How to Generate a Walmart Product Feed for WooCommerce Store

If you have a WooCommerce store and want to expand your reach, selling on Walmart can be a great option. 

Walmart is one of the largest retailers in the world, and listing your products on their marketplace can help you reach a wider audience and boost your sales. 

However, to sell on Walmart, you need to create a product feed that meets their specific requirements. 

In this blog post, we will walk you through the process of generating a Walmart product feed for your WooCommerce store, so you can start selling on Walmart with ease.

Let’s get started. 


19 Reasons Why Should You Sell Your WooCommerce Products on Walmart

Before you know how you can make a product feed for Walmart, you need to know the benefits of selling your WooCommerce products on Walmart. 

Huge customer base: Walmart has a massive customer base, which means your products will have exposure to a large number of potential buyers. And more buyers mean more revenue. 

Trusted brand: Walmart is a well-known and trusted brand, which can give your products added credibility and increase consumer trust.

Increased sales: Selling your products on Walmart can help you reach new customers and boost your sales.

High-quality product listings: Walmart has strict requirements for product listings, which can help ensure that your products are presented in the best possible way.

Easy order management: Walmart provides a user-friendly interface for managing your orders, making it easy to keep track of sales and shipments.

Fulfillment options: Walmart offers a variety of fulfillment options, including its fulfillment service.

Advertising options: Walmart offers advertising options to help promote your store’s products to its customers.

Increased brand awareness: Selling your products on Walmart can help increase brand awareness and recognition.

Improved SEO: Having your products listed on Walmart can help improve your search engine optimization (SEO) and drive more traffic to your website.

Access to analytics: Walmart provides sellers with detailed analytics and reporting. It will help you understand your sales performance.

Global reach: Walmart has a global presence, which can help you reach customers in different countries and expand your business internationally.

Product Reviews: Walmart lets the customers review the products they buy, which can help build trust as well as drive sales.

Customer service: Walmart provides customer service support to their customers and sellers, which can help resolve issues and increase customer satisfaction.

Product recommendations: Walmart’s recommendation engine can suggest your products to customers based on their browsing and purchasing history.

Product bundling: Walmart allows sellers to create product bundles, which can increase the value of each sale and encourage customers to buy more.

Mobile app: Walmart has a mobile app that customers can use to shop on the go, which can increase your store’s reach to mobile users.

Low return rates: Walmart has lower return rates than other major marketplaces, which can help reduce your costs associated with returns.

Fast shipping: Walmart prioritizes fast shipping for their sellers, which can help improve customer satisfaction and increase sales.

Seasonal promotions: Walmart offers seasonal promotions, such as back-to-school and holiday sales, which can help drive sales and increase your revenue.

What is a Product Feed? 

A product feed, also known as a data feed or product data file, is a file that contains information about the products you sell. 

It is used to upload your products to various online marketplaces, comparison shopping engines, and other third-party platforms.

Product feeds typically include product titles, descriptions, prices, images, and other relevant information, such as product identifiers (e.g. UPC, EAN, or ISBN), categories, and attributes. 

The file format of the product feed can vary depending on the requirements of the platform you are uploading to. However, some commonly used formats include CSV, XML, and JSON.

By creating and submitting a product feed, you can increase the visibility of your products across different channels and make it easier for potential customers to find and purchase them. 

What Are the Ways to Create a Product Feed for Walmart? 

There are a few ways (4 ways to be precise) to generate a product feed for Walmart. Here are some of the most common methods:

Manual Entry: You can manually enter your product information into Walmart’s Seller Center. This involves filling out a form for each product, including details such as title, description, images, and pricing.

Bulk Upload: Walmart also allows you to upload a CSV or Excel file with all of your product information in bulk. This is a more efficient way to upload a large number of products at once. Walmart provides templates and instructions for creating a valid product feed.

API Integration: For larger retailers with more complex product catalogs, API integration may be an efficient way to generate a product feed for Walmart. This involves using Walmart’s API to connect your e-commerce platform or inventory management system to Walmart’s Seller Center, allowing for real-time product updates and inventory management.

A Product Feed Manager Plugin: There are also third-party product feed manager plugins like CTX Feed Pro that can help you generate and manage your Walmart product feed. These plugins can help automate the process and provide additional features such as product mapping, auto-update feed, and optimization for Walmart’s search algorithms.

Why Should You Prefer A Product Feed Generator Plugin for Creating a Product Feed for Walmart? 

