How To Generate Trovaprezzi Product Feed on WooCommerce

To generate a Trovaprezzi product feed from your WooCommerce store, install the CTX Feed plugin, enable custom fields for EAN, MPN, and Brand, select the Trovaprezzi template, and let the plugin map your product data into a compliant XML feed automatically.

This guide walks through each step, covers the required feed attributes, and explains how to connect the feed to your Trovaprezzi seller account so it stays updated without manual uploads.

What Is Trovaprezzi?

Trovaprezzi is Italy’s leading price comparison website, receiving over 13 million visits per month. It has been operating for more than 24 years and holds the title of the first price comparison engine in Italy. The platform lists over 19 million products across more than 400 categories, with around 3,000 active sellers.

Price comparison websites like Trovaprezzi let shoppers view prices for the same product from multiple retailers in one place. When a user searches for a product, the site displays results from different sellers ranked primarily by price. Customers click through directly to the retailer’s product page to complete their purchase.

For WooCommerce store owners targeting the Italian market, listing on Trovaprezzi is one of the most direct ways to reach price-sensitive, high-intent buyers.

Is Trovaprezzi trustworthy? Yes. Trovaprezzi is Italy’s longest-running price comparison engine and operates a verified review system. Sellers are required to provide company registration details, VAT numbers, and comply with Italian consumer protection legislation before listing.

How to Generate a Trovaprezzi Product Feed Using CTX Feed

Step 1 – Install the plugin

Login to your WordPress admin panel and jump to Plugins >>Add New. Type the plugin name in the search field.

Install and activate the plugin. As soon as you install it, the CTX feed will create a separate menu in your left menu panel.

Step 2 – Enable necessary custom fields

WooCommerce product pages don’t come with all the necessary attributes that different marketing channels require, such as Brands, GTIN, MPN, EAN, etc. Therefore, you need to create custom fields in your product pages to input these attribute values.

The great news is CTX feed has you covered when it comes to required additional attributes from different marketing channels. As we have already discussed, CTX feed already knows what attributes different channels ask for; the plugin has them already integrated inside its settings.

Go to the Settings page of the CTX feed and scroll down to the Custom Fields section.

As you can see, there are options available for enabling MPN, Brands, EAN, etc. Let’s check how they work.

Toggle to enable the EAN option.

Now go to any of your product pages and scroll down to the Product data section.

Click on the Inventory tab, and you will find all the custom fields you enabled on CTX feed settings.

You can now input your EAN value in the box for that product.

Step 3 – Creating Trovaprezzi product feed

Hover over the CTX feed menu and click on the Make Feed option.

It will take you to the new feed generation window.

Select your country, or CTX feed will pick it for you based on your location. From the Template dropdown, select Trovaprezzi.

As soon as you select the template, CTX Feed will populate the necessary attributes in the Feed Config section. Before we check that, first give your file a name and choose the file type and variations.

Now, let’s take a look at the attributes CTX Feed generated automatically.

As you can see, all the mandatory attributes for a Trovaprezzi product feed we discussed earlier are present here. You can also add additional attributes if you need to by clicking the Add New Attribute or make changes to the existing ones from the attribute fields.

Otherwise, you can just go ahead and click on the Update and Generate Feed button to generate the Trovaprezzi product feed. CTX Feed will automatically fetch all your WooCommerce product data according to the attributes and organize them in a feed file.

Step 4 – Uploading the Trovaprezzi product feed to the marketplace

Go to CTX Feed >> Manage Feeds, and there you will find your created feed list.

As you can see, you can set your auto-update feed interval from this page. What it does is the feed will be updated automatically after that interval.

For example, suppose you have set a 1-hour interval. In that case, CTX Feed will automatically refresh all the product feeds every hour, and all your product information will be updated across all channels where you connected through a product feed file.

You can download the Trovaprezzi product feed for WooCommerce file from the download button, as can be seen in the image below.

However, if you download and update a product feed file to the marketplace, it won’t automatically update as you make changes in your WooCommerce store. You then have to regenerate and download and upload the file again every time you make any changes.

The best method is to copy the Trovaprezzi product feed URL and paste it to the Trovaprezzi retailer account via the HTTP/HTTPS method. That way, you are hosting the product feed file directly from your own server, and any changes you make will automatically be updated on the feed file.

Therefore, whatever changes you make to your product pages, Trovaprezzi will fetch that update from your feed file and display the updated data in their search results.

