Google Shopping often displays the wrong currency when your device or Google account has incorrect location settings. VPNs, proxies, or browser language preferences can also override your actual region and trigger a different currency.’ To resolve this, update your device’s location settings, adjust your Google account’s region and language, and disable any active VPN or […]

Fixing missing shipping information in Google Shopping Ads starts with checking two main areas: your product data feed and your Google Merchant Center shipping settings.  In most cases, the issue occurs because essential shipping attributes—such as country, service, cost, or dimensions—are missing or mismatched between the feed and the Merchant Center.  By updating your product […]

In the world of online advertising through Google Ads, two of the most commonly discussed formats are Search Ads and Shopping Ads. Understanding how they differ and when to use each is crucial for maximizing the effectiveness of your PPC budgets, especially if you operate in e-commerce or digital services. This article will dig into […]

In Google Shopping Ads, keywords are not applied directly as they are in traditional Search campaigns. Instead, product visibility is improved by optimizing elements within the Google Merchant Center feed, including product titles, descriptions, and attributes. While direct keyword targeting is unavailable, advertisers can utilize negative keywords to prevent ads from appearing for irrelevant search […]

Selling on Google Shopping is mostly free. All you need is a Google Merchant Center account and a product feed. Once set up, your products can show up across Google’s surfaces, including Search, the Shopping tab, Images, YouTube, Maps, Google Lens, and Gemini at no cost. Free Listings Paid Advertising If you want a wider […]