15 Free and Pro Google Analytics WordPress Plugins (2026)

TL;DR

• For Integrated Dashboards: MonsterInsights, Analytify, ExactMetrics, and Site Kit by Google are the premier choices to view analytics directly within your WordPress administration panel.
• For Minimalist Code Injection: GA Google Analytics and Analytics Cat safely add your Google Analytics 4 (GA4) tracking scripts without bloating your backend with dashboard charts.
• For E-Commerce Tracking: Conversios.io, MonsterInsights, Analytify, and ExactMetrics provide automated, code-free hooks to monitor WooCommerce revenue, sales funnels, and cart activity.
• The Core Benefit: A dedicated analytics plugin bridges your WordPress site with Google Analytic

Google Analytics gives you valuable data about your website traffic, popular pages, visitor sources, user behavior, and conversions.

But if you use WordPress, checking all those reports from a separate Google Analytics account may not always be convenient. A Google Analytics WordPress plugin can make the process easier by adding tracking code, showing reports inside your WordPress dashboard, or helping you track specific actions like downloads, form submissions, outbound clicks, and WooCommerce sales.

In this article, we’ll look at 15 free and pro Google Analytics plugins for WordPress, along with their key features, pricing type, and best use cases.

Quick Comparison of Free & Pro Google Analytics WordPress Plugins

Here’s a quick comparison of the plugins covered in this list. Use it to shortlist the tools that match your website type and reporting needs.

Plugin	Best For	Free Version	Pro Version	Main Strength
MonsterInsights	Advanced WordPress analytics	Yes	Yes	Dashboard reports and ecommerce tracking
Analytify	Clean analytics reports	Yes	Yes	Easy-to-read WordPress reports
Lara’s Google Analytics	Basic dashboard widgets	Yes	Yes	Simple traffic reports
ExactMetrics	Advanced tracking	Yes	Yes	Events, forms, downloads, ecommerce
Site Kit by Google	Official Google reports	Yes	No	Analytics, Search Console, AdSense, PageSpeed
10WebAnalytics	Reports and ad data	Yes	Yes	Google Ads and AdSense integration
WP Google Analytics Events	Event tracking	Yes	Yes	Click, scroll, video, and CTA tracking
ShareThis Dashboard	Free visitor reports	Yes	No	Basic engagement reports
Independent Analytics	Google Analytics alternative	Yes	Yes	WordPress-native analytics
GA Google Analytics	Lightweight GA tracking	Yes	Yes	Tracking code placement
Conversios.io	WooCommerce analytics	Yes	Yes	Ecommerce and product tracking
Analytics Cat	Simple tracking setup	Yes	No	Lightweight tracking code setup
Google Analytics and GTM	GA/GTM setup	Yes	No	Analytics and Tag Manager ID setup
WP Statistics	WordPress stats alternative	Yes	Yes	Visitor stats inside WordPress
Matomo Analytics	Privacy-focused analytics	Yes	Yes	Analytics with more data control

This table gives you a quick view. Now let’s look at each plugin in more detail.

1. MonsterInsights: The Top WordPress Google Analytics Plugin

MonsterInsights is the most popular WordPress Google Analytics plugin (3+ million active installs). It lets non-technical users track traffic, user behavior, and revenue directly inside the WordPress dashboard without writing code or customizing tracking scripts.

Core Data & Specs

• Compatibility: Integrates with Google Analytics 4 (GA4) and Universal Analytics.
• Integrations: Works with WooCommerce, MemberPress, Easy Digital Downloads, and Google Ads.
• Compliance: GDPR compliant (via top WordPress privacy plugins).
• Price: Free version available; Pro versions start at $99.50/year.

Key Capabilities

• Audience Reports: Tracks visitor country, gender, age, device, referral links, and search keywords.
• Behavior Metrics: Monitors pageviews, bounce rate, average session duration, and live site speed.
• Event Tracking: Automates tracking for file downloads, CTA clicks, and form submissions/conversions.
• E-commerce & Custom Dimensions: Tracks transactions, conversion rates, and Average Order Value (AOV). Breaks down traffic by specific authors, categories, and tags.

Price of MonsterInsights plugin

MonsterInsights offers both free and pro versions. You can download the free version from the WordPress plugin directory or buy the pro version from their website at a price starting from  $99.5/year.

