In our previous article, we discussed how to write product title properly for Ecommerce? In this article, we will describe how to write product description properly for Ecommerce?
For most of the ecommerce entrepreneurs, writing a good product description often seems a big challenge because many of them can’t attract their customers by their product description. And that’s why many of them become disappointed and move here & there for getting tips on how a product description should be written. Actually there is no rule of writing product description, but of course you can follow some conventions according to the customer experience. For your comfort we are giving you 3 writing tips that can help you getting more conversion rate.
1 # Don’t Write Too Much
You should remember there are millions of websites like yours and your customers will try to make compare by reading as short as they can from top 3-5 websites. So if you write too much the possibility of having bounce rate will rise and as a result the chance of losing your customer also rises. A good product description shouldn’t be more than 200 words and the main specification should be used within first 100 – 150 words. If you are using a wordpress based website and woocommerce as your shopping module then you’ll get two portions for product description. They are short product description and long product description. So if you want to add elaborate product description put it into the long description and put 200 words description into the short description.
2 # Don’t Exaggerate Your Description
Write exactly what your product possesses and don’t start flattering because customers are not fool. They know the rates, common specifications and the most important thing is they have the option of checking same products to other websites. So if you write exaggeratedly you’ll lose customers trust and nobody will recommend you to their network. Even your visitor may convey negative feedback about you to their circle after reading flattered comment. To avoid excessive word manipulation start your description directly from basic specification instead of describing its history, comparison etc. because customers don’t need the history of your product.
3 # Follow a Common Convention
Suppose you are selling fitness equipment from your website. Now you are going to write product description for a treadmill. Now you must have different models of treadmill and your competitors also have same model of treadmills into their store. Now to produce a good fit product description initially make a note of important buying factors. For treadmill for example: motor power, incline, running floor, calorie meter etc. So include these points for every models of treadmill and post it your site. Now people will find you by your product name or any of your buying factors and they’ll also feel comfortable while reading product description as they are clearly defined and described.
So these are 3 hot tips for writing a kickass product description. But don’t forget to make a good balance among the words of your product description, title and tags so that they can also gain search engine trust. Then your site will really boost and you can be a real successful web merchant.