How to Add Grouped Products in WooCommerce? (Easy Steps)

Ever wanted to sell a bunch of related items together in your WooCommerce store but still let customers pick and choose what they want?

That’s where grouped products come in! Think of it like a “frequently bought together” section, but way more organized.

Grouped products are basically a collection of individual products displayed together on a single page. Customers can then add any or all of those individual items to their cart. This is super handy for things like selling a dining table with matching chairs or a camera with different lens options.

Why bother with grouped products?

Well, they can seriously boost your sales by showcasing related items that customers might not have considered otherwise. Plus, it creates a better shopping experience by making it easier for them to find everything they need in one place.

This guide is for all you WooCommerce store owners out there who want to learn how to add grouped products in WooCommerce. We’ll walk you through it step-by-step so you can start maximizing your sales in no time!

How to Add Grouped Products in WooCommerce?

Before we jump to demonstrating the grouped product setup WooCommerce steps, let’s discuss WooCommerce grouped products a bit more.

So, what exactly are grouped products in WooCommerce?

Simply put, they’re a way to bundle related products together on a single product page to make it easy for customers to see and purchase them. Think of it like a set or a collection.  

For example, imagine you’re selling furniture. You could create a grouped product for a dining set.

This grouped product wouldn’t be a single item itself, but rather a display of the dining table and the matching chairs. Customers can then choose to buy just the table, just the chairs, or both – each item is added to their cart individually.

This is different from selling a pre-packaged “dining set” with a fixed price. It’s also essential to understand how grouped products differ from product bundles and product variations:

• WooCommerce Product Bundles: While similar, bundles usually offer a discount for purchasing multiple items together as a package. Grouped products don’t inherently offer a discount; each item is priced individually.
• Product Variations in WooCommerce: Now, these are different. Variations are different versions of the same product (e.g., a t-shirt in different sizes). Grouped products are separate items (e.g., a table and chairs) sold together.

The key takeaway is that with grouped products, customers are buying each item separately. There’s no single “grouped product” SKU or price. Each item within the group has its own price and inventory and can be added to the cart independently. This gives customers maximum flexibility while still showcasing related items effectively.

Let us now walk you through how to add grouped products in WooCommerce step-by-step.

Step 1: Create the Individual Products (The “Childs”)

Our target grouped bundle is –

Gaming Starter Pack

• Gaming headset
• RGB keyboard
• Gaming mouse

Now, you need to add parent and child products. Let’s start with child products.

Before adding grouped products WooCommerce, you need to create the individual products that will be part of the group. These are often referred to as “child” products.

1. In your WordPress dashboard, navigate to the “Products” menu and click “Add New.”
2. Fill in the Product Details: This is where you’ll add all the essential information for each individual product:

• Product Title: Give each product a clear and descriptive title (e.g., “ProSound gaming Headset”)
• Product Description: Write a compelling product description that highlights the key features and benefits.
• Product Image: Upload high-quality images of each product. Use multiple images if necessary to show different angles or details.
• Product Data (General Tab):
  • Regular Price: Set the price for each individual product.
  • Sale Price (Optional): If the product is on sale, enter the sale price.
  • Inventory: Manage your inventory by entering the stock quantity. You can also enable stock management at the product level.
• Product Short Description: Add a concise summary of the product that will appear on category pages and in some product listings.

3. Publish Each Product: Once you’ve filled in all the details for one product, click the “Publish” button. Repeat this process for each product that you want to include in your group.

Step 2: Create the Grouped Product (The “Parent”)

Now that you have your individual products, it’s time for creating grouped products WooCommerce itself.

1. Go to Products >> Add New.
2. Give the Grouped Product a Title: This should be a title that encompasses the entire group (e.g., “Ultimate Gaming Starter Pack”).

Set the Product Data: In the “Product data” section, select “Grouped product” from the WooCommerce product types dropdown menu where you manage WooCommerce product types.

4. Important Note about Pricing: You do not set a price for the grouped product itself. The price will be determined by the individual prices of the products added to the group.

Step 3: Link the Child Products to the Grouped Product

This is the crucial step where you connect the individual products to the grouped products to combine products in WooCommerce.

