How to Set Up WooCommerce Bulk Discounts [2024]

Discount offers are probably the most loved things by shoppers; in fact, one of the most loved things by people in the world!

I mean, who doesn’t love free or discounted stuff?

People get some uncanny pleasure from redeeming coupons and discounts. Kind of a small act of rebellion against the high prices of everyday goods.

Even the businesses that offer discounts love them because of the return they get. And if you are an AliExpress dropshipper, you yourself wait for occasional and seasonal discounts from the marketplace, right?

If you are not running any discount promotions yet, then you must check these statistics.

• There are 2.64 billion online shoppers in the world, and 97% of them look for discounts and coupons before buying. Simply put, every shopper wants discounts when purchasing.
• Forecasts show that by 2031’s end, the worldwide market for digital coupons will have grown to more than a whopping $29.7 billion.
• In the United States, over 80% of people sign up for emails solely to receive discounts on online purchases.
• A coupon code can increase sales by over 85% by influencing customers to buy a product.
• A majority of shoppers (85%) are more likely to buy something if they can get a discount.
• 65% of consumers are willing to try a new product in exchange for a discount code.
• Over two-thirds of consumers (68%) agree that offering discounts is an effective way to build brand recognition and loyalty.

In simple words, offering discounts is the quickest winning formula for any eCommerce store. Whether you are a WooCommerce retailer or wholesaler, discounts can help you attract new customers and encourage existing customers to come back for more.

In this article, we will guide you on how to create WooCommerce bulk discounts with the right plugin.

What are WooCommerce bulk discounts?

A bulk discount in eCommerce means your customers will have to pay less if they buy products in bulk. It’s a pricing strategy where customers receive a reduced price per unit when they purchase a larger quantity of a product.

This type of discount is often used to encourage customers to buy more than they might otherwise, and it can be a valuable tool for increasing sales and profits.

Bulk discounts are effective for products that are frequently used. For example, a clothing store might offer a 10% discount for customers who buy 5 or more T-shirts. This benefits both customers and businesses. Customers get a better deals, and businesses can sell more products.

Bulk discounts are a common promotional tactic that can boost sales, reward loyal customers, and improve the overall value perception of a product. They can also help eCommerce businesses attract new customers and foster customer loyalty.

Bulk discounts can be a valuable tool for your WooCommerce/eCommerce businesses, but it is important to use them strategically. It is important to consider the following factors when deciding whether or not to offer a bulk discount:

• The cost of the product or service
• The average order value
• The target customer
• The competitive landscape
• The goals of the business

When used effectively, bulk discounts can help you increase sales, profits, and brand reputation.

Different ways to offer bulk discounts in eCommerce

There are many different ways to offer bulk discounts in eCommerce. Some common methods include:

Percentage discounts

This is the most common type of bulk discount. The percentage of the discount is applied to the total price of the order, regardless of the number of items purchased.

For example, a 10% discount on an order of $100 would reduce the total price by $10.

Flat-rate/ fixed discounts

This type of discount applies a set amount of money off the total price of the order, regardless of the number of items purchased.

For example, a flat-rate discount of $5 off an order of 10 items would reduce the total price by $5.

Volume-based free/shipping discounts

This type of discount is often offered in conjunction with other bulk discounts. It can be a valuable way to encourage customers to buy more, especially if they are located in areas with high shipping costs.

For example, offer free shipping on orders above a certain quantity, further motivating customers to buy more.

Bundled discounts

This type of discount offers a discount on a group of products that are often purchased together. For example, a bundled discount on printer ink and paper would encourage customers to buy both items at the same time.

Subscription discounts

This type of discount is offered to customers who sign up for a subscription to a product or service. For example, a clothing store might offer a 10% discount to customers who sign up for a monthly subscription to receive new clothes every month.

Referral discounts

This type of discount is offered to customers who refer new customers to the business. For example, a restaurant might offer a free appetizer to customers who refer a friend who makes a purchase.

Seasonal discounts

This type of discount is offered during certain times of the year, such as holidays or back-to-school season. For example, a toy store might offer a 20% discount on all toys during the holiday season.

VIP discounts

This type of discount is offered to customers who are considered to be valuable to the business, such as high-spending customers or members of a loyalty program. For example, a hotel might offer a 10% discount to VIP customers who stay at the hotel 10 times a year.

Tiered pricing

This is one of the most common approaches. You set up different price tiers based on the quantity purchased. For example, if a customer buys 1-10 units, the price is X; for 11-25 units, the price is Y; and for 26 or more units, the price is Z. This encourages customers to buy more to unlock better prices.

