How to Create a Snapchat Product Feed & Catalog

To create a Snapchat product feed from WooCommerce, install the CTX Feed plugin, select the Snapchat template, fill in the country, file type, and delimiter, then generate the feed. The whole process takes a few minutes and doesn’t require any coding.

This guide walks through that process step by step, then shows how to turn the finished feed into a live Snapchat catalog.

What is a Snapchat product feed?

A Snapchat product feed (sometimes called a Snapchat data feed or “snap feed”) is a structured file containing your store’s product information, formatted the way Snapchat’s Ads Manager expects it. It typically comes as a CSV, TSV, TXT, or XML file, and Snapchat allows up to 10 million products in a single feed. Instead of typing product details into Snapchat manually, the feed keeps your catalog synced with whatever changes in your store.

3 ways to create a Snapchat catalog

Snapchat gives you three paths into a product catalog, and which one makes sense depends mostly on how many products you’re listing.

• Add products manually. Download Snapchat’s CSV template and fill it in by hand. Snapchat caps manual CSV uploads at 500MB and recommends this only for catalogs under 50 products.
• Connect an ecommerce platform. This option currently pulls products directly from Shopify. If you run a Shopify store, this is the fastest route and you can skip the feed step entirely. It does not support WooCommerce.
• Use a product data feed. Upload a feed file generated by a plugin, which is the practical option for WooCommerce stores and for any catalog with more than 50 products.

For WooCommerce stores specifically, the product feed route is the only one of the three that actually works, since the direct platform connection is Shopify-only. That’s what the rest of this guide covers.

How to create a Snapchat product feed using CTX Feed

CTX Feed is a WooCommerce plugin built for this exact job: turning your store’s product data into a feed formatted for whichever channel you’re targeting, Snapchat included.

Step 1: Install the CTX Feed plugin

From your WordPress dashboard, go to Plugins > Add New and search for “CTX Feed.” Click Install Now, then Activate. Once it’s active, a CTX Feed menu appears in your admin sidebar.

The free version covers everything in this tutorial. CTX Feed Pro adds filtering (removing out-of-stock, backordered, or incomplete products from the feed), attribute mapping, category mapping, and dynamic attributes, and comes with a 30-day money-back guarantee at the time of writing. Worth checking the current pricing page before upgrading, since plans and terms can change.

Step 2: Create the product data feed

Go to CTX Feed > Make Feed, or click New Feed from the CTX Feed page. The Content Settings tab asks for a handful of fields before you can generate anything:

• Country: usually pulled automatically from your WooCommerce store settings, though you can change it here.
• Template: select “Snapchat” from the dropdown.
• File name: any unique name, especially important if you’re managing feeds for multiple channels.
• File type: choose from XML, CSV, TSV, or TXT. Snapchat does not accept XLS.
• Delimiter: comma is the default and the safest choice.
• Include variations: relevant if you sell variable products.
• Enclosure: double inverted commas work well for a Snapchat feed.

Once the content settings are filled in, switch to the Feed Configuration tab. Selecting the Snapchat template auto-populates the required Snapchat attributes, and you can add, remove, or reorder any of them here. When everything looks right, click Update and Generate Feed. The feed is now live.

Step 3: Manage your Snapchat product feed

Go to CTX Feed > Manage Feed to see every feed you’ve created across all channels. From here you can set an auto-update interval so the feed refreshes on a schedule, grab the feed URL you’ll need for Snapchat, and regenerate, view, download, or delete any feed individually or in bulk.

How to create a Snapchat catalog using your product feed

With the feed generated, the next step is turning it into an actual catalog Snapchat can advertise from. You’ll need a Snapchat business account and an ad account first, both set up at ads.snapchat.com.

1. Log into Snapchat Ads Manager, open the Create Ads menu, and click Catalogs.
2. Click Create a catalog, then choose your business type: ecommerce, hotel, or flight.
3. Name the catalog and select Use Product Feeds as the data source.
4. Paste your feed URL, found under CTX Feed > Manage Feed, into the Feed URL field.
5. Add a username and password only if your feed URL is password-protected. Otherwise, leave those blank.
6. Choose an upload schedule: hourly or daily.
7. Attaching a Snap Pixel here is optional and separate from the feed itself. It’s used for tracking conversions and building retargeting audiences, and installing it on a WooCommerce store is its own setup step.
8. Click Create Catalog.

That’s it. The catalog stays in sync with your feed based on the schedule you picked in step 6.

Required and optional Snapchat product feed attributes

CTX Feed’s Snapchat template already includes the fields Snapchat requires, but it helps to know what each one does and which additional fields are worth adding.

Required attributes:

Attribute	Description
id	Unique product identifier
title	Product name
description	Product description
link	URL to the product page
image_link	URL to the product image
availability	In stock, out of stock, preorder, or discontinued
price	Product price
brand, gtin, or mpn	Brand name or a product identifier such as UPC, EAN, JAN, ISBN, or manufacturer part number

Optional attributes worth including:

Attribute	Description
age_group	Kid, adult, toddler, newborn
color	Product color
material	Main fabric or material
pattern	Product pattern
condition	New, refurbished, used
gender	Male, female, unisex
item_group_id	Groups variants of the same product
google_product_category	Category per Google’s product taxonomy
product_type	Your own category label
size, size_system, size_type	Sizing details and the sizing standard used
additional_image_link	Extra product image URLs
sale_price, sale_price_effective_date	Sale pricing and the date range it applies
address, availability_radius	Location-based availability for local inventory

None of these are strictly required, but the more complete your attributes, the better Snapchat can match your products to the right audience.

Frequently Asked Questions

Key takeaways

• A Snapchat product feed is a CSV, TSV, TXT, or XML file listing your product data in the format Snapchat’s Ads Manager reads.
• WooCommerce stores need a feed generator plugin. Snapchat’s direct ecommerce connection only pulls from Shopify.
• CTX Feed’s free version handles feed creation for Snapchat in three steps: install, configure, generate.
• The feed URL from CTX Feed plugs directly into Snapchat’s catalog creation flow under “Use Product Feeds.”
• Required attributes include id, title, description, link, image_link, availability, price, and a brand or GTIN/MPN identifier.
• The Snap Pixel and the product feed are separate setups. One builds the catalog, the other tracks conversions.