How to Create WooCommerce Discount Product Feed Using Dynamic Pricing and Discounts Plugins

With a staggering 2.4 billion online shoppers and 5.7 trillion U.S. dollars in sales, eCommerce certainly is a hot spot for retailers. However, with about 24 million stores, the competition is equally fierce.

To survive in this competitive online eCommerce world, relaters like you need to have sustainable marketing strategies to grab the attention of your visitors and turn them into buying customers.

One tried, and true strategy for growing eCommerce sales is offering different types of discounts. Let’s check out some coupon/discount statistics.

• 94% of online shoppers use coupons or discounts throughout the year.
• 38% of buyers spend more than they intended just because they have a coupon.
• If presented with an attractive promotion, 80% of consumers would make a purchase from a different store or brand.
• Among coupon users, 83% reported that discounts were a factor in their buying decisions.
• 67% of shoppers make an impulsive, unplanned purchase solely because of a promotional offer.
• To receive a rebate, discount, or coupon, 81% of consumers would go above and beyond, such as joining a loyalty program.
• Offering a bonus bundle can increase sales by as much as 73%.

Therefore, discounts can do wonders for your conversions and sales. WooCommerce has built-in coupon features where you can create different types of coupons for your customers.

However, you still need to create discount/coupon codes for your consumers manually. Fortunately, you can automate this process with the help of a dynamic pricing and discounts plugin.

In this article, we will learn about WooCommerce dynamic pricing and discounts and also discuss how you can create a dynamic discount product feed using the CTX Feed plugin.

So, without further ado, let’s dive in.

What are dynamic pricing and discounts?

Before we talk about dynamic pricing, let’s quickly review the default coupon system of WooCommerce. You can enable coupons from WooCommerce>>Settings>>General.

After you enable it, you will see a dedicated coupon section under the Marketing menu. From here, you can create a series of coupons.

Here are the different coupon types –

• Percentage discount
• Fixed cart discount
• Fixed product discount
• Signup fee discount
• Signup fee percentage discount
• Recurring product discount
• Free shipping

However, you will need to create these coupons and assign products manually, or you can apply very few conditions. All of these coupons will have a coupon code assigned to each of these coupon offers.

Then you need to promote those codes to your audience through different platforms. Also, your customers must use those codes to enjoy the discounts. If in case they enter the wrong code, they can’t redeem the offer.

The whole process is manual for both you and your customers. This is where dynamic pricing and discounts for WooCommerce can automate the whole process and make your life easy.

So, what are dynamic pricing and discounts exactly?

Dynamic pricing and discounts is a pricing strategies where the price of a product is not fixed and can change based on various factors such as time, quantity, customer behavior, and market demand. This allows retailers to offer personalized pricing to different customers and target specific segments of their audience with relevant offers.

Dynamic pricing and discounts can take many forms, such as volume discounts, time-based discounts, location-based pricing, and personalized pricing.

For example, a retailer might offer a discount for purchasing a larger quantity of a product or a time-based discount for a limited time period. Personalized pricing might involve offering different prices to different customers based on their past purchase behavior or demographics.

Dynamic pricing and discounts can help retailers increase sales, improve customer loyalty, and optimize pricing strategies based on market demand and competition. To implement dynamic pricing and discounts in their eCommerce stores, retailers can use plugins that integrate with their eCommerce platforms, such as WooCommerce.

These plugins allow retailers to create dynamic discount product feeds and automate their pricing strategies based on predefined rules and triggers.

When to offer WooCommerce dynamic pricing and discount rules

Here are some specific scenarios where businesses can offer WooCommerce dynamic pricing:

Seasonal discounts

Offering dynamic pricing during peak seasons, such as holiday shopping, can be a great way to encourage more purchases.

For example, a store could offer discounts on certain items during the holiday season or special deals on Black Friday or Cyber Monday. This type of dynamic pricing can help businesses attract more customers during high-demand periods and boost overall sales.

Bulk discounts

Offering discounts on bulk orders can be an effective way to encourage customers to buy more products.