Buy one, get one (BOGO) offers

Offer a free or discounted product for every one purchased. For example, “Buy 3, Get 1 Free.” This can entice customers to purchase more to take advantage of the deal.

Mix and match

Allow customers to mix and match different products within a category to qualify for a bulk discount. For instance, if they buy any 5 products from a selection, they get a discount.

Loyalty programs

Reward repeat customers with bulk discounts as they accumulate points or make multiple purchases over time.

Membership programs

Offer bulk discounts as a benefit of membership. Customers pay a subscription fee and gain access to special pricing on larger quantities.

Limited-time offers

Create urgency by running a time-limited WooCommerce bulk discounts campaign. For example, offer a discount on a specific product when customers buy within a certain timeframe.

Dynamic pricing

Use dynamic pricing software to adjust prices based on demand, stock levels, and competitor pricing. Offer better discounts when you want to move larger quantities quickly.

Custom quotes

Allow customers to request custom quotes for large bulk orders. Provide personalized discounts based on their specific needs.

Minimum order value discounts

Offer bulk discounts for WooCommerce when the total order value reaches a certain threshold. This encourages customers to add more items to their cart to unlock the discount.

Despite being capable of creating coupons and discounts of many sorts, WooCommerce doesn’t, unfortunately, have any options for creating dynamic or WooCommerce bulk discounts. But, as we all know, nothing can limit this incredibly flexible platform as long as it keeps supporting third-party plugins.

There are a number of plugins available that can help you create bulk order discounts for WooCommerce. Before we review some of the best ones, let’s first learn what you should look for in a WooCommerce bulk discount pricing plugin.

What are the features to look for in a WooCommerce bulk discount plugin?

Here are some features you should look for in a WooCommerce bulk discounts plugin.

Flexible discount options

The plugin should allow you to create a variety of discount types, such as percentage discounts, fixed price discounts, free shipping, and buy-some-get-one-free offers.

Support for multiple products and categories

The plugin should allow you to create discounts for specific products, categories, or even the entire store. This will give you more flexibility in how you offer discounts to your customers.

Easy to use

The tool should be easy to set up and use, even if you don’t have any coding experience. This will make it easier for you to create and manage your discounts.

WooCommerce compatible

The plugin should be compatible with the latest version of WooCommerce. This will ensure that the plugin works seamlessly with your store.

Regularly updated

The plugin should be regularly updated with new features and bug fixes. By doing this, you can rest assured that you are always using the most recent version of the plugin and that it is functioning as intended.

Good customer support

The developer company of the software should have good customer support in case you need help setting up or using the plugin.

Now let’s start with the best list of WooCommerce bulk discount plugins.

Discount Rules for WooCommerce by Flycart

This is by far the best option we found for dynamic pricing and setting WooCommerce bulk discounts.

The Discount Rules for WooCommerce by Flycart plugin is a powerful tool that can help businesses create and manage bulk discounts for their WooCommerce store. The plugin is easy to use and set up and offers a wide range of features.

The plugin allows users to set up discounts based on a variety of criteria, such as product categories, product tags, user roles, order total, and many more. Additionally, users can create discounts that are only valid for a specific date range, time range or that are recurring.

If you are looking for a powerful tool to create and manage bulk discounts for your WooCommerce store, the Flycart WooCommerce bulk discounts plugin is a great option.

Key features

• Create bulk discounts based on product quantity, category, user role, order total, and more.
• Set up automatic bulk discounts based on the conditions you set.
• Show bulk discounts on product pages, so customers know the discounts they can get when purchasing.
• Over 100+ discount rules to help you create any type of discount combination.
• Create any type of discount, including bulk discounts, product-based discounts, cart-based discounts, user role-based discounts, discounts based on order total, and more.
• Easy to use, even if you don’t have any coding experience.
• The plugin is compatible with the latest version of WooCommerce.
• Regularly updated with new features and bug fixes.

Bulk Discounts for WooCommerce

The Bulk Discounts for WooCommerce plugin is a powerful solution to create advanced WooCommerce bulk discount pricing rules for your WooCommerce store. It offers a comprehensive range of features.

You can run multiple discount offers simultaneously. And also offer discounts based on product quantities or combinations of products and provides flat discounts on the entire shop, specific products, or categories.