There are several reasons why you should prefer a product feed generator plugin for creating a product feed for Walmart. Here are some of the main advantages:

Time-saving: A product feed generator plugin automates the process of creating a product feed for Walmart, which can save you a significant amount of time. You won’t need to manually enter the product information, which can be time-consuming and prone to errors.

Easy to use: Product feed generator plugins are designed to be user-friendly, even for those without technical expertise. You won’t need to write code or have specialized knowledge of Walmart’s product feed requirements.

Ensures accuracy: A product feed generator plugin will ensure that your product feed meets Walmart’s requirements and is accurate. This reduces the likelihood of errors or omissions that could result in your products being rejected or not showing up in search results.

Updates automatically: A good product feed generator plugin will automatically update your product feed as your product catalog changes. This means that your Walmart product feed will always be up-to-date, which can improve your chances of making sales.

To conclude, using a product feed generator plugin is a convenient, efficient, and effective way to create a product feed for Walmart. It can save you time and effort, ensure accuracy, and improve your product visibility on Walmart’s platform.

4 Steps to Generate a Walmart Product Feed for WooCommerce Store

Now that you know why you should start selling your eCommerce products on Walmart, it’s time for you to learn how you can easily generate a product feed for Walmart straight from your WordPress dashboard with your WooCommerce products. 

We’re going to walk you through the steps you need to follow if you want to create a product feed for Walmart consisting of your WooCommerce store’s products. Just follow the steps one by one and you’ll be amazed to see how easy the entire process is. 

Step 1: Install and Activate the CTX Feed Plugin

To generate a Walmart Product Feed from your WordPress dashboard, the first thing you need to do is to install CTX Feed Free or Pro version on your website. 

If you want to install the free version of CTX Feed, you can easily do that by going to Plugins > Add New from the admin panel of your website. 

go to plugins and then add new

Once you’ve landed on the plugin directory, search for “CTX Feed” on the search bar. When you get the plugin from the search result, just click on the Install Now button. Once installed, click on Activate button to get the plugin activated on your website. 

find ctx feed and install it

However, if you are interested in the CTX Feed Pro version which comes with unique features like filters, dynamic attributes, and category mapping to make your product feed, just click on the button below: 

If you want to try some advanced features while creating a feed for Walmart, we recommend you try the Pro version which comes with a 30-day money-back policy. 

Next, once you’ve installed the CTX Feed Free/ Pro, you’ll be able to find the CTX Feed menu on your admin panel sidebar. 

Step 2: Start Generating Your Walmart Product Feed

Let’s now start building your Walmart product feed with CTX Feed Pro. 

Hover on the CTX Feed menu from your WordPress admin panel, and then click on “Make Feed”. 

go to ctx feed and then click on make feed

Content Settings 

Now you’ll see the main feed generation configuration page that starts with Content Settings. 

Let’s explore what you’ve to fill up under Content Settings.

Country: Choose the country for which you’re going to make the Walmart product feed for. However, you’ll see a default country preloaded here that gets originated according to the given location of your WooCommerce store.  

set the country

Template: One of the great advantages of using CTX Feed for generating a product feed is its unique templates. CTX Feed offers premade templates for 130+ platforms along with custom templates to let you create product feeds easily for any marketplace you want. 

choose the walmart template

Now, for creating the Walmart product feed, choose Walmart from the list of product feed templates. 

File Name: Name your Walmart product feed file as per your preference. However, keep all the product feed names unique if you’re going to make more than one feed for a marketplace. 

give the feed a file name

File Type: You’ll find a list of supported file types such as XML Feed, CSV Feed, TSV Feed, and TXT Feed. Choose a file type from there. 

choose file type for your walmart product feed file

Include Variations: If your products have multiple variations, you can select here exactly what types of variations you want to add to your product feed to sell on Walmart. You can choose from all variations, the cheapest ones, fast variations, and more. 

Delimiter: Choose your preferred way of how you want to separate the product items in your feed. While the default is a comma, you can change that if you wish to. 

Enclosure: There are different enclosure types to choose from. While the default is a double-inverted comma, you can choose the single-inverted comma or None. 

Step 3: Configure the Walmart Product Feed

Once the content settings are completed, you can go down to configure the Walmart product feed along with the filter and advanced filters. 


