How to Create a WooCommerce Product Feed for Idealo

To create a WooCommerce product feed for Idealo, generate a CSV or XML file from your WooCommerce store data and include Idealo’s required product attributes: article number, EAN/GTIN, brand name, product name, price, delivery time, product URL, and image URL.

The fastest way to do this is with a WooCommerce product feed plugin like CTX Feed, which includes a pre-built Idealo template so you can generate a ready-to-submit feed in a few steps.

This guide covers:

• How to generate an Idealo product feed using CTX Feed (step by step)
• Required and recommended product attributes for Idealo
• Tips to optimize your feed and improve visibility

How to Create a WooCommerce Product Feed for Idealo Using CTX Feed

CTX Feed includes a pre-built Idealo template that automatically maps your WooCommerce product data to Idealo’s required attributes. Follow these steps to generate and submit your feed.

Step 1: Install CTX Feed

Go to your WordPress Dashboard and navigate to Plugins > Add New. Search for CTX Feed, install the plugin, and activate it.

Step 2: Open the Feed Builder

Click on CTX Feed in the left-hand menu, then select Make Feed.

Step 3: Select the Idealo Template

Choose your target country from the country selector. Then open the Template dropdown and select Idealo. The plugin will automatically load all of Idealo’s required product attributes and map them to your WooCommerce product data.

Step 4: Choose a File Format and Name

Give your feed a file name. In the Feed Type field, select your preferred file format. Idealo accepts both CSV and XML, though CSV is the recommended format.

Step 5: Review and Adjust Attribute Mappings

The Idealo template pre-fills the attribute mappings. Review them and make any adjustments needed for your store, such as custom fields for brand, MPN, or product category.

Step 6: Generate the Feed

Click Update and Generate Feed. CTX Feed will process your product data and output a completed Idealo product feed file.

Step 7: Set Up Automatic Feed Updates

After generating the feed, configure the auto-update schedule in CTX Feed’s settings. This keeps your Idealo feed in sync with your live product data automatically, including price changes, stock updates, and new products.

Step 8: Submit the Feed to Idealo

Log in to your Idealo merchant account and navigate to the feed integration section. Submit your feed URL or upload the feed file. Idealo will crawl the feed and list your products.

Required Product Attributes for Idealo

Idealo requires a specific set of product attributes for successful feed submission and product matching. Product attribute requirements may vary by product category and target market.

Mandatory attributes:

• Article Number: A unique, shop-specific identifier for each product. Example: 1234.
• EAN / GTIN / UPC / Barcode: Essential for automatic product recognition and catalog matching. Example: 797315022582.
• Manufacturer Code (MPN or HAN): Required for product recognition and catalog entry creation. Example: SG#32145.50.
• Brand / Manufacturer Name: Used for product search, filtering, and allocation. Example: Beats By Dr. Dre.
• Product Name: The article name without promotional text. Recommended format: Brand + Model Name/Number. Example: Beats By Dre Solo Pro.
• Price: Include VAT and a decimal point. Idealo accepts multiple price formats. Example: 49.99.
• Delivery Time: Specify in days wherever possible. Example: Delivery within 2–4 working days.
• Product Category: Match this to your shop’s catalog structure. Idealo maps it to the corresponding Idealo merchant category.
• Product Description: Up to 1,000 characters. Include relevant product details. Mention any age restrictions required by policy.
• Product URL: A direct link to the product page on your WooCommerce store.
• Image URL: A direct link to the product image. Use the highest resolution available.

Recommended additional attributes:

• Color: Specify all available colors if the product has variants.
• Size: Specify all available sizes if the product has variants.
• Shipping Costs: Itemize costs per payment method (credit card, PayPal, cash on delivery, etc.). Enter 0.00 if the cost is the same across all payment methods.
• Unit Price: Required for products sold by weight or volume. Example: £5.99/kg.
• Energy Efficiency Rating: Required for relevant product categories. Example: A++.
• Additional Shipping Notes: Up to 150 characters. No promotional text.
• Product Characteristics: Use name-value pairs for category-specific attributes. Example: Top note: flowery.
• Intensity: fresh/intensive.

How to Optimize Your Idealo Product Feed

A complete and accurate feed improves your product visibility on Idealo. Since Idealo does not use keyword bidding, your ranking depends entirely on the quality of your product data.

Localize your product content. Idealo operates in Germany and the UK. Translate product titles and descriptions, convert prices to the correct currency, and format delivery times for the target market. Localized content improves conversion rates from shoppers who search in their native language.

Separate product price and shipping price. Idealo shoppers compare total costs, including shipping. Listing these separately helps customers compare your offer accurately with other retailers and reduces drop-off from unexpected charges at checkout.

List product variants as separate items. Each size, color, or configuration should be submitted as an individual line in the feed. Idealo treats each variant as a distinct product, and individual variants appear more frequently in search results than grouped products.

Write detailed product descriptions. Idealo allows up to 1,000 characters in the description field. Use this space to include specific product details, materials, dimensions, and compatibility information. More detailed descriptions increase the chance of matching customer search queries.

Keep feed data up to date. Use CTX Feed’s auto-update feature to sync your feed with your live store automatically. Stale price or stock data can result in product listing suspensions or customer complaints after purchase.

Best WooCommerce Product Feed Plugin for Idealo

CTX Feed is a WooCommerce product feed plugin that supports over 220 shopping channels, including Idealo. It includes a dedicated Idealo template that maps your WooCommerce product data to Idealo’s required feed format automatically.

The plugin supports both CSV and XML output, scheduled feed updates, and custom attribute mapping so you can adjust fields like brand, MPN, and product category to match your store’s data structure.

Key Features

• Pre-built Idealo feed template with automatic attribute mapping
• Supports CSV and XML feed formats as required by Idealo
• Scheduled auto-update to keep feed data current
• Custom attribute mapping for variants, pricing rules, and product categories
• Supports 220+ shopping channels including Google Shopping, Facebook, and Amazon

A free version is available. Paid plans are listed on the official CTX Feed website check the pricing page before publishing for current details.

Frequently Asked Questions

Key Takeaways

• To create a WooCommerce product feed for Idealo, use a plugin with a pre-built Idealo template such as CTX Feed to map your product data to Idealo’s required attributes automatically.
• Required feed attributes include article number, EAN/GTIN, brand name, product name, price with VAT, delivery time, product URL, and image URL.
• Idealo accepts CSV and XML feed formats; CSV is the recommended format for Idealo product feed integration.
• Listing product variants as separate items and writing detailed descriptions (up to 1,000 characters) improves product visibility on Idealo.
• Use the auto-update feature in CTX Feed to keep your Idealo feed current with live prices, stock levels, and new products.
• Since Idealo does not use keyword bidding, product data quality directly determines your ranking and visibility on the platform.