific time period.
Revenue per Visitor (RPV)This metric estimates the average amount of revenue generated per visitor to your WooCommerce site. 
RPV= Total Revenue / Total Site Visitors
Gross ProfitGross Profit= Total Sales – Total COGS
Customer Retention RateOne of the most important metrics. It means the percentage of customers who have returned and made additional or repeat purchases. 
Cart Abandonment RateThis is another important metric that shows the percentage of visitors who add items to their shopping cart but do not make the final purchase. 

Tools and Methods to Analyze Your WooCommerce Store Performance

There are different tools and methods to analyze the performance of your WooCommerce store. But these 5 are the most important ones. See it for yourself. 

1. WooCommerce Analytics: WooCommerce Analytics is a helpful tool within the WooCommerce platform for analyzing data. This tool serves many functions related to sales as well. You can get information about – 

  • Sales trends
  • Coupons 
  • Customer Behavior
  • Revenue
  • Overall Store Performance 

2. Customer Relationship Management (CRM) Tools: Integrate CRM tools like HubSpot, Drip etc with WooCommerce to analyze 

  • customer interactions, 
  • purchase behavior, 
  • and customer lifetime value (CLV).

These tools will help provide insights into customer relationships and help personalize marketing efforts.

3. Metorik: Metorik is a powerful analytics and reporting platform specifically designed for WooCommerce. It offers detailed reports on sales, customers, products, and orders, along with different customer insights.

4. Heatmap and Session Recording Tools: Use tools like Crazy Egg to visualize user behavior, heatmaps, and session recordings on your WooCommerce store. 

These kinds of tools are designed to track and optimize how visitors interact with your website. By understanding visitor behavior, you can enhance user experience, improve conversion rates, and increase overall profitability.

Checklist of WooCommerce Sales Optimization Task 

We are almost done here. Here’s a final checklist regarding how to improve online sales. This checklist will guide you through essential tasks to boost your conversions and sales. 

Number Checklist 
01Good Website Speed
02Easy Checkout process
03Implementing Best SEO Practices
04Social Media Promotion
05Focus on Mobile Optimization
06Running Proper Email Marketing Campaigns 
07Utilizing Upselling and Cross-Selling
08Improving Customer Support
09Offering Discounts and Promotions 
10Monitoring and Reducing Cart Abandonment
11Personalize Product Suggestions
12Ensuring Competitive Product Pricing 
13Clear and Proper CTAs
14Showing Customer Reviews
15Monitoring and Analyzing the Overall Performance 

Final Thought 

I believe you now have a solid understanding of the ways to increase WooCommerce sales. Try to utilize the 12 ways properly, and hopefully, your sales will definitely see a boost. 

Always remember to get customer feedback and work accordingly. Try to complete the checklist one by one and you won’t have anything to worry about. 

Till then, enjoy your WooCommerce journey and keep selling! 

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