Firstly, in the FEED CONFIG tab, you’ll find the list of required attributes such as product name, SKU, product brand, product description, product brand, shipping weight, price, and other required attributes. 

walmart product feed configuration

However, you can add new attributes or delete the existing ones if you want. 

To add a new attribute, click on the “Add New Attribute” button at the end of the FEED CONFIG option. On the other hand, if you need to delete any attribute from the list, you can also do that as well by clicking on the delete boxes placed at the end of each attribute. 

add or delete attribute to your walmart feed file

Is it clear so far? 


By the way, with CTX Feed, you can also add any suffix or prefix to your attributes from the CONFIG tab.

The next tab after the CONFIG tab comes with Filter options. 

Filter and Advanced Filters

The filter feature is one of the most amazing features available on the CTX Feed Pro version. From this tab, you can use different filters to make the most comprehensible and preferred product feed for Walmart. 

filter products on your walmart product feed

Here’s what the Filter feature allows you to do while creating your product feed for Walmart:

  • Remove backorder products 
  • Remove out-of-stock products 
  • Include/exclude hidden products 
  • Remove empty description products 
  • Remove empty image products 
  • Remove empty price products 
  • Filter based on product status, IDs, categories, shipping country, tax country, and more
  • Set the number format
  • Build campaign URL
  • Replace strings. 

Just right to the filter tab, you’ll also find an advanced filter tab. 

The advanced filter tab will enable you to add products to your feed according to your set conditions. 

CTX Feed Pro also offers attributes mapping, dynamic attributes, category mapping, and more premium features for your WooCommerce website. So, it’s better for you if you can buy the Pro version to make the best possible feed with CTX Feed. 

check the pro features of ctx feed

Once you’re all done, you can start generating the feed by clicking on the “Update and Generate Feed” button.

click on update and generate feed

Wait for a moment and CTX Feed will come up with the Walmart product feed you’ve just made with this plugin. It’s that simple. 

Step 4: Manage Your Walmart Product Feed 

Once the Walmart product feed is generated, you’ll be forwarded to the feed management page with the Feed URL and Feed management options. 

From this page, you can set the Walmart product feed update interval, enable or disable auto-update, view the feed and its URL, download it, and regenerate it if you want. Under all the feed names, you’ll find the options to edit, duplicate, and delete the feed. Also, you can take bulk actions if you want. 

how to manage your walmart product feed

And that’s all. CTX Feed plugin is enough to generate a product feed for Walmart from WordPress within a short time. 

Once you’ve generated the feed, you have to upload that feed on Walmart to sell or promote your WooCommerce products on that marketplace. 


Frequently Asked Questions (FAQs) 

Why Do You Need to Have a Product Feed for Walmart? 

A product feed is a file that contains all the necessary information about a seller’s products, such as product titles, descriptions, prices, images, and other details.

Having a product feed is essential for Walmart sellers because it allows them to provide accurate and up-to-date product information to Walmart’s online marketplace. 

Here are some reasons why having a product feed is important for Walmart sellers:

Better visibility: Walmart’s online marketplace is highly competitive, and having an accurate and comprehensive product feed can help sellers improve their visibility and search rankings. 

Walmart’s search algorithm relies on product information, so having a complete and accurate product feed can help sellers rank higher in search results.

Improved customer experience: Accurate product information is crucial for providing a positive customer experience.

A product feed allows sellers to provide customers with detailed product information, such as product descriptions, features, and specifications, which can help customers make informed purchase decisions.

Time-saving: With a product feed, sellers can automate the process of uploading and updating their product information on Walmart’s online marketplace. This can save sellers time and resources and reduce the risk of errors ≠or discrepancies in the product information.

Increased sales: A product feed that contains accurate and comprehensive product information can help Walmart sellers increase their sales by attracting more customers and improving customer satisfaction.

By providing detailed product information, sellers can also reduce the risk of returns and negative reviews.

In summary, having a product feed is crucial for Walmart sellers to succeed on the platform by improving visibility, customer experience, and sales while saving time and resources.

Final Thoughts 

Now that you know how to generate a Walmart product feed for your WooCommerce store, it’s time to create one. Just go ahead as per our step-by-step guide and you’ll be able to make a Walmart product feed just within a few minutes of work. Good luck! 

You May Also Read 

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  2. How to Generate a Custom Product Feed on WooCommerce
  3. How to Generate a Heureka Product Feed (The Easy Way)
  4. How to Generate a PriceGrabber Product Feed
  5. How to Generate a Kelkoo Product Feed
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