How to send WooCommerce abandoned cart emails

WooCommerce Abandoned Cart Email: A Comprehensive Guideline in 2024

Did you know more than 70% of online shoppers abandon their carts?

Yes, and do you know what that is worth? A whopping $4 trillion dollar! 😮

However, the good news is that with the right strategies, businesses can recover up to $260 billion in revenue from abandoned cart customers.

The best method or strategy to recover these sales is abandoned cart emails.

💡 In this article, we will explore the reasons for abandoned carts, suggest the best abandoned cart email plugins, and walk you through setting up WooCommerce abandoned cart email.

Let’s get started.

What is a WooCommerce Abandoned Cart?

Simply put, an abandoned cart scenario occurs when a customer adds some of your products to the cart but leaves without finishing the purchase.

Abandoned carts are any online store owner’s worst nightmare and can significantly impact potential sales and revenue. However, with the right strategies in place, such as implementing effective WooCommerce abandoned cart email campaigns, you can recover lost sales and re-engage customers to complete their purchases.

Understanding Why Shoppers Abandon Carts: A Breakdown of 2024 Data

We know by now that the eCommerce industry faces a common foe: cart abandonment. But before we cast blame, it’s important to acknowledge a simple fact – some abandonment is inevitable.

Many online shoppers browse for various reasons, including:

  • Window shopping
  • Price comparisons
  • Saving items for later purchases
  • Exploring gift options

These browsing behaviors naturally lead to abandoned carts (48%) before users even reach checkout. This is actually good for you because this percentage of people is easier to convert through cart recovery strategies such as WooCommerce abandoned cart email campaigns.

However, focusing solely on browsing paints an incomplete picture.

Let’s delve deeper by excluding the “just browsing” category. When we analyze the remaining reasons for abandonment, we discover a more nuanced distribution.

Here’s a breakdown of the top reasons shoppers abandon carts in 2024:

Price Transparency Issues:

  • 48% – Extra costs too high (shipping, tax, fees): People surely don’t like surprises when it comes to spending. Unexpected costs at checkout can be a major deal breaker. Shoppers appreciate upfront transparency about all costs associated with their purchase.
  • 21% – I couldn’t see/calculate total order cost up-front: Not being able to easily see the final price discourages shoppers from completing their purchase.

Friction in the Checkout Process:

  • 26% – The site wanted me to create an account: Forcing people to register an account before they complete the purchase annoys them, and they lose interest in purchasing.
  • 22% – Too long/complicated checkout process: A lengthy or confusing checkout process can lead to frustration and cart abandonment.
  • 13% – There weren’t enough payment methods: Offering a variety of secure payment options allows customers to choose their preferred method.

Security Concerns:

  • 25% – I didn’t trust the site with my credit card information: Building trust with clear security measures and data protection policies is crucial. Here’s where a well-timed WooCommerce abandoned cart email can shine! Craft an email that emphasizes your security measures and reassures customers that their information is protected.

Delivery Concerns:

  • 23% – Delivery was too slow: Many shoppers prioritize fast and efficient delivery. Offer clear shipping timeframes and consider offering faster options.
  • 18% – Returns policy wasn’t satisfactory: A flexible and customer-friendly return policy can give shoppers peace of mind and encourage them to complete their purchases.

Technical Issues:

  • 17% – Website had errors / crashed: This not only will make that individual customer frustrated, but words will spread. Even the search engines will start disliking your Woo site. Overall, website bugs and crashes can create a frustrating user experience and lead to cart abandonment and more disasters.

Payment Issues:

  • 9% – The credit card was declined: This could be due to insufficient funds or a problem with the customer’s bank. Consider offering alternative payment methods.

By understanding these abandonment reasons and strategically using WooCommerce’s email automation features, you can create a smoother checkout experience, recover forgotten carts, and ultimately increase your sales.

WooCommerce Abandoned Cart Recovery Strategies

Wondering what is abandoned cart recovery?

WooCommerce abandoned cart recovery is a strategy that aims to win back potential customers who added items to the cart but didn’t complete the purchase. You can utilize different methods, such as automated WooCommerce abandoned cart email, retargeting ads, using exit intent pop-ups, etc.

