Best Google Analytics (GA4) Plugins for WooCommerce (2026)

The fastest way to connect WooCommerce to Google Analytics 4 without writing code is a dedicated plugin: MonsterInsights, Site Kit by Google, Analytify, or GA Google Analytics by Jeff Starr. Each connects your GA4 property, installs the tracking code correctly, and (for three of the four) brings WooCommerce reporting like revenue, conversion rate, and top products directly into your WordPress dashboard.

Below is what each plugin does well, what it costs, and which one fits your store.

Why GA4 Is the Only Option Now

Universal Analytics stopped collecting data on July 1, 2023, and its historical reports were removed by July 2024. GA4 is the only version of Google Analytics running today, and it tracks WooCommerce differently than the old version did: instead of just counting pageviews, it records specific events, add-to-cart, checkout started, purchase completed, refund issued, and it can follow the same shopper across devices, from a phone browse to a desktop checkout.

For a WooCommerce store, that gives you three things worth tracking:

• Enhanced ecommerce data: revenue, conversion rate, average order value, and top-selling products, broken down by traffic source.
• User journeys: the exact path from landing page to product page to checkout, so you can see where shoppers drop off.
• Remarketing audiences: segments like “viewed a product three times but didn’t buy,” which you can build directly from GA4 event data and use for ad targeting.

Setting this up manually means creating GA4 events, configuring enhanced ecommerce, and often touching Google Tag Manager. A plugin does this with a setup wizard instead.

How to Choose Best Google Analytics (GA4) Plugins for your Store

GA4 support has to be native. Universal Analytics is gone, so this isn’t a differentiator anymore, but confirm the plugin was actually built for GA4’s event model rather than retrofitted.

Decide if you want a dashboard or just tracking code. MonsterInsights, Site Kit, and Analytify all pull reports into WordPress. GA Google Analytics by Jeff Starr does not; it installs the tracking snippet and nothing else, which is the right call if you’re comfortable reading GA4’s own interface.

Check what’s free versus what needs a paid add-on. WooCommerce-specific eCommerce reporting is a paid feature on MonsterInsights and Analytify. Site Kit’s GA4 data is free but less WooCommerce-specific.

Match automation to your technical comfort. If you don’t want to touch Google Tag Manager at all, prioritize one-click eCommerce tracking (MonsterInsights, Site Kit) over a lighter plugin that still expects some manual event configuration.

MonsterInsights

MonsterInsights is the most widely used Google Analytics plugin for WordPress, with over 3 million active installs. It connects WooCommerce to GA4 in a few clicks and shows revenue, conversion rate, average order value, and top products directly in the WordPress dashboard.

Its Funnel Report breaks down how many visitors view a product, add it to cart, and complete checkout, filterable by channel. A newer feature, Charlie Chat, lets you ask questions about your store in plain English and get a direct answer with a suggested next step, instead of digging through GA4’s own reports.

Key Features

• eCommerce reports: revenue, conversion rate, average order value, top products, and refunds.
• Funnel Report: view-to-cart-to-purchase breakdown by channel.
• Charlie Chat: plain-English answers to store performance questions.
• Real-time analytics: live visitor activity in the WordPress dashboard.
• GDPR-ready tracking: built-in anonymization and consent handling.
• One-click GA4 setup: no code or developer required.

Pricing starts with a free version for basic tracking. eCommerce tracking, funnels, and Charlie Chat require MonsterInsights Pro. Check the official pricing page before buying, since plans and rates change.

Site Kit by Google

Site Kit is Google’s own plugin, and it’s completely free with no paid tier. It connects Search Console, Analytics, AdSense, Tag Manager, and PageSpeed Insights in one dashboard, so you see search queries, GA4 behavior data, and PageSpeed scores without leaving WordPress.

Because Google builds and maintains it directly, the data stays accurate as GA4 changes. It’s a strong no-cost option for general reporting, though its WooCommerce-specific detail is thinner than MonsterInsights or Analytify’s dedicated eCommerce reports, and some site owners on shared hosting have reported it adding dashboard load time from multiple concurrent API calls.

Key Features

• Unified dashboard: Search Console, Analytics, AdSense, PageSpeed Insights, and Tag Manager together.
• Search Console insights: impressions, clicks, and top queries per page.
• GA4 behavior data: session duration, bounce rate, and goal completions.
• Post-level metrics: performance stats for individual pages and posts.
• Granular permissions: control which WordPress roles see which Google service data.
• Completely free: no premium tier.

Analytify

Analytify simplifies GA4 into plain WordPress reports: visitor counts, pageviews, new versus returning users, top pages, and geographic data, viewable at both the site and individual post level.

The free version covers real-time reporting and basic SEO insight. WooCommerce eCommerce tracking (product clicks, add-to-cart, revenue, average order value) is a Pro add-on, along with automated email reports and front-end shortcodes for sharing stats with clients.

Key Features

• Page-level analytics: bounce rate and time on page per post, visible in wp-admin.
• Real-time reporting: live visitor activity without leaving WordPress.
• Enhanced eCommerce tracking (Pro): product clicks, add-to-cart, revenue, and average order value.
• Automated email reports (Pro): scheduled summaries sent to you or clients.
• Frontend shortcodes: embed stats on any page for clients or logged-in users.

GA Google Analytics by Jeff Starr

If you don’t want a reporting dashboard inside WordPress and just need GA4’s tracking code installed correctly, this is the lightest option. Paste your GA4 Measurement ID, switch the tracking method to GA4, and it’s done, with minimal performance overhead.

It supports enhanced link attribution, IP anonymization, and display advertising features. Its Pro upgrade adds visitor opt-out controls, multiple tracking IDs, and conditional disabling by role or post type.

Key Features

• GA4-only focus: connects exclusively to GA4, with minimal overhead.
• Enhanced link attribution: tracks button and link clicks automatically.
• IP anonymization: obscures visitor IPs for GDPR-friendlier tracking.
• Custom code snippets: add extra JavaScript or HTML through settings.
• Admin-user controls: disable tracking for logged-in admins.

Frequently Asked Questions

Key Takeaways

• Universal Analytics no longer collects data; GA4 is the only analytics option for WooCommerce stores in 2026.
• MonsterInsights, Site Kit, and Analytify bring GA4 reports into the WordPress dashboard; GA Google Analytics by Jeff Starr only installs the tracking code, with no reporting layer.
• WooCommerce-specific eCommerce reporting (revenue, conversion rate, funnels) is free in Site Kit but a paid add-on in MonsterInsights and Analytify.
• Match the plugin to how much you want to see inside WordPress versus inside Google Analytics itself.
• Pricing and feature tiers change; check each plugin’s official pricing page before purchasing.