This WooCommerce bulk discounts plugin is easy to use and compatible with most WooCommerce themes and plugins, so you can easily integrate it into your existing setup. With its standout features and compatibility, this plugin can help you transform your store’s pricing strategy and boost sales.

Key features

• Generate limitless discount rules and promotions
• Provide discounts based on quantities, buy-x-and-get-x, buy-x-and-get-y scenarios, and flat discounts
• Apply discounts to designated products, categories, or user roles
• Grant gift items based on cart conditions
• Support three discount variants: fixed, percentage, and discounted prices
• Extend discounts to specific user roles
• Showcase pricing tables directly on product pages
• Personalize the appearance of pricing tables

Conditional Discounts for WooCommerce

Conditional Discounts for WooCommerce by Orion is your ticket to a customized pricing strategy that puts the customer first and makes your store more appealing.

With this plugin, you can create bulk discounts on simple and variable products, on products with specific properties, for customers with a specific role, using intervals, and more. You can also create pricing tables on products and percentage-based or fixed-amount bulk discounts.

This plugin can help you encourage your customers to buy products in bulk. It also helps get rid of old stock by giving discounts on slow-moving items and increasing the average order value by giving discounts on more expensive items.

Key features

• Generate bulk discounts for both simple and variable products
• Apply bulk discounts based on specific product attributes (tags, price, variation attributes, stock levels, metas)
• Offer bulk discounts targeted at customers with designated roles
• Implement bulk discounts using specified intervals
• Display pricing tables directly on product pages
• Apply percentage-based bulk discounts
• Utilize fixed amount-based bulk discounts

Advanced Dynamic Pricing for WooCommerce By AlgolPlus

Quickly and easily establish bulk discounts and pricing rules for your WooCommerce store with the help of Advanced Dynamic Pricing for WooCommerce..

With this plugin, you can create WooCommerce bulk discounts and pricing rules based on a variety of factors, such as cart items, user roles, dates, and custom fields. You can also create bulk pricing tables and set limits on the number of times a rule can be used.

Key features

• Easily create and manage discounts or dynamic pricing strategies according to your preferences, with the ability to activate or deactivate rules as needed.
• Choose between fixed dollar adjustments, percentage discounts, or specific prices for products or groups of products.
• Seamlessly support role-based and bulk pricing, adapting pricing structures for different customer roles and bulk purchases.
• Design custom bulk tables using the integrated Customizer, crafting visually appealing and informative discount displays.
• Utilize a variety of conditions, including cart items, user roles, specific dates, and custom fields, offering versatility in applying pricing rules.
• Monitor usage limits per rule efficiently, ensuring controlled and targeted distribution of discounts.
• Customize the interface as desired by showing or hiding original prices, the “On Sale” badge, and bulk discount tables on product pages.
• Access advanced features through the pro version, including real-time price adjustments, exclusive rules, extended conditions, and detailed statistics.

WooCommerce Simple Bulk Discounts By wpgenie

WooCommerce Simple Bulk Discounts is a simple and easy-to-use plugin that allows store owners to set up bulk discounts for their WooCommerce store. This WooCommerce simple bulk discounts plugin supports both percentage and fixed discounts and can be applied based on product quantity or user role.

This plugin makes it easier to use bulk discount strategies in your WooCommerce store. This makes it an essential tool for store owners who want to use pricing to attract and keep customers.

This plugin is a great way to improve your online shopping experience, thanks to its easy-to-use interface and flexible discount settings.

Key features

• Compatible with the latest WordPress and WooCommerce versions.
• Seamlessly integrates into WooCommerce using its hooks.
• Introduces a new tab in the Product Data block called “Simple bulk discounts.”
• Supports both percentage and fixed discounts.
• Set discounts for product quantity or user role.
• Combine discount rules for both quantity and user roles.
• Offers a flat discount for the total (relevant for fixed discounts only).
• Can handle product variations individually.
• Allows an unlimited number of bulk discount rules.
• Customizable text can be displayed for products featuring enabled bulk discounts, along with explanations.
• Functions seamlessly with custom product types.

How to set up WooCommerce bulk discounts with a plugin

Time to find out how to do bulk discounts WooCommerce. We will use Flycart’s Discount Rules for the WooCommerce plugin for this demonstration. It has a free version available on the WordPress repository.

Log in to your WordPress WooCommerce back panel and go to Plugins. Click Add New and search for the plugin.

Install and activate the plugin. If you have the pro version of the plugin, you can upload and activate it.

You can access the plugin functions from WooCommerce >> Woo Discount Rules. The plugin automatically creates some example rules for you when you first launch it.

