How to Generate Multi Currency Product Feed Using Currency Switcher Plugin in WooCommerce

Jerrod Huxley is from the UK and was looking to buy some products you offer in your WooCommerce store. Finally, he landed on one of your product pages and added some products to the cart.

However, when he was about to checkout and completed the purchase, he started wondering what would be the actual cost of the products. This is because your WooCommerce store displays all the items in USD, and Jerrod will use a card in GBP.

So, he’s wondering what will be the conversion rate, and if he will be charged extra fees for conversion rates on his card statement. He’s thinking, if he’s going to be charged extra, then he’ll not buy from you.

This is true for most customers with a different local currency than USD.

In fact, 76% of consumers look for sites that price all products in their home currency before making an international purchase. And 19% of consumers in the United States, Canada, and the United Kingdom say they have abandoned an online purchase due to a lack of payment options.

Therefore, enabling your WooCommerce store to accept payments in multiple currencies is crucial for the growth of your business. It also makes your customer’s user experience in your store seamless and helps in international market expansions.

Now, listing your product prices in multiple currencies seems like a daunting task, right? Fortunately, as we all know, WooCommerce has a bountiful number of plugins for just about anything to make your life easier as a store owner.

The eCommerce giant didn’t fall behind in terms of supporting multicurrency switcher extensions either. In this article, we will talk about WooCommerce currency switcher and how to generate multi currency product feeds using CTX Feed Pugin.

Let’s start.

What is WooCommerce Currency Switcher?

A currency switcher is a tool that allows users to change the currency in which prices are displayed, and transactions are processed. These tools are commonly used in online stores or eCommerce platforms to enable customers from different countries to view prices and make purchases in their local currency.

Currency switchers work by using real-time exchange rates to convert the prices of products, taxes, and shipping costs into the selected currency. This makes it easier for customers to understand the prices of products and to make purchase decisions without needing to calculate exchange rates manually.

Currency switchers can be implemented in different ways, including as plugins for eCommerce platforms like WooCommerce or Shopify. Also, as standalone tools for websites or as built-in features of payment processors like PayPal or Stripe.

By default, WooCommerce only supports a single currency for each store. However, with a WooCommerce currency switcher plugin, you can offer your customers the ability to view and purchase products in various currencies.

This makes it easier for customers from different parts of the world to shop in the store. They can view prices in their local currency and avoid confusion or uncertainty about exchange rates.

When a customer selects a different currency using the currency switcher, the plugin automatically converts all product prices, taxes, and shipping costs into the new currency based on real-time exchange rates. This ensures that the customer sees an accurate price for the products they are interested in and can complete their purchase in their preferred currency.

Several plugins and extensions are available for WooCommerce stores that can enable you to display your product prices in multiple currencies. Even some plugins can automate this process by detecting the user’s location and displaying the appropriate currency without changing any settings manually.

Why should you use a currency switcher for your WooCommerce Store?

Using a WooCommerce multi-currency switcher can provide several benefits for both you as the store owner and your customers:

Reach a global audience

Using a WooCommerce currency switcher, you can reach a global audience and cater to customers from different countries and regions. This can be especially important if you sell products that have a broad appeal, as customers are more likely to purchase from a store that offers prices in their local currency.

By providing a currency switcher, you can eliminate any uncertainty that customers may have about the cost of your products and make it easier for them to make purchasing decisions. This can help you expand your customer base, increase sales, and grow your business.

Enhance user experience

The user experience is a crucial factor in determining whether customers will purchase from your store or not. Using a currency switcher can improve the user experience by making it more convenient and personalized.

When customers are able to view prices in their local currency, they can quickly understand the cost of products and compare them to similar products on other websites.

Customers are more likely to return to a store that provides a positive shopping experience. Therefore, using a WooCommerce currency switcher can lead to increased customer satisfaction and loyalty. 

Additionally, by offering a currency switcher, you can show customers that you value their needs and preferences. As a result, this can help build a positive reputation for your brand.

Reduce cart abandonment

Cart abandonment is a common problem for eCommerce stores. Studies show up to 70% of online shopping carts are abandoned before a purchase is completed.

One of the reasons for cart abandonment is the inability to view or pay in the customer’s preferred currency.

By using a WooCommerce currency switcher, you can reduce the risk of cart abandonment and improve conversion rates. When customers are able to view prices and pay in their local currency, they are more likely to complete their purchase and avoid the frustration of having to calculate exchange rates manually.

This can help you increase your revenue and make your store more profitable.

