How to Display YouTube Shorts on a WooCommerce Product Page

Let’s be honest, attention spans these days are shorter than a goldfish’s memory. That’s why short-form video is exploding, and YouTube Shorts are leading the charge.

We’re talking a whopping 70 billion views a day – that’s a lot of cat videos and dance trends (and hopefully, soon, your awesome product demos!). With 2 billion monthly users, it’s clear people love ’em.

And guess what?

They engage more on YouTube Shorts (5.91%) than on TikTok or Facebook Reels. So, if you’re selling stuff online with WooCommerce, ignoring this goldmine is like leaving money on the table.

This guide will show you exactly how to get those eyeballs on your products by embedding YouTube Shorts onto your product pages. Without further ado, let’s jump right into learning how to display YouTube shorts on a WooCommerce product page.

How to Display YouTube Shorts on a WooCommerce Product Page?

There are multiple ways you can add YouTube shorts to product pages in WooCommerce, ranging from simple copy-pasting to using dedicated plugins. In the following sections, we will explore different methods to display YouTube Shorts on WooCommerce product pages.

How to Display YouTube Shorts on a WooCommerce Product Page Using the Default WordPress Embed Functionality

This is the quickest and easiest method, perfect for those who want a simple solution without installing extra plugins.

• Finding the Embed Code:
  1. Go to the YouTube Short you want to embed.
  2. Click the “Share” button.

3. You will see many channel icons where you can directly share and display short videos. To embed YouTube video or the Short, simply click the Copy button.

• Pasting the Embed Code:
  1. In your WooCommerce product editor, go to the “Product description” section.
  2. Switch to the “Text” or “Code” view (not “Visual”).

3. Paste the link where you want the Short to appear.

4. Switch back to the “Visual” view to preview the video.

5. You can also click the Preview Changes button to preview it from the front end.

Limitations:

While simple, this method offers limited customisation. You can’t easily control the video’s size, responsiveness, or add extra features. It will generally adapt to the product page width, but more precise control requires other methods.

How to embed YouTube Shorts in WooCommerce Using a Plugin?

For more control and advanced features, a video integration WooCommerce plugin is the way to go. These plugins streamline video management and offer a variety of benefits.

For this article, we will install a free WooCommerce plugin for videos and demonstrate how to display YouTube shorts on a WooCommerce product page. Let us walk you through the steps.

Step 1: Install The Product Video Display Plugin

We will use the product image and video gallery plugin from WooGallery. This plugin allows you to include YouTube videos inside your product image gallery.

Find the plugin in the repository and install & activate it.

It will redirect you to the settings page.

Step 2: Configuring Video Settings

You can find product video-related settings under the Product Video Gallery.

Here’s a quick overview of the settings offered by the WooGallery plugin for adding WooCommerce video tutorials to product pages:

• Video Play Mode: Options to enable AutoPlay and Loop for seamless viewing.
• Self-Hosted Video Controls: Customize playback controls for videos hosted on your site.
• Video Icon Customization: Adjust the icon color and hover color to match your store’s theme.
• YouTube Video Options: Control playback, show or hide related videos, and set the initial volume level.
• Gallery Placement: Decide where the video appears within your product gallery slider.

It also has a dedicated tab for video settings called Shop Page Video. Here are the key settings:

• Video Display Options: Show featured videos with AutoPlay to engage customers and speed up decisions.
• Video Play Mode: Choose between Click or Mouseover to start videos.
• Video Icon Customization: Adjust style, size, position, and colors, including hover effects.
• Video Background: Set a custom background color for your video.
• Playback Features: Enable AutoPlay, Loop, and Preloader for a seamless viewing experience.
• Mobile Playback: Customize how videos play on mobile devices.
• Aspect Ratio: Match the featured image or set a custom ratio for video display.

The plugin has a Pro version, which offers advanced features and more control over your product videos.

Step 3: Adding YouTube Shorts on WooCommerce Product Page

Let us now walk you through the tutorial for embedding YouTube Shorts in WooCommerce using the plugin. Go to any product page editing window.

You can embed the Short video in your featured image or attach it to the gallery. Click on the “Add images to product gallery” option.

Select an image and scroll down to the WooGallery Video (YouTube) section. Paste your video URL in the Video Link box.

The image will act as the thumbnail in the product gallery along with the Play button in the middle. Go to the front end to test the result.

Click the Play button to play the video. A video player window will pop up as per out current settings.

You can also automate the video play and inline video display through the plugin settings.