Go ahead and create a new WooCommerce bulk discounts rule.

Input your discount rule name and select Bulk Discount from the discount type dropdown.

The plugin will generate discount-related settings after you select the discount type.

You can set WooCommerce bulk discounts in a number of ways. Here are the types you can create using this plugin.

• Discounts on bulk purchases throughout the store
• Bulk discounts on certain items
• Discounts for buying in bulk for certain categories
• Discounts based on the total quantity of items in your shopping cart
• If you buy X, you’ll get X.
• Buy X and get Y.

Discounts on bulk purchases throughout the store

Let’s start by creating a straightforward storewide bulk discount. Let’s say you want to set a discount for people who buy products in bulk, regardless of the product type or category they are buying.

For example, you want to offer a

• 15% discount to people who buy 50-100 products at a time.
• 25% discount to people who buy 101-200 products at a time.

To set these WooCommerce bulk discounts using the plugin, set your filter to All Products.

On the Discount tab, set the following settings.

As you can see, we have set Percentage as the discount type, so you won’t need to assign any symbol. The plugin will automatically count and apply discounts when these conditions are met.

You can add more options by clicking the Add Range button. You can also choose to set a fixed amount of discount. For instance, you can set a flat $10 for 50-100 products.

Additionally, you can set limits to how long and how many times a customer can take advantage of this bulk discount. We will cover the Conditions Relationship later in the article.

Click the Save button to publish and apply the discount to your store.

Bulk discounts on certain items

You can set WooCommerce bulk discounts on specific products. For example, let’s say you sell clothing and want to offer bulk discounts on a specific t-shirt.

Here’s how you set it on the plugin. From the Filter dropdown, select Products.

You can set multiple filters from here. If you want to offer a discount for all products except a few, then you can exclude them by selecting the Not in List option.

Let’s set WooCommerce bulk discounts for a specific product. Select In List and type a few letters and select your product or products.

Rest is pretty much the same. Set different discount conditions for the number of items people add to the cart.

Discounts for buying in bulk for certain categories

Similar to the specific products, you can offer WooCommerce bulk discounts for specific categories. From Filter, select Category.

You can exclude some categories or insert your specific WooCommerce bulk discount category.

The rest of the process is similar to previous ones. You can set different discount types for this particular category of products.

Discounts based on the total quantity of items in your shopping cart

You can do this in two ways. You can apply the storewide fixed WooCommerce bulk discounts we showed in the first step.

The second method is using the Cart Adjustment type and Conditions Relationship option from the Rules tab. Let’s set the discount type first.

Set the percentage.

Add a new condition from the Rules tab.

For this example, we are using the Item quantity option.

You can also set this condition for specific product or category filters we saw earlier.

If you buy X, you’ll get X

We are sure you have encountered bulk discounts such as buy three, get one free at some point in your shopping life! Let’s say you want to offer 5 products free when a customer buys a minimum of 50 products.

Here’s how you can set this. Select the appropriate discount type.

Now set the minimum and maximum item quantity and quantity which you want to offer for free.

If you want this offer to go on forever, you can checkmark the Recursive option.

Buy X and get Y

In this WooCommerce bulk discount type, you can offer a different product for free if customers buy a fixed quantity of some other products.

For example, you want to offer a free poster if someone buys a minimum of 30 Ninja t-shirts. Let’s set that in WooCommerce.

Set discount type to Buy X Gets Y.

Select Products from the Get Y Discount Type. Select the product you want to give away and set other quantities.

Now, if a customer purchases 30-100 products, they will get a poster (whatever product you set) for free.

SKU, attributes, on-sale, and other filters

You can set WooCommerce bulk discounts for a range of other filters.

For example, you want to put a flat rate bulk discount for your on-sale products or exclude your on-sale products from your general discounts.

Select the On Sale Products from the dropdown and checkmark Exclude if you want to exclude them from all general discounts.

If you want to offer a further discount for people who buy on-sale products in bulk, select Include and set your discount parameters.

Overall, this plugin has a great number of options to create just about any type of WooCommerce bulk discount for your store. Let’s check out the front end with a storewide 10% discount on 10-20 products purchased.

Here’s how the cart page displays details when the customer adds less than 10 products. The store doesn’t add any discounts.

Now if they add ten or more products to the cart, the discount will be applied automatically.

