The million dollar question among the owners of web based store is how to increase online sales fast and majority of webmasters become disappointed after abortive steps. According to my opinion there is no any shortcuts of earning money. But of course you can design a list of steps for making the way of your sales easier and faster. And today we are going to discuss some key points those can make your journey of ecommerce comfortable.
1 # Research on What People Wants
Maximum merchants don’t research on public demands and run their web store in terms of their own choice. But there are many customers who may not have the same taste like yours. And that’s one of the main reason of losing customer attention. So if you want to make your shop full of customers, then focus on your customer’s choice instead of yours. Showcase products for different classes of customers. Make feedback form for your customers, run regular campaigns from your website and maintain contacts to both your customers and targeted people as much as you can. And finally getting ideas from their choice design a blissful web store for all class of people.
2 # Content is King – Even for a Shop
For bloggers of content based web owners we always suggest high quality contents since readers will pay their attention depends on the quality and attractiveness of writing. But in comparison to them shop owners more or less neglects writing their pages. This is a big mistake. If we analyze the customer psychology we’ll see at first everyone searches for ‘best + their intended product category’ on search engine. Then after checking their intended products brands and models, they stick on one of two model. Then people search by ‘selected product model + review’. Then after reading reviews finally they purchase a product. That means if you’ve business acumen you must be sincere about well written contents for your products and if possible write reviews for your products and post them to different websites.
3 # Start Marketing from Day 1
I know a gadget seller. He sells quality products, but still unable to make all his products sold within time. The main reason for this failure is late marketing. He started selling tab and power bank. At first he got his sample, among samples he ordered 2 tab models and then waited 20 days to receive his products. Then after getting his products he did all his packing and other formalities and then after day 35 he started boosting his products on Facebook. After 3 months he sold 70% of his products when the next version of his tablets entered into the market and his sales had fallen. But if he started taking pre-orders or other marketing campaign just instantly after the selection of his product, he might be 35 days advanced. And there was a big chance of selling all his products within the peak time. So remember you’ve competitors in market and almost everyone has the same products like you and among everyone he wins who starts campaigning first.
4 # Don’t Underestimate Comparison Shopping Engines
Comparison Shopping engines look very innocent, but they are the tigers of ecommerce sales. But most of the merchants spend all their money on social media campaign and if they can sell all their products the expenses of their campaign remain high. So to reduce your expenses of campaign you must focus of comparison shopping engines. And in business everything is related to each other. So, if you can reduce your cost of campaign, you can reduce your price of products and when you can do so more and more buyers will be interested on your products.
5 # Present Your Shop Skillfully
Try to be motivated and responsive in front of your customers and present your products to your customers in such a way where they can feel comfortable during shopping. There are many online shops who don’t present and decorate their products in a good manner, which bounces their customers. So, don’t do so.
Finally for all merchants I’ll suggest to be sincere about all crowds and don’t miss to promote your products on every occasion. Give regular discounts, gifts, free offer etc. etc. for your customers and always make a buzz on social media so that no one can make a room for thinking another options except you.
If you are running ecommerce webstore and you have hundreds to thousands of products, you should use automated plugin like “woocommerce product feed pro“. Such plugins can create automated list of products that you can submit in different shop engines and those engines can fetch data from your website and display all those products at their sites. As these shopping engines are very popular and well known, you can grab some sales quickly!