1. In the “Product data” section, click on the “Linked Products” tab.

2. Add the Child Products: In the “Grouped products” field, start typing the name of one of the products you created in Step 1. WooCommerce will auto-suggest matching products. Select the correct product. Repeat this process for all the products you want to include to group multiple items for sale.

3. Product Order: The order in which you add the products in the “Linked Products” tab determines the order in which they are displayed on the front end. You can drag and drop the products in this section to rearrange their order.

4. Add Upsells: Right below the “Grouped products” section, you’ll find the “Upsells” section. This is where you can suggest higher-value or more feature-rich alternatives to the products within your group.

• Start Typing to Search: Just like with grouped products, start typing the name of a product you want to upsell. WooCommerce will provide suggestions.
• Select the Upsell Products: Choose the products that you want to promote as upsells. These could be:
  • A more expensive version of one of the grouped products.
  • A product with additional features or benefits.
  • A completely different product that complements the group. We are adding relevant gaming products for this example.

Step 4: Publish the Grouped Product

1. Add Images: Add a featured image portraying the theme of the grouped product. Along with that, add all individual product images to the product gallery.

2. Once you’ve linked all the child products and set their display order, click the “Publish” button.
3. View on the Front End: Visit your website’s front end and view the grouped product page. You should now see all the WooCommerce linked products displayed together, each with its own quantity boxes.

Customers can click on the product titles to jump to its dedicated product pages. They can also review product images from the gallery.

The relevant upsell products you selected are placed under the section “You May Also Like.”

That’s it! This is how to add grouped products in WooCommerce. Now, customers can easily browse and purchase related items from a single page, improving their shopping experience and potentially boosting your sales.

Managing WooCommerce Product Grouping

Managing your grouped products effectively is crucial for maintaining accurate information and ensuring a smooth customer experience. Here’s a breakdown of how to manage them:

Editing or Removing Products from a Group:

1. In your WordPress dashboard, navigate to “Products.”
2. Locate the grouped product you want to edit in your product list.
3. Click on the product title or the “Edit” link to open the product editor.

4. In the “Product data” section, click on the “Linked Products” tab.

5. Remove a Product: To remove a product from the group, simply click the “x” icon next to the product’s name in the “Grouped products” field.

6. Add a Product (If needed): If you want to add a new product to the group, start typing its name in the “Grouped products” field and select it from the suggestions.

7. Change the Order: You can drag and drop the products in the “Grouped products” field to change the order in which they appear on the front end.

8. Once you’ve made your changes, click the “Update” button to save them.

Remember to replace the new product’s image in the gallery in case you removed and added a new item in the bundle product settings WooCommerce.

How Updates to Child Products are Reflected

One of the significant advantages of grouped products is that changes to the individual “child” products are automatically reflected in the grouped product listing. This saves you a lot of time and effort.

• Price Changes: If you change the price of a child product, the price displayed on the grouped product page will update accordingly. There’s no need to manually adjust anything on the grouped product itself.
• Inventory Changes: Similarly, if you update the stock quantity of a child product, the availability information on the grouped product page will also be updated. If a child product goes out of stock, it will typically be displayed as “Out of stock” on the grouped product page as well, preventing customers from adding it to their cart.
• Other Product Details: Changes to other product details, such as descriptions, images, or short descriptions, will also be reflected on the individual product pages linked from the grouped product.

By understanding how to manage grouped products and how updates are reflected, you can ensure that your product listings are always accurate and up-to-date, providing a positive shopping experience for your customers.

Examples of Using Grouped Products in WooCommerce

Let’s explore some real-world examples of how businesses use grouped products in WooCommerce, providing detailed scenarios and highlighting the benefits in each case:

1. Furniture Stores:

• Scenario: A furniture store sells dining room sets. Instead of forcing customers to buy a pre-configured set, they use grouped products.  
• Grouped Product Title: “Modern Dining Room Collection”
• Individual Products (Child Products):
  • “Modern Dining Table – Oak”
  • “Dining Chair – Black Leather (Set of 2)”
  • “Dining Bench – Oak and Steel”
• How it Works: Customers can choose to buy only the table, a set of chairs, the bench, or any combination they desire. This flexibility caters to different budgets and needs.
• Benefits: Increased sales by offering more options, improved customer satisfaction by allowing customization, and showcasing complementary items.  