Avoid currency conversion fees

Customers who purchase products in a foreign currency may incur additional fees from their bank or credit card company. These fees can be a major deterrent for customers, as they can significantly increase the cost of a purchase.

Using a WooCommerce currency switcher can help customers avoid these fees and make purchasing from your store more affordable.

By displaying prices in the customer’s local currency, customers can see exactly how much they will be charged without any additional fees. This can help you build trust and confidence with your customers, as they are more likely to trust a store that is transparent about the cost of its products.

Increase transparency:

Transparency is key to building trust with customers, and a currency switcher for WooCommerce can help you achieve this. When customers are able to view prices in multiple currencies, they can quickly understand the true cost of a product and compare it to similar products on other websites.

By providing this information, you can build trust and establish a positive reputation for your brand. Additionally, a currency switcher can help you avoid any confusion or misunderstandings that may arise from using multiple currencies.

Showing product prices in the customer’s preferred currency eliminates any misunderstandings about the price and the likelihood of a complaint or review.

This can help you build a loyal customer base and increase your sales over time.

Keep up with global markets

Global markets are constantly changing, and by using a currency switcher for your WooCommerce store, you can stay competitive and adjust prices in real-time to reflect changes in exchange rates. This can help you maintain your pricing strategy and avoid losing sales to competitors who may be more agile in their pricing strategies.

Additionally, by offering prices in multiple currencies, you can gain a competitive advantage in regions where your competitors may not be offering this option. By staying up-to-date with global markets, you can make informed pricing decisions and optimize your sales for maximum revenue and profit.

Make tax calculations easier

In some countries, taxes are calculated based on the local currency, which can make tax calculations more complicated. By using a currency switcher, you can ensure that taxes are accurately calculated in the customer’s preferred currency.

As a result, you can avoid any confusion or misunderstandings that may arise from using multiple currencies and make tax calculations more straightforward.

Additionally, by providing accurate tax calculations, you can build trust with your customers and avoid any negative reviews or complaints arising from inaccurate or confusing tax calculations. By simplifying tax calculations, you can improve the customer experience and increase customer satisfaction, leading to repeat business and positive reviews.

Customize currency display

With a currency switcher, you can customize how currencies are displayed on your website. This can include custom symbols, formatting, and decimal places, which can help you create a more personalized shopping experience for your customers.

Additionally, by customizing the display of currencies, you can create a cohesive look and feel for your store, which can help you build brand awareness and recognition. By providing a unique and customized shopping experience, you can stand out from your competitors and establish a strong brand identity.

Improve analytics and reporting

A currency switcher can provide valuable insights into your sales and customer behavior. By tracking currency conversions and sales in different currencies, you can gain a better understanding of which regions are driving the most revenue for your store.

This can help you make informed decisions about pricing, marketing, and expansion. Additionally, by tracking currency conversions, you can identify any discrepancies or errors in your pricing strategy.

This can help you optimize your pricing for maximum revenue and profit. Using data and analytics to inform your business decisions can create a more efficient and profitable store.

Offer a more inclusive shopping experience

By using a currency switcher, you can offer a more inclusive shopping experience for customers from around the world. When customers are able to view prices in their local currency, they feel more connected to your store and are more likely to make a purchase.

By doing so, you can gain access to a wider range of potential buyers and enter previously untapped markets. Additionally, offering prices in multiple currencies can help you cater to a diverse range of customers, including those who may not be comfortable using a foreign currency.

This can help you build a reputation as a customer-focused and inclusive brand, which can lead to repeat business and positive reviews.

By offering a more inclusive shopping experience, you can also tap into new markets and revenue streams. For example, if you are based in the United States and primarily sell to customers in the US, you may be missing out on potential customers in other regions.

By offering prices in multiple currencies, you can make it easier for customers from other regions to purchase from your store. This can help you expand your customer base and increase your sales.

Additionally, by catering to a diverse range of customers, you can build a more resilient business that is less vulnerable to economic downturns or changes in customer behavior.

Overall, a currency switcher can help you create a more efficient, transparent, and customer-focused WooCommerce store.

By offering prices in multiple currencies, you can improve the customer experience, and increase trust and transparency. Also, stay competitive in global markets, simplify tax calculations, customize currency display, and gain valuable insights into your sales and customer behavior.

Best WooCommerce currency switcher plugin

Before listing and writing about the below WooCommerce currency switcher plugins, we personally tested them in our demo store. We wanted to ensure that we recommend the absolute bests to you.

So, here are the best WooCommerce currency switcher plugins, both free and premium.