2. Analytify: Simple Google Analytics Integration for WordPress

Analytify is a user-friendly freemium Google Analytics plugin (60K+ active installs) featuring an effortless, one-click authentication setup. It excels at displaying page-level and post-level metrics directly inside the WordPress dashboard, making it ideal for non-technical users looking to avoid manual tracking code errors.

Core Data & Specs

• Compatibility: Automatically injects the Google Analytics tracking code into your WordPress site.
• Integrations: Connects with WooCommerce, Easy Digital Downloads (EDD), and Google UTM parameters.
• Special Support: Offers native Google Accelerated Mobile Pages (AMP) functionality.
• Price: Free basic version available on WordPress.org; Pro packages start at $59/year.

Key Capabilities

• Dashboard Reports: View standard Google Analytics metrics and real-time visitor stats straight from the WordPress admin area or via frontend statistics widgets.
• Enhanced E-commerce: Tracks product views, product clicks, unique purchases, and average order value (AOV) inside the dashboard.
• Cart Abandonment Metrics: Tracks when users add products to their carts or abandon them mid-checkout to help optimize the buyer journey.
• Granular Reporting: Generates performance reports for specific posts, pages, and custom post types. Includes shortcodes for inserting data into custom templates.
• Automated Delivery: Sends automated email notification reports regarding general site statistics directly to your inbox.

3. Lara’s Google Analytics: Full-Width Dashboard Widget

Lara’s Google Analytics is a highly-rated freemium plugin (4.8 stars) designed to insert the Google Analytics tracking code and embed a sleek, full-width metrics dashboard directly into your WordPress admin panel. It focuses on beautiful, wide-screen data graphs and visual simplicity rather than complex e-commerce features.

Core Data & Specs

• Compatibility: Automatically inserts Google Analytics 4 (GA4) tracking code across all pages.
• Network Support: Fully compatible with WordPress Multisite and Multi-Network setups.
• User Control: Includes permissions management to control which user roles can view or modify the widget data.
• Price: Free basic version on WordPress.org; Pro version starts at an ultra-affordable $10.49/year.

Key Capabilities

• Visually Focused Dashboard: Displays high-density, full-width graphs tracking standard traffic metrics like pageview percentages, bounce rates, and average engagement times.
• Granular Audience Identity: Breaks down user technical environments including operating system versions, screen resolutions, browser types, and localized language preferences.
• Traffic & Keyword Origins: Extracts inbound traffic sources, referral URLs, and organic keyword rankings using Google Search Console data.
• Live Operations: Monitors real-time active user metrics and allows filtering across custom date ranges.

4. ExactMetrics: Advanced Tracking Without Code

ExactMetrics (formerly GADWP, now owned by Awesome Motive) is a beginner-friendly analytics plugin with over 1 million active installs. It focuses on automated event tracking—like user scroll depth and file downloads—and serves it inside a streamlined WordPress dashboard.

Core Data & Specs

• Compatibility: Full integration with Google Analytics 4 (GA4) and Google Accelerated Mobile Pages (AMP).
• Ownership Context: Shares a parent company with MonsterInsights, offering a similar premium framework but optimized for standalone event tracking.
• Price: Free basic version (ExactMetrics Lite); Premium plans start at $99.50/year.

Key Capabilities

• Automated Event Tracking: Out-of-the-box tracking for scroll depth, affiliate link clicks, external outbound links, and file downloads.
• Real-Time Traffic Monitoring: Displays live visitor counts, active page metrics, and instant traffic source data.
• E-commerce & Form Insights: Features specialized e-commerce addons to monitor sales performance and Form addons to track form views and completion rates.
• Site Health Analytics: Built-in 404 error tracking and site speed reporting to identify broken links and slow pages instantly.

5. Site Kit by Google: All-in-One Official Dashboard

Site Kit is Google’s official, open-source WordPress plugin. It acts as a centralized data hub, pulling authoritative real-time metrics from Google’s core web creator products directly into your WordPress dashboard. It is completely free with zero premium upsells, making it ideal for standard site deployment without code editing.

