How to Set Up a Bulk Order Discount WooCommerce (Easy Steps)

If you’re one of those online store captains sailing the vast ocean of eCommerce, you already know how fierce the competition can be. One proven and effective strategy to increase sales and build stronger customer relationships is by offering enticing bulk order discounts.

Bulk order discounts entice your customers to buy more. And by incentivizing customers to purchase larger quantities, you can significantly boost your revenue while simultaneously reducing your order fulfillment costs per unit.

This guide will explore the various types of bulk order discount WooCommerce strategies available and provide a step-by-step walkthrough on how to easily set them up within your WooCommerce store.

Let’s dive in.

How to Setup a Bulk Order Discount WooCommerce Campaign?

Despite having a handy coupon tool, unfortunately, WooCommerce doesn’t have the features to offer bulk discounts. A dedicated discount plugin is your best bet for effortlessly setting up a bulk discount strategy and automatically applying it to product and cart pages.

The discount plugin we will use today is called – Disco – Dynamic Discount Plugin for WooCommerce.

Disco stands out because of its flexibility and ease of use. It allows you to create advanced bulk order discounts with options to customize rules based on product quantities, categories, or cart totals. Disco’s intuitive interface makes the setup process quick and simple, even if you’re not a tech expert.

Plus, it applies discounts automatically and ensures a seamless shopping experience for your customers. Let’s create a basic bulk order discounts WooCommerce rule with the plugin.

Example: Offer a 15% discount when customers add 3-5 items to the cart.

Here are the steps –

Step 1: Install the WooCommerce Bulk Order Discount Plugin

Navigate to Plugins and click Add New. When you land on the repository page, search for Disco.

Install and activate it once you find it.

Step 2: Create a Discount Rule

Visit the Disco dashboard from the left panel. Click the Create a Discount button to start creating a bulk order discount WooCommerce rule.

Name your discount and select the Bulk option from the Discount Intent section.

Specify your products. For this example, we will select All Products to make this a storewide discount.

Step 3: Configure Bulk Quantities

The Bulk Rules section is where you configure bulk discount settings.

According to our current example, input 3 in the Minimum Quantity and 5 in the Maximum Quantity. After that, select the Percentage option and set 15 as your percentage value.

Step 4: Save and Test

Save the bulk order discount WooCommerce rule using the following buttons.

Go to your storefront and add some products to the cart. For 3-5 products added to the cart, the system should automatically apply 15% off the total amount.

Exploring Different Bulk Order Discount WooCommerce Strategies

We’ve covered the most basic bulk discount strategy in the previous section. However, there’s so much more you can do to create enticing offers that drive larger purchases.

Let’s explore some creative bulk order discount strategies, complete with examples and their key benefits.

How to Offer Tiered Bulk Order Discount WooCommerce?

Example: Buy 2-4 items, get 10% off; buy 5-10 items, gets 15% off, and buy 11+ items, get 25% off.
Benefit: WooCommerce tiered discounts offer better value for higher purchases, which can attract wholesale or bulk buyers.

Again, here’s what we are trying to offer–

• Buy 2-4 items: Get 10% off.
• Buy 5-10 items: Get 15% off.
• Buy 11+ items: Get 25% off.

And this is how you can set this up using Disco,

1. Select the Bulk option and specify your products.

2. From the Bulk Rules, configure your first set of values and click Add More to add a new row.

3. Now, set your second set of bulk rules and hit the Add More button once again.

4. For the final rule, enter 11 in the Minimum Quantity box and leave the Maximum Quantity field empty to allow unlimited entries.

To test this bulk order discount WooCommerce rule, add 2-4 products to the cart.

Next, increase the product quantity to test the 5-10 range.

And for 11+ items, it should deduct 25% off the total amount.

How to Create Category-Specific Bulk Discounts in WooCommerce?

Example: Buy 3 or more products from the “Summer Collection” category and get 15% off.

Benefit: WooCommerce category-specific discounts can help you promote specific product categories and clear out old inventory.

This time, we need to add a condition filter to the discount rule. In Disco, conditions act as filters to personalize your discounts further based on product or cart criteria. They also allow you to tailor discounts for specific customer segments or behaviors.

For example, you can create exclusive discounts for loyal customers who meet a certain purchase history threshold or belong to a higher-tier user group. You can also offer subscription-based discounts using these condition filters.

To set up the above category discount, follow these steps –

1. Select discount intent and products from the top.

2. Set values from the Bulk Rules section and hit the Add Condition button.

3. Scroll down to select the Categories condition.

4. Type in or search and select the “Summer Collection” category.

After you save the discount rule, add 3 or more products from that category to the cart, and it will automatically reduce 15% off the cart total.

How to Offer User Role Based Bulk Order Discount WooCommerce?

Example: Only for “Wholesale” Customers –

• Buy 3-7 items: Get 15% Off
• Buy 8-15 items: Get 20% Off
• Buy 16+ Items: Get 30% Off

Benefit: WooCommerce user role-based discounts let you tailor offers for specific customer groups, like wholesalers, fostering loyalty and encouraging bulk purchases.

These discounts are particularly beneficial for WooCommerce membership websites. Here’s how you set it up.

1. Select the Bulk intent and specify your product. For example, let’s say we want to select some specific products this time.