Best Practices for Showcasing YouTube Shorts

Now that you know how to embed your Shorts, let’s talk about how to make them effective. Simply slapping any old video onto your product page won’t cut it.

Here are some key best practices to maximise the impact of your short-form video content:

Keep it Concise

Attention spans are short, especially online. While YouTube Shorts allows videos up to 60 seconds, aim for shorter, punchier videos.

Ideally, target between 15-30 seconds to keep viewers engaged. Get straight to the point and showcase the most important information quickly.

High-Quality Production

Nobody wants to watch a blurry, poorly lit video with muffled audio. Invest in decent lighting, a stable camera (or even just your smartphone held steady), and clear audio.

Good visuals and sound are crucial for creating a professional impression and keeping viewers hooked. Even simple editing to clean up the video can make a huge difference.

Focus on Product Value

Don’t just show the product; demonstrate its value. Highlight its key features, benefits, and how it solves a problem for your customers.

Use visuals to showcase the product in action, demonstrating its functionality and unique selling points. Think about what questions customers commonly ask and address them in your Short.

Use Engaging Thumbnails

Thumbnails are the first thing people see. A boring or irrelevant thumbnail will cause people to scroll right past.

Create eye-catching thumbnails that accurately represent the video’s content and pique viewers’ curiosity. Use bright colors, clear text overlays (if necessary), and close-up shots of the product. 

YouTube allows you to select a frame from the video as a thumbnail, but consider creating a custom thumbnail for even better results.

Mobile Optimization

A huge portion of online shopping happens on mobile devices. Ensure your embedded Shorts are responsive and display correctly on all screen sizes. This is especially important if you’re using the default embed method, which may not always handle responsiveness perfectly. Using a dedicated WooCommerce video plugin is usually the best way to ensure mobile optimisation.

Call to Action

Don’t leave viewers hanging after they’ve watched your Short. Include a clear call to action (CTA) within the product description near the embedded video. Encourage viewers to:

• “Learn More” (link to a more detailed product page or blog post)
• “Add to Cart/ Shop Now”
• “Visit our website”
• “Check out other products”

A strong CTA guides viewers towards the next step in the purchasing process.

By following these best practices, you can create YouTube Shorts that not only grab attention but also drive conversions and boost your WooCommerce sales.

Best Plugins for Adding YouTube Shorts in WooCommerce Product Pages

Here’s our pick of the best plugins for short-form video marketing on WooCommerce product pages.

Product Gallery Slider, Product Video WooCommerce – WooGallery

WooGallery’s product video gallery plugin is a comprehensive solution to transform your WooCommerce product display into an engaging visual experience. Whether you want to showcase multiple images per variation, embed videos, or add advanced zoom and lightbox functionality, this plugin has you covered.

With WooGallery, you can captivate your customers and boost sales by offering them a seamless and interactive way to explore your products.

From stunning product gallery sliders to advanced video and image display features, WooGallery ensures your store stands out.

Key Features

• Embed videos from YouTube, Vimeo, or self-hosted sources.
• Transform default product galleries into engaging sliders.
• Add unlimited images for each product variation.
• Offer detailed product views with customisable zoom styles.
• Open full-size images/videos in an interactive lightbox.
• Replace featured product images with videos on Shop or Archive pages.
• Choose from eight unique gallery layouts.
• Reorder gallery images with a drag-and-drop interface.
• Customize thumbnail dimensions, hover effects, and inactive styles.
• Adjust video placement within sliders seamlessly.
• Ensure crisp, high-quality visuals with retina-ready support.

Really Simple Featured Video By JetixWP Plugins

Adding YouTube Shorts to your WooCommerce product pages is easier with the Really Simple Featured Video plugin. It allows you to showcase videos as featured content on your products with minimal setup.

Whether it is embedding YouTube Shorts or self-hosted videos, this plugin integrates smoothly with WooCommerce and other post types.

With an easy-to-use settings panel and intuitive interface, it offers everything needed to manage featured videos effectively. You can embed videos directly or upload them to your site which makes it an ideal choice for improving product presentation and customer engagement.

Key Features

• Embed YouTube Shorts, Vimeo, and Dailymotion videos as featured content
• Shortcodes for displaying videos anywhere on your site
• Support for WooCommerce single product pages and shop archives
• Compatibility with Astra Pro WooCommerce gallery layouts
• Integration with Elementor Pro product and archive widgets
• Options for autoplay and mute controls
• Priority support and video aspect ratio customisation in the premium version

Add Featured Videos in Product Gallery for WooCommerce by FmeAddons

Showcasing YouTube Shorts on your WooCommerce product page becomes easy with the Add Featured Videos in Product Gallery plugin. This tool lets you enhance your product galleries by adding videos that offer a more engaging and interactive experience for your customers.