Core Data & Specs

• Developer: Google
• Cost: 100% Free / Open-Source
• Infrastructure: Pulls data straight from native Google APIs. Advanced users can pipeline this unified data from Google Analytics into BigQuery for deeper cloud data processing.
• Integrations: Connects directly with Search Console, Google Analytics 4 (GA4), AdSense, PageSpeed Insights, Tag Manager, Ads, and Reader Revenue Manager.

Key Capabilities

• Unified Google Ecosystem: Connects and configures multiple Google tools simultaneously with a single secure Google Account authentication.
• Search Performance (Search Console): Tracks impressions, visibility on search engine result pages (SERPs), click-through rates (CTR), and the specific organic keywords driving traffic.
• User Engagement (Analytics): Explores visitor navigation behaviors and tracks predefined user goals/conversions.
• Monetization Tracking (AdSense): Displays live earnings and ad performance reports within the WordPress interface.
• Core Web Vitals (PageSpeed Insights): Monitors real-world desktop and mobile loading speeds, visual layout stability, and provides optimization tips.
• Publisher Tools: Manages subscriptions and paywalls via Reader Revenue Manager and lets visitors log into your site securely using the Sign in with Google feature.

The Trade-off: While Site Kit provides unmatched, direct authority across all Google services in one place, it lacks the specialized, deep WordPress-centric event tracking (such as automatic form submissions or e-commerce cart abandonment) found in dedicated analytics plugins.

6. 10WebAnalytics

6. 10WebAnalytics: Multi-Plugin Bundle Integration

10WebAnalytics (by 10Web) is a clean, straightforward freemium plugin designed to display essential traffic metrics within the WordPress admin area. Unlike standalone analytics options, its premium version is delivered as part of an extensive, agency-style software bundle rather than an isolated subscription.

Core Data & Specs

• Ad Networks: Features dedicated data integration for both Google Adsense and Google Ads.
• Data Portability: Supports localized manual scheduling and manual file exports via CSV format.
• Price: Free base plugin on WordPress.org; Premium features require purchasing a 10Web bundle starting at $85 per 6 months (includes 15+ premium plugins and 30+ extensions).

Key Capabilities

• Goal Coordination: Allows users to create, view, and track conversion goals without leaving the WordPress dashboard.
• E-commerce Audits: Provides baseline transactional tracking for digital storefront sales and client conversions.
• Campaign & Code Customization: Supports UTM parameter tracking for marketing campaigns and custom script inclusion to filter or exclude specific traffic by user role, IP address, or region.
• Automated Notification Logs: Distributes scheduled email performance updates directly to site administrators.

7. WP Google Analytics Events: Specialized Point-and-Click Interaction Tracking

WP Google Analytics Events is a niche, code-free plugin built specifically for micro-interaction tracking. Unlike full-suite dashboard plugins, it doesn’t display general traffic statistics inside WordPress; instead, it injects target elements into Google Analytics to track user navigation and precise on-page events.

Core Data & Specs

• Core Focus: Granular, behavior-driven micro-conversions (not an all-purpose analytics dashboard).
• Integrations: Built-in compatibility with Google Tag Manager, YouTube API, and Vimeo.
• Pricing: Free version on WordPress.org (basic click/scroll tracking); Pro packages start at $79/year.

Key Capabilities

• Element Interaction Tracking: Triggers a unique Google Analytics event when users click call-to-action (CTA) buttons, touch banner ads, or interact with specific HTML elements.
• Rich Media Analytics: Tracks interaction metrics for self-hosted audio and video files, as well as embedded streaming media (YouTube and Vimeo).
• On-Page Navigation Metrics: Captures user scroll depth down a page, allowing publishers to analyze exactly what percentage of visitors read an article to the end.
• Advanced Event Enrichment: Uses dynamic data placeholders to pass additional, contextual user metadata directly into event attributes without writing custom JavaScript code.
• Form & Goal Optimization: Monitors contact form submission counts and feeds micro-conversion data into Google Analytics to set event-driven performance goals.

8. ShareThis Dashboard for Google Analytics: 100% Free Core Reporting

ShareThis Dashboard for Google Analytics is a completely free, mobile-optimized dashboard plugin that monitors traffic trends within WordPress without any premium-locked features. It focuses on essential audience overview metrics with zero recurring subscription fees.