2. Electronics Retailers:

• Scenario: An online electronics store sells cameras and related accessories.  
• Grouped Product Title: “Professional Photography Starter Kit”
• Individual Products (Child Products):
  • “Digital SLR Camera – Model X”
  • “Standard Zoom Lens 18-55mm”
  • “Camera Bag – Padded and Waterproof”
  • “Extra Battery for Model X”
• How it Works: A budding photographer can choose the basic camera and lens and then add accessories like a bag or extra battery as needed.
• Benefits: Encourages upselling of accessories, simplifies the purchase process for beginners, and increases the average order value.  

3. Clothing Boutiques:

• Scenario: A clothing boutique wants to showcase complete outfits.
• Grouped Product Title: “Boho Chic Summer Outfit”
• Individual Products (Child Products):
  • “Floral Print Maxi Dress”
  • “Woven Leather Belt”
  • “Suede Ankle Boots”
  • “Wide-Brimmed Straw Hat”
• How it Works: Customers can see how the different pieces work together and easily add the entire outfit or individual items to their cart.
• Benefits: Increases sales by suggesting complete looks, improves visual merchandising, and inspires customers with style ideas.

4. Art and Craft Supply Stores:

• Scenario: An online art supply store sells painting materials.  
• Grouped Product Title: “Oil Painting Essentials Set”
• Individual Products (Child Products):
  • “Set of Oil Paints (12 tubes)”
  • “Canvas Panel – 16×20 inches”
  • “Set of Artist Brushes (5 brushes)”
  • “Palette Knife Set”
  • “Linseed Oil – 100ml”
• How it Works: A beginner oil painter can easily purchase all the necessary supplies in one place, while more experienced artists can replenish individual items as needed.
• Benefits: Simplifies shopping for beginners, caters to different skill levels and increases the likelihood of selling multiple items.

5. Food and Beverage Businesses:

• Scenario: A specialty coffee roaster sells coffee beans and brewing equipment.
• Grouped Product Title: “Ultimate Home Brewing Kit”
• Individual Products (Child Products):
  • “Freshly Roasted Coffee Beans – 1lb (Your Choice of Roast)”
  • “French Press Coffee Maker”
  • “Coffee Grinder – Burr Grinder”
  • “Coffee Scoop”
• How it Works: Coffee enthusiasts can choose their preferred roast of beans and add the necessary equipment for brewing at home.
• Benefits: Encourages the purchase of complementary products, enhances the customer experience for coffee lovers, and allows for customization of the kit.

6. Bookstores:

• Scenario: An online bookstore sells a series of books or related works by an author.
• Grouped Product Title: “The Complete Sherlock Holmes Collection”
• Individual Products (Child Products):
  • “A Study in Scarlet”
  • “The Sign of Four”
  • “The Hound of the Baskervilles”
  • “The Adventures of Sherlock Holmes”
  • And so on…
• How it Works: Readers can easily purchase individual books they are missing from their collection or buy the entire set.
• Benefits: Improves navigation for series or collections, increases sales of multiple books, and caters to both new and existing fans.

These examples demonstrate the versatility of grouped products across various industries. By offering flexibility and showcasing related items, businesses can significantly enhance the customer experience and boost sales.

Wrap up

So, there you have it! This is how to add grouped products in WooCommerce.

Creating grouped products in WooCommerce is a pretty straightforward process. Just to quickly recap: you first create your individual products (the “childs”), then create the grouped product (the “parent”), and finally link them all together in the “Linked Products” tab. Easy peasy!

Using grouped products can seriously level up your WooCommerce store. We highly recommend giving grouped products a try in your own store. They’re a simple yet effective way to improve your sales and customer satisfaction.

Have you used grouped products before? We’d love to hear about your experiences! Or, if you have any questions, feel free to drop them in the comments below. We’re here to help!