In Google Shopping Ads, keywords are not applied directly as they are in traditional Search campaigns. Instead, product visibility is improved by optimizing elements within the Google Merchant Center feed, including product titles, descriptions, and attributes. While direct keyword targeting is unavailable, advertisers can utilize negative keywords to prevent ads from appearing for irrelevant search […]

Selling on Google Shopping is mostly free. All you need is a Google Merchant Center account and a product feed. Once set up, your products can show up across Google’s surfaces, including Search, the Shopping tab, Images, YouTube, Maps, Google Lens, and Gemini at no cost. Free Listings Paid Advertising If you want a wider […]