How to Generate a Walmart Product Feed for WooCommerce Store

To generate a Walmart product feed for your WooCommerce store, structure your product data (SKU, title, description, brand, price, images, shipping weight, and variations) into a file Walmart’s system can read, then upload it through Seller Center. A feed management plugin like CTX Feed does this mapping for you and exports a ready-to-upload CSV, XML, or TXT file straight from your WordPress dashboard. 

4 ways to create a Walmart product feed

Walmart accepts product data in a few different ways, and which one makes sense depends on how many products you’re listing and how often your catalog changes.

• Manual entry: Enter each product directly in Walmart Seller Center. Fine for a handful of SKUs, painful past that.
• Bulk upload: Fill out Walmart’s CSV or Excel template and upload it once. Better for a few hundred products with infrequent changes.
• API integration: Connect your platform or inventory system directly to Walmart’s API for real-time updates. Makes sense if you have development resources and a catalog that changes daily.
• Feed manager plugin: A plugin like CTX Feed maps your WooCommerce data to Walmart’s required format automatically and can keep the feed updated on a schedule.

For most WooCommerce stores, a feed manager plugin hits the best balance: no manual re-entry, no API development work, and updates that stay in sync as your catalog changes.

How to generate a Walmart product feed using CTX Feed

CTX Feed is a WooCommerce product feed plugin with 70,000+ active installs and built-in templates for Walmart and 220+ other shopping and marketing channels. Here’s how to build a Walmart feed with it.

Step 1: Install and activate CTX Feed

Go to Plugins > Add New in your WordPress dashboard, search for “CTX Feed,” and click Install Now, then Activate. If you want the Pro version (filters, dynamic attributes, category mapping), install that instead; it comes with a 30-day money-back guarantee. Once activated, you’ll see a new CTX Feed menu in your admin sidebar.

Step 2: Configure content settings

Hover over CTX Feed and click “Make Feed” to open the feed configuration screen. The Content Settings section at the top controls the basic shape of your feed:

• Country: Defaults to your WooCommerce store’s location, but you can change it to match where you’re selling on Walmart.
• Template: Choose “Walmart” from the list of 220+ pre-built channel templates. CTX Feed auto-populates the required attributes for you.
• File name: Give the feed a unique name, especially if you’re building feeds for more than one channel.
• File type: XML, CSV, TSV, or TXT.
• Include variations: Choose whether to include all product variations, only the cheapest, or a specific subset.
• Delimiter and enclosure: Defaults are a comma and double quotes; change these only if Walmart’s import tool needs something different.

Step 3: Configure feed attributes and filters

Below Content Settings, the Feed Config tab lists Walmart’s required attributes (product name, SKU, brand, description, shipping weight, price, and others). You can add custom attributes or remove ones you don’t need, plus attach a prefix or suffix to any field.

The Filter and Advanced Filter tabs let you control exactly which products make it into the feed:

• Exclude backorder, out-of-stock, or empty-price products
• Include or exclude hidden products
• Filter by category, product status, ID, or shipping/tax country
• Set number formatting and build campaign tracking URLs
• Apply advanced conditional rules for more targeted product selection

Once your attributes and filters are set, click “Update and Generate Feed.”

Step 4: Manage and publish your feed

After generation, you land on the feed management page with your feed URL and controls for update interval, auto-update, download, and regeneration. From here you can edit, duplicate, or delete any feed, or take bulk action across several at once. Copy the feed URL into Walmart Seller Center to complete the connection, and Walmart will start pulling your product data on your chosen schedule.

Best WooCommerce product feed plugin for Walmart: CTX Feed

CTX Feed is worth using specifically because it removes the manual re-mapping work every time Walmart tweaks a required field, and it keeps your feed in sync automatically as your WooCommerce catalog changes.

Key features

• Pre-built templates for Walmart and 220+ other marketplaces, comparison engines, and ad platforms
• Automatic feed updates on a schedule, so price and stock changes sync without manual re-export
• Product-level filtering (stock status, category, price, and more) before export
• Attribute mapping and prefix/suffix rules for channel-specific formatting requirements
• Multiple export formats (XML, CSV, TSV, TXT) and delivery via download, FTP, SFTP, or direct URL

The free version covers the basics fine if you’re managing a small catalog on one or two channels. Once you’re syncing hundreds of SKUs across Walmart plus a few other marketplaces, the Pro version’s filtering and automation start paying for themselves in the time they save.

Frequently Asked Questions

Key takeaways

• A Walmart product feed structures your WooCommerce data (SKU, title, price, images, and more) into a format Walmart can import, most commonly via CSV, XML, or TXT.
• A feed manager plugin like CTX Feed removes manual re-mapping and keeps your feed updated automatically as your catalog changes.
• Walmart Marketplace approval requires a registered business and Tax ID; individual SSN-based accounts aren’t accepted.
• Dropshipping is allowed if you remain the seller of record; using Walmart.com to fulfill orders placed elsewhere is not.
• Filter your feed before export (stock status, price, category) to avoid rejected or low-quality listings on Walmart’s side.