Building your own website means starting out on your own where there might not be much help from IT department or design specialist. Hence, many bootstrapped entrepreneurs utilize current resources like email address, phone number for business interactions. Let’s face it, you will never be very far from putting out fires, even if you are a Fortune 500 company.
The majority of the work involves brand building, where you keep developing the look and feel of the business. Shoppers prefer eCommerce stores which give them a personalized shopping experience. If you want to stand out in the crowd every detail counts. In order to look professional below are some of the tips to utilize.
Get a User-Friendly Website
About 76% of online shoppers say that the most important feature they look for in an online store is the ease of use. Your goal should be to help your customers get his/her product faster, without running into unnecessary time-consuming processes and complexities. Categorize your products to the lowest level possible. Give your customers an option to filter the products and compare prices/ features with other products.
Get a Responsive Website
Google loves mobile friendly sites, and according to the Search Engine giant, any website which is not mobile friendly will be lost in the search engine result page. Google’s ‘mobile-friendly’ algorithm increases effects of SEO.
Get authentic user-generated reviews
92% of shoppers read reviews before making a purchase online. Reviews are your digital dashboards. They not only tell you if your products are being liked by your customers or not; but also indicate which products are or are not performing. They also help in increasing trust amongst your customers and helps with SEO. You can install certain plugins on your eCommerce site – like the WooCommerce Review Collector Pro, which will help you get genuine star-rating and feedback from your customers.
Take better photos
Having great pictures on the website can be really inviting the customers. A big, clear and realistic photo allows customers really get the real feel of the product. If you are not on a tight budget, hire a professional photographer and get good pictures. According to a study, 56% of online shoppers would abandon a product for lack of product information. And images are a big part of that. A good picture with a white background can provide the minutest of details, and adding a person can give the customers a feel of the scale and size of the product. Mix both styles of photographs to give customers a great experience.
Do not overdo dynamic code
Get a Social Login option
Getting socially connected with your prospective and existing customers is the need of the day. It creates brand trust and advocacy. Social media allows eCommerce sites to connect emotionally with its customers and create customers for life. Nike’s Pinterest account will tell you how you could blend motivational messages with your products and create a lasting impression on your customers’ mind.
A well-designed and a professional online store is what gives your customers the unparalleled and uninterrupted shopping experience. No matter what business you’re in, your e-commerce site can be turned into this highly professional site giving your customers an incredible opportunity to create fantastic customer experiences.