WPML – WooCommerce Multilingual & Multicurrency with WPML

The undisputed king when it comes to setting up a multilingual website. WPML, short for WordPress Multilingual, is a powerful translation and localization plugin for WordPress that allows you to create multilingual websites with ease.

With WPML, you can translate your website content into multiple languages and manage all your translations from one central location. Additionally, WPML offers a free currency switcher for the WooCommerce plugin. This plugin will allow you to show prices and accept payments in multiple different currencies.

With WPML’s currency switcher, you can set up different currencies for different languages and display prices in the customer’s chosen currency.

To enable multi-currency switching in WPML, you first need to enable the WooCommerce currency switcher feature.

This can be done from the WooCommerce → WooCommerce Multilingual & Multicurrency page in the WordPress admin area. Here, you can select the currencies you want to support, set the default currency, and customize the currency display format.

The currency switcher will automatically detect the customer’s location and display prices in their local currency. Customers can also switch between currencies using the currency switcher widget or shortcode.

This is one of the best WooCommerce currency converter plugins, as it supports automatic exchange rates. It offers you several resources from where you can connect to a currency aggregator and display accurate converted rates in real-time.

You can use the free plugin without the premium WPML plugin. However, you will want to grab both plugins to enjoy the best features. Overall, with WPML, you can easily create multilingual and multi-currency websites and offer a more personalized and inclusive experience to your customers.

Aelia Currency Switcher for WooCommerce

You can show prices and accept payments in different currencies on your WooCommerce store with the help of the robust Aelia Currency Switcher plugin.

With Aelia Currency Switcher, you can provide your customers with a more personalized shopping experience by displaying prices in their local currency. It can also increase your global reach by enabling international customers to shop in your store.

One of the key features of Aelia Currency Switcher is its ease of use. The plugin includes a user-friendly interface that makes it easy to set up and manage multiple currencies.

You can add, remove or update currencies from the settings page. You can also display currencies based on your customer’s location using geolocation settings.

Another powerful feature of Aelia Currency Switcher is its compatibility with popular payment gateways.

The plugin supports over 100 payment gateways, including PayPal, Stripe, and Authorize.Net, and can automatically convert prices to the selected currency during checkout. This means that customers can pay in their local currency without worrying about currency conversion fees or other complications.

Aelia Currency Switcher also includes advanced features for managing currency rates and conversions. You can set custom exchange rates for each currency or use the plugin’s automatic rate updates feature to update rates daily or hourly automatically.

You first need to set up your currencies and exchange rates to enable multi-currency switching in Aelia Currency Switcher. Once your currencies are set up, the currency switcher will be available on all your pages, including the cart and checkout pages.

The WooCommerce currency switcher will automatically detect the customer’s location and display prices in their local currency. Customers can also switch between currencies using the currency switcher widget or shortcode.

FOX – Currency Switcher Professional for WooCommerce

FOX – Currency Switcher Professional for WooCommerce is a powerful plugin designed to help WooCommerce users provide a seamless currency-switching experience for their customers. With this plugin, customers can easily switch between different currencies and view prices in their preferred currency.

The plugin is easy to install and configure, and it comes with a range of features that make it an ideal choice for anyone who wants to offer a currency-switching option on their WooCommerce store.

The plugin automatically detects the customer’s location and displays prices in their local currency. This helps create a personalized customer experience and can improve the overall shopping experience.

This WooCommerce currency switch plugin supports over 160 currencies, including Bitcoin and other cryptocurrencies. This means that customers can view prices in their preferred currency, regardless of where they are located.

This WooCommerce currency switcher plugin allows you to customize the currency symbols for each currency, giving you complete control over how prices are displayed on your site.

The plugin can also automatically switch to the appropriate currency based on the customer’s location. As a result, customers can shop in the currency of their choice without switching currencies themselves.

The plugin also includes a price rounding feature, which allows you to round prices to the nearest whole number or decimal point. For the sake of customer convenience, this ensures that prices are always presented in a clear and consistent format.

Overall, FOX – Currency Switcher Professional for WooCommerce is an excellent choice for anyone who wants to offer a currency-switching option on their WooCommerce store.

CURCY – Multi Currency for WooCommerce

CURCY – Multi-Currency for WooCommerce is a highly useful plugin for WooCommerce store owners. It enables customers to switch between different currencies, making viewing product prices in their preferred currency easier.

The plugin also helps store owners accept payments in multiple currencies. The exchange rate can be set up manually or automatically.

With this plugin, you can automatically detect a customer’s country code based on their IP address and display the respective currency set for their country. You can also choose between using WooCommerce or an external service for Geo API.