Cart abandonment is a major hurdle for any online store, and WooCommerce stores are no exception. Fortunately, there are effective strategies you can implement to win back those almost-customers and turn abandoned carts into sales.

Here’s a breakdown of key tactics to boost your WooCommerce conversions:

On-Site Recovery Strategies:

Personalized Abandoned Cart Emails: Win Back Customers with Tailored Messages

  • Craft personalized emails to remind customers of their abandoned carts.
  • Utilize ready-made abandoned cart email template WooCommerce and automation workflows for timely communication.

Exit-Intent Pop-ups: Re-engage Users Before They Leave

  • Use exit-intent pop-ups to capture attention and offer incentives.
  • Encourage customers to reconsider their decisions and complete their purchases.

Product Quality Focus: Instill Confidence with High-Quality Offerings

  • Prioritize product quality to build trust and satisfaction among customers.
  • Ensure customers feel confident in their purchases, reducing cart abandonment.

Paid Recovery Strategies:

Retargeting Ads: Re-engage Potential Customers Across Online Platforms

  • Implement retargeting ads to remind customers of abandoned carts across the web.
  • Target customers who have shown interest but haven’t completed their purchases. This will increase conversion opportunities.

Dynamic Discounts and Free Shipping: Incentivize Purchases with Irresistible Offers

  • Offer personalized discounts and limited-time free shipping to entice hesitant buyers.
  • Boost conversion rates by addressing the reasons behind cart abandonment.

Web Push Notifications: Capture Attention with Instant Alerts

  • With permission, send web push notifications reminding customers about their abandoned carts, even after they’ve left your website.
  • Leverage the immediacy and visibility of push notifications to prompt action.

SMS Marketing: Reach Customers Directly with Instant Messages

  • Send SMS reminders to prompt quicker responses and potential conversions.
  • Utilize SMS to deliver direct and immediate communication to customers.

Optimization Strategies:

Streamlined Checkout Process: Simplify and Enhance the Buying Experience

  • Optimize checkout pages for seamless navigation and minimal form fields.
  • Integrate live chat support to address customer queries in real time.

A/B Testing and Optimization: Fine-Tune Strategies for Optimal Results

  • Implement A/B testing to compare different versions and optimize performance.
  • Make data-driven improvements to enhance the user experience and reduce abandonment.

Mobile Optimization: Ensure Smooth Shopping Experiences on All Devices

  • Optimize your website for mobile devices to facilitate easy browsing and purchasing.
  • Enhance loading speed and navigation for better user experiences.

Multiple Payment Options: Provide Flexibility and Trust for Customers

  • Offer diverse payment methods, including credit cards and digital wallets.
  • Cater to customer preferences and build trust in your store’s checkout process.

Trust-Building Strategies:

Social Proofing: Build Trust and Confidence in Your Brand

  • Include social proof, such as reviews and testimonials, in your recovery emails.
  • Boost customer confidence and encourage purchases with positive endorsements.

Personalized Product Recommendations: Enhance Relevance and Encourage Purchases

  • Tailor product recommendations based on customer preferences and history.
  • Re-engage customers with personalized suggestions, reducing abandonment rates.

Clear Shipping and Return Policies: Reduce Uncertainty and Build Confidence

  • Implement transparent policies to alleviate concerns and hesitations.
  • Foster trust and confidence in your brand by providing clear terms and conditions.

Loyalty Programs: Foster Repeat Business and Customer Loyalty

  • Reward repeat customers with incentives to encourage future purchases.
  • Build lasting relationships and reduce cart abandonment with loyalty incentives.

Customer Support: Provide Timely Assistance and Build Trust

  • Offer accessible support channels to address customer concerns during checkout.
  • Proactively resolve issues to minimize abandonment and cultivate loyalty.

By implementing these WooCommerce abandoned cart recovery strategies, you can effectively re-engage customers, reduce abandonment rates, and maximize revenue for your online store.

What is WooCommerce Abandoned Cart Email?

Cart abandonment emails are WooCommerce automated emails that are triggered when a customer adds some items but leaves without completing checkout. These emails are specifically designed to remind and regain customers who didn’t finish the purchase.

Third-party WooCommerce email marketing offers built-in abandoned cart recovery features, or you can utilize WooCommerce plugins to manage this automation.