Core Data & Specs

• Compatibility: Google Analytics setup via a quick, under-10-minute installation window.
• Compliance: Fully GDPR compliant out of the box.
• Pricing: 100% Free (No premium upgrades or monthly pricing tiers).

Key Capabilities

• Traffic Summaries: Displays high-level data on absolute pageviews, unique user counts, bounce rates, and pages per session.
• Performance Ranking: Populates standalone lists mapping out the top 5 traffic acquisition channels and the top 10 most-viewed content pages.
• Audience Data: Isolates underlying demographic trends, showing basic age brackets and gender metrics.
• Data Cleansing: Features a toggle switch to exclude tracking for specific internal user permissions (e.g., Admins, Editors) to ensure traffic data reflects real outside visitors.

9. Independent Analytics: Zero-Configuration Local Tracking

Independent Analytics is a private, lightweight alternative to Google Analytics that runs entirely on your local WordPress server. Because it avoids outside platforms, it loads faster, skips third-party cookies, and requires absolutely no third-party account connections or tracking code injections.

Core Data & Specs

• Infrastructure: Runs natively in the WordPress database (no data is shared with external tracking servers).
• Performance Impact: Optimized to create virtually zero impact on front-end loading speeds.
• Compliance: Built-in GDPR compliance by default.
• Pricing: Free base version; Premium tier (adds campaign URL tracking) starts at $39.60/year.

Key Capabilities

• Local Workspace UI: Displays an integrated visual dashboard that lists high-performing posts, structural pages, and geographic locations down to specific cities.
• Custom Sorting: Built-in data filtering allows publishers to group traffic by author, publication date, or page category natively.
• Referral Breakdown: Charts exactly which inbound external channels, links, or search spaces are sending the most audience volume.

10. GA Google Analytics: Lightweight Script Inserter

GA Google Analytics is a highly rated, ultra-lightweight utility plugin designed solely to inject tracking code onto your website. It does not display charts or dashboards inside WordPress; instead, it focuses on fast, clean, and flexible tracking deployment to protect site performance.

Core Data & Specs

• Compatibility: Native support for Google Analytics 4 (GA4) via the Global Site Tag tracking method.
• Performance: Minimalist footprint that prevents dashboard bloat and slow script rendering.
• Pricing: Free basic version; Pro tier starts at $10/year (one site) with lifetime options from $15.

Key Capabilities

• Flexible Placement: Instantly adds your tracking script to the header, footer, or custom locations across all standard pages.
• Custom Injections: Allows developers to insert custom markup, variables, or unique event tracking scripts alongside the primary tag.
• Targeted Exclusions: Gives administrators the power to disable script tracking for specific user roles, custom post IDs, search result feeds, or post archive collections.
• Live Configuration: Features a tracking code live preview panel inside the plugin backend settings.

11. Conversios.io: E-Commerce & Google Shopping Automator

Conversios.io (formerly Enhanced eCommerce Google Analytics plugin for WooCommerce) is a specialized tool engineered to sync digital storefront metrics with Google Services. It automates end-to-end e-commerce event logging and links inventory directly with Google Shopping pipelines.

Core Data & Specs

• Target Platform: Designed explicitly for active WooCommerce digital stores.
• E-Commerce Target Engine: Google Analytics E-commerce tracking API and dynamic remarketing scripts.
• Pricing: Free basic version on WordPress.org; Premium tiers start at $39/month.

Key Capabilities

• Funnel Analysis: Delivers dedicated performance funnels tracking explicit shopping, product detail views, checkout steps, and absolute sales totals.
• On-Page Interactions: Automatically logs item impressions, active click paths, and add-to-cart milestones on category pages, homepages, and product blocks.
• Marketing Sync: Features a backend product-sync dashboard to push store inventory directly to Google Merchant Center for Google Shopping campaigns.
• Guest Insights: Retains tracking fidelity even across anonymous guest checkouts while adjusting currency presentation matching local targets.

12. Analytics Cat: Fast 2-Minute Script Integration

Analytics Cat is an uncomplicated script integration plugin that adds your Google Analytics tracking tag to your WordPress site in less than two minutes. It avoids the heavy data overhead of visual reporting dashboards to keep backend page-load execution incredibly fast.