Additionally, the plugin allows you to display the approximate price in the customer’s native currency and set the exchange rate manually. Also, manage the exchange fee, set custom currency symbols, and even hide currencies that you do not want to show on the front end.

The premium version of the plugin offers even more features, including unlimited currencies and the ability to use sessions instead of cookies to save the selected currency. It also includes features such as forcing a specific currency at checkout, displaying multiple currencies, creating price rules to adjust final prices, selecting payment methods for each currency, and supporting multilingualism.

CURCY also allows you to quickly add fixed prices for every currency by importing them from a CSV file, changing the currency based on the customer’s billing/shipping country, and receiving notifications whenever the exchange rate updates. With the premium version, you also get 6 or 12 months of premium support from VillaTheme’s developers.

Overall, CURCY – Multi-Currency for WooCommerce is a robust and flexible plugin that makes it easier for your customers to shop on your WooCommerce store. It also gives you greater control over how you accept payments in different currencies, improving the overall shopping experience for your customers.

How to set up a WooCommerce currency switcher?

We will check out two plugins in this section. We will show you how to install and set up currency switching. The first one is WooCommerce Multilingual & Multicurrency with WPML.

To begin, log in to your WordPress admin panel and jump to Plugins>>Add new. Type in the name and install & activate the plugin.

We are only installing the WooCommerce currency switcher of WPML, not the multilingual premium one. If you have already purchased the WPML premium plugin before, then you can also install that along with this one to enjoy advanced features.

To enable the currency switcher, go to WooCommerce → WooCommerce Multilingual & Multicurrency and enable multicurrency mode. You can also enable currency display according to geolocation through a free MaxMind license key.

To add a new currency, click the add currency button and select your currency from the dropdown. This WooCommerce currency switcher will automatically display the current exchange rate. You can also modify that from there.

Additionally, you can also set for which countries this currency will be available.

Click save to add the currency.

From the Automatic Exchange Rates settings, you can enable automatic exchange rate updates. You can get a free API key from one of the sources and enable auto-updates at a frequency of your choice – daily, hourly, etc.

In addition to those settings, you can also customize the design of the currency switcher for the front end.

Here’s how it looks on a product page.

Installing and setting up FOX – Currency Switcher Professional for WooCommerce

Go back to the plugins page and again click on Add New to install this plugin. Activate once you install it.

Go to WooCommerce>>Settings>>Currency to find this plugin’s WooCommerce currency switcher settings. Unfortunately, you can only add any two currencies in the free version.

From the Options tab, you can select the currency aggregator.

You can also add custom currency symbols and a bunch of other useful options in the free version. In addition to currencies, you can set geolocation so that your customers don’t have to manually change the currency to their local one.

You can also extensively design the widget to meet your requirements.

Here’s how it may look in the front end.

Now, let’s discuss how you can create multi-currency product feed files using one of these plugins. Before we can talk about that, you need to know what a product feed is in the first place.

What is a WooCommerce product feed?

A product feed is a file that contains information about your WooCommerce products. It is similar to a product catalog and contains all your product attributes and product information, such as title, description, price, availability, etc.

You can use a WooCommerce product feed file to list and promote your Woo products on multiple platforms. For example, you can list your products in giant marketplaces such as Amazon, eBay, Etsy, Target, etc.

You can also list your products on the price comparison engines such as Google Shopping, PriceSpy, PriceGrabber, etc. As a result, you can directly compete with your rivals and reach millions of potential customers through these channels.

You will also need a product feed file to run paid ads on shopping engines such as Google Shopping, Bing smart shopping, Snapchat ads, etc.

In addition to the above, you will need product feed files to list and promote your products on social media as well.

Benefits of WooCommerce product feed

WooCommerce product feeds are an essential tool for online merchants who want to reach a wider audience and increase their sales. Here are some of the benefits of using WooCommerce product feeds:

Increased visibility

Product feeds can be used to list your products on various marketplaces, shopping comparison sites, and other platforms. By doing so, you can increase your products’ visibility and reach more potential customers.

Better targeting

With product feeds, you can target specific audiences based on demographics, interests, and behaviors. This allows you to reach the right people with the right products, increasing the chances of conversion.

Cost-effective

Compared to traditional advertising methods, product feeds are relatively inexpensive. You can list your products on multiple platforms without having to spend a lot of money on advertising.

Improved SEO

Product feeds can also improve your website’s search engine optimization (SEO). By listing your products on various platforms and linking back to your website, you can improve your website’s visibility on search engines like Google.