How to add WooCommerce bulk discounts on product feed

You can use a product feed to promote your WooCommerce bulk discounts on multiple marketplaces/channels, including Amazon, Google Shopping, Target, Bing, Facebook, Snapchat, Walmart, etc.

A product feed will help you list, display, and promote your WooCommerce products across the web with minimum effort and reach millions of potential customers. In many cases, you can do this promotion for absolutely free with a product data feed.

A product feed is a simple spreadsheet/structured file that contains your WooCommerce product information. This feed file includes text data of your products such as title, description, price, SKU, categories, product and image links, etc.

Here’s an example of a Google Shopping product feed.

As you can see, product data is inserted under different characteristics such as ID, title, description, price, etc. In a product feed, these characteristics are called attributes.

All the channels have their own set of attribute requirements and guidelines. You need to learn them and insert them in the feed appropriately. And then copy-paste your product data under them.

It sounds like a tough task, right? Also, is it even possible to insert and maintain your WooCommerce bulk discounts in different product feeds?

What happens if you end the discount offer? Updating the information in all your channels would be a daunting task, right?

The solution is using a plugin such as CTX Feed – WooCommerce Product Feed Manager Plugin. This plugin can generate product feeds for different channels with a couple of clicks. The plugin has 130+ templates for different channels, and the templates come packed with all attribute guidelines.

CTX Feed does almost everything automatically, from populating attributes to collecting your Woo product data to updating your feeds when you make any changes.

How to include discount offers on a product feed

You can install CTX Feed for free from the WordPress plugins panel.

After activating, click on Make Feed to create a new feed.

For this example, we will select the custom template.

Add a new attribute by clicking the button.

Let’s say you want to offer a 10% discount on all of your products for Black Friday promotions. You have created the settings in your bulk discount plugin and want to display the discounted rate across all your channels.

To put that bulk discount in your feed, select the attribute value – ‘Sale Price.’ CTX Feed will fetch your bulk discount rules or prices from the Flycart plugin and include them in the feed.

Finally, click the generate button to complete the feed generation process. Now you can share this feed to your channel and promote the WooCommerce bulk discounts.

What are the benefits of WooCommerce bulk discounts?

Here are some of the benefits of WooCommerce bulk discounts.

Increased revenue

Bulk discounts can encourage customers to buy more products, which can lead to an increase in revenue. For example, if you offer a 10% discount on the purchase of 10 or more products, customers may be more likely to buy 10 products instead of just 1 or 2.

This is because they will see that they are getting a good deal and are saving money by buying more products. This can lead to a significant increase in your revenue, especially if you sell high-margin products.

Higher customer satisfaction

Customers love getting a good deal, and bulk discounts can make them feel like they are getting a good value for their money. This can lead to higher customer satisfaction and loyalty.

When customers are happy with their shopping experience, they are more likely to return to your store and make repeat purchases. They may also recommend your store to their friends and family.

Clearance of old stock

When you offer a handsome discount on products that are not selling well, you are more likely to attract customers who are looking for a good deal. This can help you get rid of the products that are taking up space in your inventory and that are not generating any revenue.

Attracts new customers

WooCommerce bulk discounts can be a great way to attract new customers to your store. When potential customers see that you are offering discounts, they are more likely to give your store a try.

Also, when you list your products on price comparison engines with the help of a product feed, potential customers will prefer your listings because of the lower prices. As a result, you will have higher chances to beat your competition and grow your conversions.

Boost in average order value

Bulk discounts can help to boost your average order value (AOV). This is the average amount of money that each customer spends when they make a purchase from your store. When customers buy more products, their AOV increases.

Competitive advantage

By offering bulk discounts, you can differentiate your store from the competition and attract more customers. When potential customers see that you are offering discounts that other stores are not offering, they are more likely to choose your store.

This can give you a competitive advantage and help you to grow your business.

Easy to set up

There are many WooCommerce plugins that make it easy to set up and manage bulk discounts. This means that you can start offering discounts without having to learn any complex coding or programming.

This can be a great way to save time and effort, and it can also help you to get started with bulk discounts quickly and easily.

Frequently Asked Questions (FAQs)

Wrap up

WooCommerce bulk discounts can be a very effective way to increase your sales, boost customer satisfaction, and improve your business growth. However, be clear about the terms and conditions of the discount, such as the minimum purchase amount required and the expiration date.

Promote the discount prominently on your website and in your marketing materials through product feeds. Also, track the results of your bulk discount campaigns to see how they are performing and make adjustments as needed.

Hope this article was of help to you. Let us know if you have any questions on the topic.