For example, a store could offer a 10% discount on orders of 5 items or more. This type of dynamic pricing can be especially effective for businesses that sell products in large quantities, such as wholesalers or manufacturers.

Loyalty discounts

Businesses can offer discounts to repeat customers as a way to encourage customer loyalty.

For example, a store could offer a 10% discount to customers who have made more than 5 purchases in the past. This type of dynamic pricing can be a great way to retain customers and encourage them to make more purchases in the future.

Time-based discounts

Offering discounts for a limited time can create a sense of urgency and encourage customers to buy.

For example, a store could offer a 20% discount on a product for the first 100 customers who purchase it. This type of dynamic pricing can be effective for businesses that want to generate quick sales and clear out inventory.

Cart-based discounts

Offering discounts based on the total value of a customer’s cart can be an effective way to increase the average order value.

For example, a store could offer a 5% discount on orders over $50 or a 10% discount on orders over $100. This type of dynamic pricing can encourage customers to buy more products in order to reach the discount threshold.

Customer behavior

One of the most important factors to consider when deciding whether to offer dynamic pricing and discounts is your customers’ behavior. For instance, if you notice that your customers add many items to their cart but abandon them during the checkout process, offering discounts is an effective way to entice them to complete their purchases.

Product type

The type of products you sell can also influence when to offer dynamic pricing and discounts. For example, if you sell products with high competition or low demand, offering discounts may be a good way to stand out from your competitors and encourage sales.

Cart abandonment

We have already mentioned this. But again, if you notice that customers tend to add items to their cart but abandon them. You can offer discounts or free shipping to encourage them to complete their purchases.

Competitor pricing

Finally, monitoring your competitors’ pricing can also influence when to offer dynamic pricing and discounts. If you notice that your competitors are offering discounts or running sales, it may be a good time to offer similar deals to stay competitive.

Overall, the decision to offer WooCommerce dynamic pricing will depend on the specific needs and goals of the business. 

Advantages of using Dynamic Pricing and discounts in WooCommerce

There are several advantages of using discount rules and dynamic pricing for WooCommerce.

Increased Sales

Dynamic pricing and discounts can help to increase sales in several ways. First, customers are more likely to make purchases when they perceive that they are getting a good deal.

By offering discounts or other special deals, you can incentivize customers to buy more products or to purchase products they might not have otherwise considered. Additionally, you can use dynamic pricing to create product bundles or offer discounts on products that are often purchased together.

By doing so, you can increase the average order value and boost your sales revenue.

Improved Customer Loyalty

By offering dynamic pricing and discounts, you can improve customer loyalty. When customers feel like they are getting a good deal, they are more likely to return to your store in the future.

Additionally, you can use dynamic pricing to create loyalty programs or to offer discounts to customers who have made multiple purchases from your store. By doing so, you can build stronger relationships with your customers and increase their loyalty to your brand.

Increased Revenue

Although offering discounts may seem counterintuitive to increasing revenue, the long-term benefits of dynamic pricing can far outweigh the initial costs. By increasing sales and improving customer loyalty, you can increase your revenue over time.

Additionally, you can use dynamic pricing to optimize your pricing strategy and adjust your prices based on market conditions or changes in demand. By doing so, you can increase your profit margins and maximize your revenue potential.

Customizable Pricing

Dynamic pricing and discounts allow you to set different prices for different groups of customers, products, or time periods. This can help you to offer personalized pricing options that are tailored to your customers’ needs.

For instance, you can offer discounts to specific customer segments, such as first-time buyers or loyal customers. You can also use dynamic pricing to adjust your prices based on the time of year, holidays, or other seasonal factors. By doing so, you can create a pricing strategy that is customized to your specific business needs.

Competitive Advantage

Offering dynamic pricing and discounts can give you a competitive advantage in several ways. By offering better deals than your competitors, you can attract more customers and increase your market share.

Additionally, you can use dynamic pricing to respond quickly to changes in the market or to outmaneuver your competitors. By doing so, you can stay ahead of the competition and position your business for long-term success.