What does an abandoned cart recovery WooCommerce contain?

The content of an abandoned cart email should be strategically crafted to remind the customer about the products they left behind and encourage them to return and complete the purchase.

Key Components:

  • Personalized greeting: If available, include the customer’s name for a more personal touch.
  • Abandoned cart reminder: Clearly showcase the products left in the cart with images and brief descriptions.
  • Call to action: A prominent button or link urging the customer to “Return to Cart” or “Complete Purchase.”
  • Optional incentives: Consider offering special discounts, coupons, or free shipping to entice them to complete the purchase.

Benefits of WooCommerce abandoned cart email:

  • Recovered Sales: Abandoned cart emails WooCommerce offers a second chance to convert potential customers who might have gotten distracted or forgotten about their cart.
  • Improved Customer Experience: A well-crafted WooCommerce abandoned cart email can gently remind them about their interest and provide a seamless path to completing the purchase.
  • Increased Revenue: Recovering abandoned carts can significantly boost sales without requiring additional customer acquisition efforts.

Best Practices:

  • Timing is key: Don’t send the email immediately after abandonment. Give them some time to browse or compare prices, but send it within a reasonable timeframe (e.g., 1-2 hours) before it becomes irrelevant.
  • Consider email sequences: Sending a single email might not always be enough. You can set up a sequence of abandoned cart emails spaced out over a few days to maximize the chances of recovery.
  • Scarcity (Used Carefully): Create a sense of urgency with limited-time offers, but avoid being too pushy.
  • Mobile-friendly design: Ensure your emails are optimized for mobile devices, as many users browse and shop on their phones.

Overall, cart abandonment WooCommerce emails are a valuable tool for any online store owner. By implementing effective abandoned cart recovery strategies, you can significantly reduce cart abandonment rates and see a positive impact on your WooCommerce store’s revenue.

How to Create and Send Automated WooCommerce Abandoned Cart Email

WooCommerce, the eCommerce platform’s king, packs a plethora of features to run a successful store. In addition to other necessary features, WooCommerce also allows to sending automated emails, a valuable tool for engaging customers and enhancing the shopping experience.

However, built-in WooCommerce emails are limited to only transactional emails, such as order confirmation emails or order update emails. And you have very limited resources to customize these emails as well.

Most importantly, WooCommerce doesn’t have any options for sending abandoned cart emails.

To unlock the full potential of WooCommerce email marketing, you need to integrate with a dedicated email marketing platform or plugin. By doing so, you gain access to advanced features and capabilities that can significantly enhance your email marketing efforts.

Before we delve into finding the best plugins for abandoned cart email WooCommerce, let’s create a WooCommerce abandoned cart email with the platform’s free plugin, MailPoet.

Creating a WooCommerce Abandoned Cart Email with MailPoet

You can install the plugin from the WordPress repository.

install mailpoet

We won’t go down explaining the entire setup process. After you complete the initial MailPoet setups, go to Automation. Click on the New Automation button.

add automation

MailPoet offers dedicated templates for you to start with.


Pick one and click on Start Building.

start building

This will bring you to the following window. This is the automation map of how things will proceed. Click on the Trigger.

WooCommerce abandoned cart email automation window

You can set the time after which the plugin will send the WooCommerce abandoned cart email.

email trigger

Next, click on the Abandoned Cart email option.

WooCommerce abandoned cart email settings

From here, you can set your sender name, email, and subject line. To design the WooCommerce abandoned cart email, click on the Design button.

email templates

Now, here comes the fun part: MailPoet packs an array of pre-made templates, including a WooCommerce cart abandonment recovery email template. You can pick one abandoned cart email sample and modify it as per your choice and requirements.

WooCommerce abandoned cart email

You don’t need to add any products; the plugin will automatically add the products customers have left in the cart.

edit WooCommerce abandoned cart email

MailPoet allows you to drag and drop several contents to customize your email as per your brand palette and your required design.

mailpoet WooCommerce abandoned cart email

For example, you can add a coupon in the email.

add coupon

The coupon will be auto-generated when the campaign is activated. When you are done, save and continue to the automation window.

activate WooCommerce abandoned cart email

Finally, activate your WooCommerce abandoned cart email. MailPoet will seamlessly trigger, and dispatch abandoned cart emails whenever a customer exits your store with items lingering in their cart, maximizing your chances of recovering lost sales.

email analytics

Additionally, you can check analytics data such as opened, clicked, Ordered, and revenue from the automation analytics menu.