To copy the XML feed file, hover over the link, and a tiny copy icon will pop up. Click on that to copy the file and paste it into your Trovaprezzi account’s appropriate field.

Trovaprezzi Product Feed: Required Attributes

Your feed must include the following attributes for Trovaprezzi to accept and list your products.

Name: The product title including the model or variation name. Do not include promotional phrases or slogans.

Code: A unique product identifier. Use your WooCommerce product ID or SKU.

Description: A clear description of the product’s features, specifications, compatibility, and available variations. HTML tags are accepted for formatting. Avoid heavy promotional language, as Trovaprezzi research shows it reduces performance.

Brand: The official manufacturer’s brand name. If you manufacture the product yourself, use your company name.

EAN: A valid EAN code is required for every product. Each manufactured product has a unique EAN. This is a hard requirement on Trovaprezzi.

Categories: List all applicable categories, starting from the parent and including all subcategories. Separate categories with a comma or semicolon.

Image: The URL of the main product image. The image must be free of watermarks, slogans, or promotional overlays. At least one image is required per product.

Link: The full URL of the product page on your WooCommerce store.

Original Price: The product’s base price without any currency symbol.

Price / Discounted Price: If you are running a promotion, include the sale price here. If no discount applies, repeat the original price. Do not include currency symbols.

Shipping Cost: The exact shipping cost for the product. If shipping is free, enter 0.

Part Number / MPN: The manufacturer part number. If unavailable, use the product SKU.

Weight: The product’s weight in kilograms. Enter a numeric value only, without the unit label.

Stock: The current available quantity for the product.

How to Register and List Products on Trovaprezzi

To start selling on Trovaprezzi, you need to create an advertiser account first.

Go to the Trovaprezzi homepage, scroll to the footer, and click For e-commerce sites. This takes you to the registration page.

Before you can list products, your store must meet Trovaprezzi’s seller requirements:

• An active e-commerce section with a functioning shopping cart
• Company details on file: VAT number, company name, registered office address, and telephone number
• A visible privacy policy compliant with Italian data protection law (Legislative Decree 196/2003)
• A clearly stated right of withdrawal policy for consumers (Articles 52 onwards, Legislative Decree 206/2005)
• Terms and conditions of sale in accordance with the Italian Consumer Code (Legislative Decree 206/2005)

Once your account is approved, you can submit your product feed URL and begin appearing in Trovaprezzi search results.

Best Tool for Trovaprezzi WooCommerce Feed

CTX Feed is a WooCommerce product feed plugin that connects your store to more than 220 marketplaces and price comparison channels, including Trovaprezzi, Google Shopping, Facebook Catalog, TikTok, Bing Shopping, PriceSpy, PriceRunner, and Rakuten.

The plugin handles feed generation, attribute mapping, file type formatting, and automated updates from a single interface inside your WooCommerce admin panel.

Key Features

• 220+ preconfigured feed templates including Trovaprezzi
• Supports XML, CSV, TSV, XLS, TXT, and JSON file formats
• Built-in custom fields for EAN, MPN, Brand, and GTIN
• Auto-update scheduling to keep feeds current across all channels
• Feed URL hosting for direct channel sync without manual uploads
• Compatible with WooCommerce product variations

A free version is available in the WordPress plugin repository. Paid plans start from around $119 per year for a single site license. Check the official CTX Feed pricing page for current rates before purchasing.

Frequently Asked Questions

Key Takeaways

• Trovaprezzi is Italy’s top price comparison site with over 16 million monthly visits and 18+ million listed products, making it a high-value channel for WooCommerce stores targeting the Italian market.
• A valid Trovaprezzi product feed requires: Name, Code, Description, Brand, EAN, Categories, Image, Link, Original Price, Discounted Price, Shipping Cost, MPN, Weight, and Stock.
• EAN is a hard requirement every product in your feed must include a valid EAN code or it will not be accepted.
• CTX Feed automates the full process: it maps WooCommerce data to Trovaprezzi’s required attributes using a preconfigured template and supports XML, CSV, and other formats.
• Use the feed URL method in your Trovaprezzi seller account rather than downloading and re-uploading the file this keeps your listings updated automatically whenever your WooCommerce product data changes.
• Before listing, confirm your WooCommerce store meets Trovaprezzi’s seller requirements, including a valid VAT number, company details, and compliant Italian consumer protection disclosures.