Reduce Inventory

Effective storage management starts with understanding how to check your storage capacity. By effectively managing storage and inventory, businesses can streamline operations and boost profitability. Additionally, dynamic pricing strategies can be employed to sell slow-moving inventory.

By offering discounts or creating product bundles, businesses can incentivize customers to purchase these items, freeing up space and reducing storage costs. This approach not only improves cash flow but also allows for the introduction of new products, maximizing overall efficiency and success.

Promote Specific Products

You can use dynamic pricing and discounts to promote specific products. For instance, you can offer a discount on a new product to encourage customers to try it out.

Alternatively, you can use dynamic pricing to bundle products together or to create upsell and cross-sell opportunities. By doing so, you can increase the visibility of certain products and boost their sales revenue.

Best WooCommerce Dynamic Pricing and Discounts Plugins

Discount Rules for WooCommerce By Flycart

Discount Rules for WooCommerce is a freemium dynamic pricing and discounts plugin for WooCommerce that enables you to create advanced pricing rules and discounts for your products. The plugin comes with a user-friendly interface that makes it easy to set up and manage pricing rules and discounts.

Key Features:

• Easy-to-use interface
• Advanced pricing rules based on various criteria
• Multiple discount types, including bulk discounts, cart discounts, and user role-based discounts
• Discounts based on product attributes such as category, tag, or attributes
• Option to create time-based promotions with automatic start and end dates
• Option to create buy-one-get-one (BOGO) deals
• Ability to exclude products from discount rules
• Customizable discount labels
• Compatibility with most WooCommerce themes and plugins, such as CTX Feed

WooCommerce Dynamic Pricing & Discounts By RightPress

The WooCommerce Dynamic Pricing & Discounts is a tool that enables users to create custom pricing rules and discounts for their store’s products based on various conditions and factors.

With this plugin, users can set up dynamic pricing rules based on product categories, product tags, user roles, purchase history, and other conditions. For instance, store owners can offer discounts to customers who buy in bulk or provide a discount to certain user roles such as members, VIP customers, or repeat buyers.

The plugin also allows users to set up conditional discounts based on a variety of criteria, such as cart total, product quantity, specific products, and many more. Additionally, users can create discounts based on a specific date range, time range, or even set up recurring discounts.

Key Features

• Create custom pricing rules and discounts for your WooCommerce store
• Set up dynamic pricing rules based on product categories, product tags, user roles, purchase history, and other conditions
• Provide discounts to customers who buy in bulk
• Set up conditional discounts based on criteria such as cart total, product quantity, specific products, and more
• Create discounts based on a specific date range, time range, or set up recurring discounts
• Offer discounts to specific user roles such as members, VIP customers, or repeat buyers
• Create multiple pricing tiers and offer discounts based on the quantity purchased
• Set up discounts based on the user’s location
• Easily manage and view all your pricing rules and discounts from a single dashboard
• Compatible with all major WooCommerce extensions and themes.

Pricing Deals for WooCommerce By Vark

Pricing Deals for WooCommerce is a free plugin that allows store owners to create dynamic pricing and discount rules for their products. With this plugin, users can create a variety of different types of deals, including bulk pricing discounts, BOGO (buy one get one) deals, and percentage-based discounts.

One of the standout features of this plugin is its user-friendly interface, which makes it easy to set up and manage pricing deals for different products and categories. Users can also choose to apply their pricing deals to specific user roles or groups, such as members or wholesale customers.

In addition to traditional pricing deals, this plugin also allows users to create timed deals that are only available for a specific period of time. These deals can be set up to run automatically, making it easy to manage and track your promotions.

Overall, the Pricing Deals for WooCommerce plugin is a powerful tool that can help store owners boost sales and increase customer engagement. It is a useful plugin for those who want to create flexible pricing strategies that cater to their specific business needs.

