Search Engine Optimization can make or break a website. But it is of critical importance for e-commerce sites. The majority of SEO articles or conferences have always focused on keywords and links. In addition, the majority of the spotlight has been on the content and social media in recent times. The link-based SEO and content rely on crawlers to find assets and web pages on their own. Many companies can have a competitive advantage by having structured content through the feed.
Due to the fact that content depends on product feed, the marketing department needs to develop and focus more on feed content. This can be done in a similar way as it is done until now using SEO. Check out the WooCommerce Product Feed Pro. This is one plugin which makes your product feed effective.
Normalize Product variants
The merchants use all kinds of adjectives to describe their products like sea-foam, tangerine, azure etc. Sure, these sounds amazing when you print in your catalog, but many aren’t looking for an azure dress on Google. Start using primary color names for your products. Such names, like azure, should not appear on the titles.
Remove extra information from the titles
When people search for products, they do not use product ID, SKU or ISBN code. If you have used such information in the product titles it hurts your ranking. In addition, you would end up paying more for the same spot and it would not be helping either. Hence, always use such information in other columns where it is needed.
Categorize your products
This rule applies especially to the most popular ones. Categorization has an impact and is of critical importance for search engines. It’s understandable that categorizing might become a heavy task. But if done, it would really help you in the long run. The products will show exactly where they need to be.
Positive reviews help
Getting positive reviews plays an important role in organic search engine optimization in a few ways. So, one cannot go wrong with the reviews. Good reviews have a huge importance in Google Product optimization. The higher your rating, the higher you will rank in the search engines.
Use Long tail keywords
The long tail keywords are highly targeted keywords which contain more than 3 words. The consumers who search using long tail keywords know exactly what they are looking for. So, the likelihood of making a purchase increases. Make good use of the long tail keywords to really target the right customers.
Make website navigation easy
The website should be crisp and easy to use. The website’s architecture helps in having a huge impact on higher rankings and providing the customer with the best possible experience. The products should be available in categories mentioned and easy to find.
Improving your e-commerce website’s performance is an ongoing process. Test your site as frequently as possible for errors, keywords, and competitors. One should also monitor the changes in Google’s algorithms and make the necessary changes to optimize your site and increase your rankings.