Real-time updates

WooCommerce product feeds can be set up to automatically update in real-time, ensuring that your product information is always up-to-date and accurate.

Increased sales

Ultimately, the use of WooCommerce product feeds can lead to increased sales and revenue for your business. By reaching a wider audience and improving your targeting, you can attract more customers and increase your conversion rates.

Why do you need to create a multi-currency product feed?

Creating a Multi-Currency Product Feed can be necessary if you want to expand your eCommerce business globally and offer your products to customers in different countries who use different currencies. Here are some reasons why you may need to create a Multi-Currency Product Feed:

Attracting global customers

Offering your products in different currencies can attract customers from all over the world who may be interested in your products but may not be able to purchase them if the prices are only displayed in one currency.

Improving customer experience

By displaying prices in local currencies, you can improve the customer experience by providing them with more familiar pricing information. This can help customers better understand the value of your products and make purchasing decisions more confidently.

Reducing cart abandonment

Displaying prices in the customer’s local currency can also help reduce cart abandonment rates as customers will be able to see the final price they will pay without having to calculate the exchange rate manually.

Increasing sales

By offering products in local currencies, you can increase the likelihood of customers making a purchase as they will be able to see the price in a currency that is familiar to them, leading to increased trust in your business.

Adapting to different markets

Offering your products in local currencies can help you adapt to different markets and increase your competitiveness in those markets. By doing so, you can improve your chances of success in those markets and increase your overall sales revenue.

How to create a multi-currency product feed using the currency switcher plugin

We have already learned about WooCommerce currency switcher plugins and showed how you could install and set them up for your WooCommerce store. Now we need to create a multi-currency product feed file that you can upload to a channel supporting currencies other than USD.

Different channels require a different set of attributes to correctly display your products on their website. It will be difficult for you to learn all the different necessary attributes from different channels and create feed files following their guidelines.

If you have, for example, let’s say, hundreds of products, then it will be very difficult to create, edit and update feed files for multiple channels. A product feed plugin such as the CTX Feed can save you from this hassle.

CTX Feed – WooCommerce product feed plugin

We can safely say with confidence that CTX Feed is the best WooCommerce product feed plugin out there. This freemium plugin can make your product feed file creation a breeze.

You can create product files for 130+ channels with little to no effort. The plugin already knows what attributes different channels require.

So, the developers have integrated all the necessary attributes inside channel templates. All you have to do is, select the channel template, and the plugin will do the rest.

CTX Feed will automatically populate all the necessary attributes immediately and collect all your WooCommerce product data. Once you click the generate button, the plugin will create the product feed file for that channel containing all your product data.

CTX Feed also has automatic update features. For any changes you make in your WooCommerce store, the plugin will automatically fetch those changes and update all your product feed files.

Thus you can display accurate information across all your channels. In addition, this advanced plugin supports all the popular multilingual and WooCommerce currency switcher plugins.

Price

The plugin has a very popular free version available in the WordPress repository. The paid version comes in different plans.

Yearly cost –

Single Site – $119.00

Five Site – $199.00

Ten Site – $229.00

In addition, you can purchase a lifetime license for the premium version. Contact the company directly to obtain a quote.

How to create a multi-currency product feed using CTX Feed

We will use the FOX – Currency Switcher Professional for the WooCommerce plugin and CTX Feed for this demonstration. In previous sections, we saw how to install and set up the WooCommerce currency switcher plugin.

We have set two currencies – USD and Euro. Now, let’s install CTX Feed.

Once you install and activate the plugin, click on Make Feed from the menu.

As you have installed a WooCommerce currency switcher, CTX Feed will display a currency-switching option in the feed generation window. You will find all the available currencies there.

Let’s say you want to list your products on the PriceSpy Finland comparison site. The Finland site displays product prices in Euro.

So, go ahead and select the PriceSpy template from the Template dropdown. And then, from the Currency dropdown, select Euro.

CTX Feed will populate all the attributes and collect all your product information according to those attributes. Click on Update and Generate Feed to generate your product feed.

You can find the product feed file on the Manage Feeds page.

If you click on View, you will see that the plugin has listed all your product prices in Euro.

Frequently Asked Questions (FAQs)

Wrap up

With a WooCommerce currency switcher plugin, you can display prices and products in various currencies. It will make it easier for customers to purchase from your store. These plugins also allow you to set up automatic exchange rates or manually input them to ensure accurate pricing.

Implementing a multi-currency product feed can help you expand your business globally and increase sales. With the right tools and strategies, you can provide a seamless shopping experience for customers, no matter where they are located.

Let us know in the comments if you have suggestions or questions.