Whether you want to upload your own videos or embed them from popular platforms like YouTube, Vimeo, and Dailymotion, this plugin provides seamless integration. You can include multiple videos alongside product images in the gallery, making your product pages visually appealing and informative.

The plugin also allows you to display videos on shop or listing pages. Its customization options, such as thumbnails and video playback settings, make it an excellent choice for creating a professional video gallery.

Key Features

• Add YouTube, Vimeo, and Dailymotion videos to product galleries.
• Upload or embed videos in formats like MP4, AVI, and MOV.
• Display separate videos for product variations.
• Replace the featured image with a video.
• Play videos in popups using a lightbox feature.
• Showcase featured videos on shop and listing pages.
• Customize video thumbnails in the gallery.
• Compatible with Elementor, Divi, and other popular builders.
• Works with leading WooCommerce themes like Storefront and Flatsome.
• Fully responsive and optimised for mobile devices.

Why Use YouTube Shorts on WooCommerce Product Pages?

Integrating YouTube Shorts into your WooCommerce product pages offers a powerful way to enhance the customer experience and drive sales. Here’s why:

Increased Engagement

In today’s fast-paced digital world, short, dynamic videos like YouTube Shorts are incredibly effective at capturing attention. They offer a much more engaging experience compared to static product images.

Instead of simply looking at a picture, potential customers can see your product in motion, which naturally draws them in and keeps them interested. This increased engagement is crucial for grabbing attention in a crowded online marketplace.

By using YouTube Shorts on WooCommerce product pages, you can transform passive browsers into active viewers.  

Improved Product Demonstrations

One of the biggest advantages of using YouTube Shorts is the ability to provide compelling product demonstrations. Showcasing products in action through these short videos allows customers to understand their features and benefits more easily.

A static image can only convey so much. A YouTube Short, on the other hand, can demonstrate how a product works, its size and scale, and even how to use it. This improved product demonstration leads to a better understanding of the product, reducing uncertainty and encouraging purchase decisions.

If you have complex or innovative products, you can utilize YouTube Shorts to visually explain them. This can help increase user engagement by providing a quick, engaging, and easily digestible way for customers to understand the product features and benefits. 

Boosted Conversions

Ultimately, the goal of any online store is to drive sales. Effective product demonstrations, made possible by embedding YouTube Shorts, directly contribute to boosted conversions.

When customers have a clear understanding of a product’s value and how it works, they are much more likely to make a purchase.

By using YouTube Shorts on WooCommerce product pages, you can provide the information customers need to make informed decisions, leading to higher purchase rates and increased revenue.  

Enhanced User Experience

Providing diverse content formats is key to creating a richer browsing experience for your customers. By incorporating YouTube Shorts, you offer an alternative to traditional text and images, catering to different learning styles and preferences. Some customers prefer to watch a short video rather than read a lengthy description.

Offering this option enhances user experience, which makes your store more accessible and enjoyable for a wider audience. This enhanced user experience can also lead to increased time spent on your product pages, further increasing engagement.

SEO Benefits (Indirect)

While embedding YouTube Shorts doesn’t directly impact search engine rankings in the same way that keyword optimization does, the increased engagement they generate can have a positive, indirect influence on SEO.

When users spend more time on your product pages (due to engaging video content), it sends positive signals to search engines about the relevance and quality of your content.

This can indirectly contribute to improved search rankings over time. In addition, sharing your WooCommerce product pages with embedded YouTube Shorts on social media platforms can further boost visibility and drive traffic to your store.

Wrap up

So, there you have it! We’ve covered everything you need to know about how to display YouTube Shorts on a WooCommerce product page.

Remember, using YouTube Shorts is one of the best ways to showcase your products. These dynamic videos let you demonstrate features, highlight benefits, and create a more engaging shopping experience.

We looked at two ways to embed them: the simple embed code method and using a WooCommerce video plugin for more control.

Additionally, you can also try adding custom codes to your theme file to embed these videos in your product pages. The best way to showcase YouTube Shorts on WooCommerce depends on your needs and skills.

Start using video to enhance your product pages today! Experiment, optimise your thumbnails, and track your results. You’ll likely see a positive impact.