About WebAppick

We make WooCommerce quietly powerful for 100,000+ stores.

WebAppick has spent 11 years building product feed, invoicing, and discount plugins that store owners actually open a support ticket to say thank you for. No bloat, no dashboards nobody asked for — just plugins that do one job well.

Every plugin we ship starts as a fix for something our own support team got tired of explaining. That's still the whole method.

11yrs

Shipping WooCommerce plugins

100k+

Active stores worldwide

8M+

Plugin downloads

130+

Countries served

[01]Our story

Started with one plugin.Still obsessed with the same problem.

WebAppick began in 2014 with a simple frustration: WooCommerce store owners were exporting product data by hand into Google Shopping and Facebook feeds, one spreadsheet at a time. CTX Feed was built to fix exactly that.

It's been the same instinct ever since — watch how store owners actually work, then build the plugin that removes the tedious part. Challan came from watching stores hand-write invoices. Disco came from watching them fight with coupon codes. Same method, different Tuesday.

Founded in 2014

Product feeds, invoicing & discounts

< 24 hr support replies

Our story — upload a photo to replace the diagram

[02]What we stand for

Four things we don'tcompromise on

01

Support that solves it

A support ticket is a promise. We answer with the fix, not a canned macro pointing at a doc you already read.

02

Built for real stores

Every feature ships because a store owner asked for it and needed it in production — not because it looked good on a roadmap slide.

03

Boringly reliable

Plugins that survive a WooCommerce core update, a theme change, and a Black Friday traffic spike without drama.

04

Honest pricing

One plugin, one price, no surprise upsells buried three clicks into a pricing page.

[03]How we got here

Eleven years,one plugin at a time

2014

WebAppick founded

Started with a single idea: make WooCommerce product feeds effortless instead of a weekly spreadsheet chore.

2016

CTX Feed goes full-time

What began as a side plugin became WebAppick's first full-time product, released officially on WordPress.org.

2019

Challan launches

Built to automate WooCommerce invoicing and packing slips after watching too many stores generate them by hand.

2021

CTX Feed passes 50,000 installs

Product feed automation became the plugin's core reputation among WooCommerce store owners worldwide.

2023

Disco launches

Rule-based, automatic discounts for WooCommerce — no coupon codes required.

Today

50+ people, three plugins, 130+ countries

Same small-team feel, still answering our own support tickets.

[04]Life at WebAppick

A small team,used to shipping

We're a 50-person team working with WooCommerce store owners on every continent. Most of us started as users of our own plugins before we started building them.

  • Spread across time zones, so support doesn't run on banker's hours
  • Direct line to the people who actually build the plugin
  • No support ticket closed without a human reply

4.8 / 5

Average rating across CTX Feed, Challan, and Disco from store owners who actually installed them.

Support replied in under an hour and actually fixed our feed instead of sending us a doc link.

WooCommerce store owner · verified review