Core Data & Specs

• Core Focus: Clean, swift deployment of the primary tracking script with zero additional platform features.
• Localization: Fully translation-ready codebase.
• Pricing: 100% Free with no premium upcharges.

Key Capabilities

• Tag Injection: Automates insertion of Google Analytics / Universal Analytics tracking codes across your digital domain.
• Data Purification: Allows administrators to hide or disable tracking tags for logged-in internal users to protect analytical data from artificial inflation.

13. Google Analytics and Google Tag Manager: Dual-Container Inserter

Google Analytics and Google Tag Manager are technical script deployment tool that allows non-technical site administrators to safely add analytics tracking containers without opening raw theme source files or editing PHP code.

Core Data & Specs

• Core Focus: Multi-container tag integration (Google Analytics vs. Google Tag Manager).
• Privacy Controls: Includes legacy manual IP anonymization features.
• Pricing: 100% Free inside the WordPress.org repository.

Key Capabilities

• Container Versatility: Accepts either a standard Google Analytics Measurement ID or a primary Google Tag Manager (GTM) Container ID based on your tracking structure.
• Traffic Filtering: Excludes specified logged-in user levels or internal platform administrators from triggering live analytic hits.

14. WP Statistics: Server-Side Privacy Analytics

WP Statistics is an independent, server-side data tracking plugin that eliminates the need for Google Analytics. It monitors and compiles your audience activity metrics locally, presenting clean data reports on your dashboard without transmitting user privacy profiles to external servers.

Core Data & Specs

• Infrastructure: Standalone server-side analytics system (no Google or external accounts required).
• Compliance: Fully compliant with regional GDPR mandates.
• Pricing: Free core plugin; Pro extension for real-time advanced tracking starts at $19/single-site.

Key Capabilities

• Local Data Extraction: Records and displays immediate real-time data covering visitor IP addresses, browser types, search engine origins, operating systems, and city-level geodata.
• Content Segmentation: Ranks performance metrics, generating top-10 lists pinpointing your most active pages, authors, content categories, tags, and inbound referral links.
• Data Mobility: Supports system admin backups and developer portability via structured manual exports in CSV, XML, and TSV formats.

15. Matomo Analytics: Private Open-Source Alternative

Matomo Analytics is a self-hosted, open-source alternative to Google Analytics that builds a comprehensive enterprise-grade intelligence dashboard inside WordPress. It gives site owners complete ownership of their data while providing advanced conversion optimization features like heatmaps and A/B testing.

Core Data & Specs

• Infrastructure: Self-hosted architecture ensuring absolute ownership over collected user logs.
• Compliance: Built-in tools for rigorous GDPR management and user opt-out control.
• Pricing: Free to download and deploy via the WordPress repository.

Key Capabilities

• Advanced Behavior Recording: Captures precise page interactions including dynamic user scroll heatmaps, real-time cursor tracking, and session playbacks.
• Conversion Tools: Includes native split testing (A/B testing features) and form tracking modules directly inside the WordPress backend dashboard.
• Search Context: Replicates core Google Analytics frameworks, displaying localized geo-tracking reports, referral sources, and organic keyword tracking matrices.

FAQs About Google Analytics WordPress Plugins

Core Takeaways

• Plugin Purpose: Analytics plugins either act as a simple tracking-code inserter, compile visual data dashboards inside WordPress, or automate custom event logging.
• MonsterInsights & ExactMetrics: Best suited for high-volume sites, deep e-commerce funnels, and automated event tracking (downloads, forms, scrolls).
• Analytify: Best for simple, page-level and post-level performance reports delivered directly to the WordPress admin panel.
• Site Kit by Google: Best for users requiring official, unedited metrics from multiple Google services (Search Console, AdSense, Speed) simultaneously for free.
• GA Google Analytics & Analytics Cat: Best for minimalist setups that only require fast, lightweight tracking script insertion without backend dashboard bloat.
• Conversios.io: Best for dedicated WooCommerce stores looking to automatically sync live inventory with Google Shopping and remarketing campaigns.
• Independent Analytics, WP Statistics, & Matomo: Best for privacy-centric websites seeking standalone, server-side tracking independent of the Google ecosystem.