Key Features

• Create custom pricing deals and discounts for your WooCommerce store
• Choose from a variety of deal types, including bulk pricing discounts, BOGO deals, and percentage-based discounts
• Set up pricing deals for specific products or categories
• Apply pricing deals to specific user roles or groups, such as members or wholesale customers
• Create timed deals that are only available for a specific period of time
• Automatically manage and track your promotions
• User-friendly interface for easy setup and management of pricing deals
• Compatible with all major WooCommerce extensions and themes.

Dynamic Pricing With Discount Rules for WooCommerce By Acowebs

The Acowebs WooCommerce Dynamic Pricing plugin is a free tool that allows store owners to create dynamic pricing and discount rules for their products. This plugin makes it simple to set up conditional pricing for products, allowing you to increase sales and customer loyalty through discounts.

The plugin offers various discount options, such as percentage and fixed discounts, bulk pricing, and tiered pricing. Users can create rules based on specific product categories, tags, attributes, or individual products and even apply multiple rules to a single product.

Overall, this is a feature-rich plugin that provides a lot of flexibility in creating dynamic pricing and discounts for WooCommerce stores. The plugin’s extensive range of features makes it a useful tool for WooCommerce store owners looking to offer targeted discounts to their customers.

Key Features

• Create custom pricing rules and discounts for your WooCommerce store
• Set up bulk pricing discounts based on the quantity purchased
• Create tiered pricing rules based on the number of items purchased
• Apply role-based pricing discounts to specific user roles or groups
• Set up time-based pricing rules that are only available for a specific period of time
• Create discounts based on specific product attributes, such as color or size
• Add custom pricing tables to your store’s product pages
• Easily manage and view all your pricing rules and discounts from a single dashboard
• Compatible with all major WooCommerce extensions and themes.

Conditional Discounts for WooCommerce By ORION

Conditional Discounts for WooCommerce is a plugin designed to help WooCommerce store owners create advanced discount rules for their products. The plugin provides a range of pricing and discount options, including percentage discounts, fixed discounts, buy-one-get-one-free (BOGO) offers, and more.

Users can create rules based on specific product categories, tags, attributes, or individual products. The plugin also provides options for applying discounts based on the cart subtotal, shipping method, and payment method.

One of the standout features of this plugin is its ability to create conditional discounts, which are triggered based on specific conditions, such as the total quantity of items in the cart or the total value of the cart. This allows store owners to create targeted discounts that incentivize customers to make a purchase.

Users can also create time-limited discounts that automatically expire after a set period, and the plugin provides options for customizing how discounts are displayed on the front-end of the website.

Overall, Conditional Discounts for WooCommerce is a powerful plugin that offers a wide range of options for creating advanced discount rules.

Key Features

• Ability to create advanced discount rules for WooCommerce products
• Offers a range of discount options, including percentage discounts, fixed discounts, BOGO offers, and more
• Allows rules to be created based on specific product categories, tags, attributes, or individual products
• Provides options for applying discounts based on the cart subtotal, shipping method, and payment method
• Ability to create conditional discounts triggered by specific conditions, such as the total quantity of items in the cart or the total value of the cart
• Time-limited discounts that automatically expire after a set period
• Customizable display options for discounts on the front-end of the website
• Easy to use and implement, with a simple user interface
• Regularly updated with new features and improvements

How to set up WooCommerce dynamic pricing and discounts?

We will use the Dynamic Pricing By Acowebs plugin for this demonstration. Log in to your WordPress admin panel and go to Plugins>>Add New and then search for the plugin.

Install and activate it once you find it.

The plugin will create a new dedicated menu on the left panel.

From the Quick Setup option, you can quickly start creating your desired product dynamic pricing and discounts.

For this example, we will go with the regular Add New Rule button. In the first box, input your WooCommerce dynamic pricing and discount rules name. Then from the Discount Type dropdown, select the option Percentage of the product price.

From the Product Filter, select all products for now. We will talk about this feature later.

Now comes the center part of the dynamic price rule, discount options. In the discount value box, enter your percentage number.

The rules and restriction tab is for setting dynamic pricing and discount rules for specific users. For example, if you have a WooCommerce membership website, you can offer special dynamic pricing and discounts for your loyal subscribed members.