Best Cart Abandonment Emails WooCommerce Plugins

There are plenty of options available when it comes to WooCommerce abandoned cart email plugins.

Here are our top picks –


Retainful’s WooCommerce abandoned cart recovery plugin offers a comprehensive solution to increase customer retention and drive sales. With features tailored for targeted email campaigns, automated cart recovery, and real-time customer behavior tracking, Retainful empowers you to optimize your recovery strategy effectively.

Gain insights through detailed analytics and reporting, allowing you to refine your approach and maximize revenue.

WooCommerce Recover Abandoned Cart

WooCommerce Recover Abandoned Cart plugin provides automated email campaigns to re-engage customers who abandon their carts. Customize email content, scheduling, and frequency to align with your brand and customer preferences.

Track campaign performance and monitor recovered carts and revenue generated, enabling you to fine-tune your strategy for optimal results.

YITH WooCommerce Recover Abandoned Cart

YITH WooCommerce Recover Abandoned Cart offers customizable email templates and discount incentives to entice customers back to their carts.

Track campaign effectiveness and make data-driven decisions to enhance sales and customer retention. Seamlessly integrate this plugin with your WooCommerce store for a hassle-free recovery process.

Abandoned Cart Lite For WooCommerce

Abandoned Cart Lite for WooCommerce simplifies the process of recovering lost sales by sending automated email reminders to customers. Configure email reminders to target abandoned carts and effortlessly customize content to suit your brand.

Compatible with WooCommerce, this plugin is easy to set up and provides a user-friendly interface for effective cart recovery.

MailPoet – Newsletters, Email Marketing, and Automation

MailPoet offers robust WooCommerce email marketing features, including automated abandoned cart emails, to promote your business and drive sales. Welcome new customers, upsell products and send targeted emails based on customer behavior and preferences.

With customizable templates and seamless integration with WooCommerce, MailPoet simplifies the process of recovering abandoned carts and nurturing customer relationships.

Examples of abandoned cart emails

Abandoned cart email examples provide valuable insights into effective strategies for re-engaging customers and recovering potentially lost sales.

Let’s take a closer look at some standout examples:

Casper: Casper’s email employs a catchy subject line, “Did you forget something?” followed by a playful headline, “COME BACK TO BED.” The email is clean and easy to read, featuring clear calls-to-action (CTAs) and testimonials to reinforce the product’s value.

Casper WooCommerce abandoned cart email

Rudy’s: Rudy’s employs humor in its subject line, “Don’t let free shipping go to waste,” and follows up with a relatable analogy, “Don’t put this off like a software update.” The email includes product images and offers free shipping to incentivize customers to complete their purchases.

Rudy's email

Whisky Loot: Whisky Loot takes a comical approach with the subject line, “Your cart is sobering up,” and uses humor throughout the email to engage customers. The message lists amusing scenarios for using the product and includes a clear CTA to “TREAT YOURSELF.”

WooCommerce abandoned cart email

Dyson: Dyson’s email employs clear, helpful text and includes an image of the product in the customer’s cart. It adds urgency by mentioning a limited-time offer and provides multiple CTAs to facilitate the purchase process.

Dyson WooCommerce abandoned cart email

Google: Google’s email utilizes compelling copywriting, personalized content showing the customer’s cart, and urgency to motivate action. With phrases like “Going, going, (almost) gone,” the email creates a sense of urgency and prompts customers to complete their purchase.

Google email

These examples demonstrate the importance of engaging subject lines, clear messaging, persuasive CTAs, and a touch of humor or urgency to re-engage customers and recover abandoned carts effectively.

Wrap up

In conclusion, tackling abandoned cart issues is crucial for every online store owner. With the right strategy in place, such as implementing a well-crafted WooCommerce abandoned cart email, you can effectively re-engage customers and recover potentially lost sales.

It’s essential to address these challenges strategically to optimize your store’s performance and enhance overall profitability.

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