2. Select the Few Products option and select the products.

3. Configure your bulk discount rules like you see below.

4. Add the User Role condition.

5. Select and set the target user role.

From now on, your wholesale customers can enjoy the specified amount off of their purchases.

How to Offer Free Product with Bulk Orders in WooCommerce?

Example: Buy 10 or more products and get 1 “Eco-Wear” T-shirt free.

Benefit: WooCommerce BOGO deals add perceived value without heavily cutting into profits.

To set up this rule, follow these steps –

1. Select the BOGO discount intent from the top.

2. From the BOGO section, select the Product option.

3. Enter the required quantity and offer amount.

4. Search and select your free product and select the Free option from the Discount Type dropdown.

Alternatively, you can select a specific category instead of a specific product to offer as a free item.

How to Offer Free Shipping Bulk Order Discount WooCommerce?

Example: Buy 5 or more items and get Free Shipping.

Benefits: Offering free shipping discounts for bulk orders encourages larger purchases while reducing cart abandonment rates.

Here’s how to set this bulk order discount WooCommerce strategy.

1. Select the Shipping discount intent and specify your products.

2. Add the condition Cart Items Quantity.

3. Select Greater Than Or Equal as we are offering discounts on equal to 5 or more products.
4. Input 5 as the minimum quantity.

Save the rule and add 5 or more products to the cart. The cart page should automatically apply and display the Free Shipping feature.

How to Create Bulk Order Discount WooCommerce Using Custom Codes?

If you’re comfortable with a bit of coding, creating bulk order discounts using custom code can give you more flexibility and control. You can implement rules tailored to your store’s needs without relying on plugins.

Here’s a step-by-step guide to set up a bulk order discount with a practical example.

Example

• Rule 1: Buy 5-10 items and get 10% off.
• Rule 2: Buy 11 or more items and get 20% off.

Step 1: Access Theme File Editor

Navigate to Appearance >> Theme File Editor. For WordPress’s default themes, find it on Tools >> Theme File Editor.

Step 2: Add Code to Your Functions.php File

In the Theme File Editor page, access your theme’s functions.php file.

Step 3. Insert the Discount Logic

Add the following code snippet to define your bulk discount logic:

add_action( 'woocommerce_cart_calculate_fees', 'apply_bulk_order_discount_fadiyah' );

function apply_bulk_order_discount_fadiyah() {

    if ( is_admin() && ! defined( 'DOING_AJAX' ) ) {

        return;

    }

    $cart = WC()->cart;

    $total_quantity = 0;

    // Calculate total quantity in the cart

    foreach ( $cart->get_cart() as $cart_item ) {

        $total_quantity += $cart_item['quantity'];

    }

    // Apply discount based on quantity

    if ( $total_quantity >= 5 && $total_quantity <= 10 ) {

        $discount = $cart->get_subtotal() * 0.10; // 10% off

        $cart->add_fee( __( 'Bulk Order Discount (10%) by Fadiyah', 'woocommerce' ), -$discount );

    } elseif ( $total_quantity > 10 ) {

        $discount = $cart->get_subtotal() * 0.20; // 20% off

        $cart->add_fee( __( 'Bulk Order Discount (20%) by Fadiyah', 'woocommerce' ), -$discount );

    }

}

Step 4: Test the Discount

• Add items to your cart and adjust the quantities.

• Check if the discount is applied when the cart total meets the quantity thresholds.

Using custom code eliminates the need for plugins, keeps your site lightweight, and allows you to create highly specific rules that align with your store’s strategy.  However, using custom code requires technical knowledge, can lead to errors if not handled carefully, and demands regular maintenance to stay compatible with updates.

Benefits of Bulk Order Discount WooCommerce

Bulk order discounts in WooCommerce offer a range of benefits for store owners like you. Here’s a detailed breakdown:

Increased Sales and Revenue

By incentivizing larger purchases bulk order discount WooCommerce directly contributes to higher sales volumes and overall revenue. Customers are more likely to add more items to their cart to reach the discount threshold.

Higher Average Order Value (AOV)

Bulk discounts encourage customers to spend more per transaction, thus increasing the average order value. This is a key metric for measuring sales performance and profitability.

Stock Clearance

Bulk discounts can be an effective way to clear out excess inventory, outdated products, or seasonal items. This helps free up warehouse space and reduces storage costs.

Improved Cash Flow

Larger orders result in more immediate revenue, which can improve cash flow and financial stability for the business.

Customer Acquisition and Loyalty

Attractive bulk discounts can draw in new customers and encourage repeat purchases from existing ones. This fosters customer loyalty and long-term relationships.

Competitive Edge

Offering bulk discounts can differentiate your store from competitors and make your products more appealing to price-conscious customers.

Reduced Transaction Costs

Processing fewer, larger orders can be more efficient and cost-effective than handling numerous small orders. This can save on packaging, shipping, and administrative expenses.

Wrap up

In conclusion, offering bulk order discount WooCommerce strategies is a great way to encourage larger purchases and boost sales. Whether you use a plugin like Disco or set up custom codes, you have plenty of options to tailor discounts to your store’s needs.

Just be sure to test your setup and ensure the discounts work smoothly for your customers. With the right strategy, you can increase your average order value and build customer loyalty.