Go ahead and publish the discount. After you publish, return to your Price Rules menu and turn on the discount by toggling the Status bar.

When you add some products to your cart, it will add a 10% discount on the total price.

Setting product lists and condition-based discount

Click on Pricing Lists and Add New Lists. From here, you can create a list or group of specific products or product categories.

You can type in product names and select multiple ones.

This can be useful when you are offering discounts on bundles.

But what about categories or tag-specific products?

Let’s say you want to offer discounts for all your products under a specific category. For example, you want to offer a discount on hoodies. Here’s how you can create a list.

From the type dropdown, select Dynamic Request.

Click on Add Relations.

From Taxonomy Combinations, select Category.

Type in your category name to add.

You can also exclude specific products from the list.

Give your list a name and save it.

Now if you return to the dynamic pricing and discounts you added and jump to the product filter section, you can now see the newly added product lists. If you select that option, only hoodies will have that discount offer.

What if you want to add different types of discounts based on prices?

Let’s check out how we can do that. From the same discount rule entry, scroll down to the discount options. Then toggle and enable Set Multiple Discount Values.

Now scroll down to the Rule and Restrictions tab and click Add Group.

Let’s say you want to give a 10% discount for products under $30. Here’s how you do it. From the first dropdown, select the Product Price and set the condition to Less than. Input 30 in the value box and 10 in the discount value.

We also want to offer a 15% discount on products with a price equal to or more than $30. Add a new group, and from the condition, select Greater than or Equal and input the value again. Input 15 in the Discount Value box.

Update your dynamic pricing and discounts rule. Now jump to the front end.

As you can see, it’s already displaying a 10% discount on products under $30 and a 15% discount on products over $30.

What is product and product feed marketing for WooCommerce?

A product feed is a file that contains information about the products in your WooCommerce store. It includes details such as the product name, description, price, image, and other relevant information. Product feeds are used to share product information with other websites or services that can help you market your products.

Product feed marketing involves using these feeds to advertise your products on other platforms, such as shopping comparison websites, marketplaces, and social media platforms. By creating and sharing your product feed with these platforms, you can reach a wider audience and drive more traffic to your WooCommerce store.

WooCommerce supports the creation of product feeds through extensions or plugins that can generate product feeds in different formats, such as CSV, XML, or JSON. These feeds can then be uploaded to different marketing channels for the promotion and advertisement of your products.

Why should you do product feed marketing for the WooCommerce store?

Product feed marketing for a WooCommerce store can be beneficial for several reasons:

Increased visibility

By promoting your products on different marketing channels, such as shopping comparison websites, marketplaces, and social media platforms, you can reach a wider audience and increase your visibility.

Higher traffic

By driving more traffic to your WooCommerce store through product feed marketing, you can increase the chances of making sales.

Better targeting

Product feeds can be customized to include specific product information and attributes, making it easier to target your ideal customers.

Improved sales

Product feed marketing can lead to increased sales for your WooCommerce store, especially if you are reaching a highly targeted audience.

Cost-effective

Product feed marketing can be a cost-effective way to advertise your products, as you only pay for clicks or conversions.

Overall, product feed marketing can help you get more exposure for your products, reach a larger audience, and ultimately increase sales for your WooCommerce store.

How to generate a dynamic discount product feed for WooCommerce

Every channel, such as Google Shopping or Bing smart shopping, or Snapchat, has its own guidelines and attribute requirements. You need to follow those guidelines and put the attributes in a CSV or XML file, and create a product feed file.

However, manually creating and updating product feed files for different channels can be a daunting task. Also, putting dynamic pricing and discounts on your feed can be tricky. Overall, the purpose of product feed marketing is to automate the product listing and updating process. But manually doing so won’t satisfy this very need.

Fortunately, as in all other cases, there are plenty of plugins that can do the job of creating a product feed for you. The best among them is the CTX Feed.

CTX Feed product feed plugin

The CTX Feed for WooCommerce plugin is a tool that allows online store owners to create and manage product feeds for various marketing channels. With this plugin, you can create product feeds that comply with the requirements of different shopping engines, marketplaces, and affiliate networks, such as Google Shopping, Facebook, Amazon, and more.

One of the main advantages of this plugin is its ease of use. It offers a user-friendly interface that allows users to create and manage product feeds without technical knowledge quickly. The plugin also provides customizable templates, which allow users to design their feeds to match their store’s branding.

When you choose a template, the plugin automatically populates all the necessary attributes. And as soon as you save or click generate, CTX Feed automatically collects all your product data and creates the feed file. Most importantly, it can also collect dynamic pricing and discounts from the plugins and include them in the feed.

In addition, CTX Feed offers advanced filtering options. Users can filter products based on various criteria, such as category, product type, price, etc.

Another useful feature of this plugin is its ability to generate feeds in various formats, including XML, CSV, and TXT. This allows users to create feeds that are compatible with different marketing channels and platforms. Additionally, the plugin offers scheduled updates, which allow users to update their product feeds automatically.

Overall, CTX Feed is a powerful tool that can help online store owners to create and manage product feeds for various marketing channels. Its ease of use, advanced filtering options, and support for various feed formats make it a valuable tool for any WooCommerce store looking to expand its reach and promote its products on different platforms.

How to automatically add dynamic pricing and discounts in a product feed

As we have mentioned before, CTX Feed is compatible with the dynamic pricing and discounts plugins we have mentioned above. Let’s check out how you can add the dynamic discounts we created above in a feed file automatically.

To begin with, first, install and activate the plugin.

From the CTX Feed menu, click on Make Feed to start creating a new feed.

As you can see, you can select from 130+ channel templates. For this example, we will select a custom template.

CTX Feed will still populate some common attributes for your help.

Click to add a new attribute.

We will name this Dynamic Discount. From the attribute field, scroll, and you will find a dedicated attribute for the Acowebs plugin – acowdp_sale_price.

Click on Generate and Update Feed.

Now go to Make Feed and find the feed you just created. Click on the view icon to view the feed.

As you can see in the image below, the price field is showing the regular price, and the dynamic discount field is showing the discounted price.

Thus, you can display your dynamic pricing and discounts across all your channels through product feed files.

We have created a separate discount attribute just to show you how it works. You can also choose the acowdp_sale_price attribute as your primary price value.

How to create dynamic discounts for a feed without a dynamic pricing plugin

Let’s say we want to add the same dynamic pricing and discounts (10% discount on lower $30 and 15% on over $30) to a product feed file.

From the CTX Feed menu, click on Dynamic Attributes and add a new attribute.

Give the attribute a name, and from the attribute dropdown, select Regular price. From conditions, select Less than, and from Output Type, select Pattern to input static value.

In the value box, insert -10% because we want to subtract 10% from the product price. Then click on the (+) sign to add a new field.

Again, from attributes, select Regular price. From conditions, this time select Equals or greater than. In the value box, this time, insert -15%. Save and exit.

Now click on Make Feed to create a new product feed. Select a custom template.

CTX Feed will still populate some common attributes for your help.

Click to add a new attribute.

We will name this Dynamic Discount. From the attribute field, scroll and find the dynamic attribute we created.

That’s it; your job is done. As soon as you generate the feed, CTX Feed will collect all your product data and dynamic pricing and discounts data and generate the feed file.

Let’s jump to Manage Feed to check our newly created file.

Click the pointed icon to view the feed file.

Here you can see the dynamic attribute with the discount prices in the feed.

Frequently Asked Questions (FAQs)

Wrap up

By offering targeted discounts based on specific conditions, such as the number of items purchased or the total cart value, you can incentivize customers to make a purchase and increase customer loyalty.

Using a plugin like Dynamic Pricing With Discount Rules for WooCommerce can simplify the process of creating and managing discount rules. With the right strategy and tools, you can leverage the power of discount marketing to drive traffic and sales for your WooCommerce store.

We hope this article on dynamic pricing and discounts was of help to you. Let us know what innovative ideas you have for creating effective discounts for your WooCommerce store.