The internet has completely transformed the way people compare and buy products online. It is not just enough to have an e-commerce store anymore. It is a race with the Amazons of the world to grow and make a mark. And the only way an e-commerce store can grow is to increase its sales.
But how does one do that?
The first and foremost thing to remember here is that growing sales doesn’t mean spending thousands of dollars in marketing. There are often very small changes that one needs to make, in order to increase sales over time.
Find a Product Niche
Online businesses are fiercer than ever. Unless you are an Amazon, you don’t want to sell everything. At least, not initially. Even Amazon started with selling only books and later diversified. Finding a product that works well with its demand, and cost effectiveness should be chosen. Choosing your key product will determine every other subsequent business decision.
There are essentially two kinds of products – commoditized products, the ones that everyone needs; For example, Food, Clothing, appliances etc. The second kinds of products are Unique products. These are products one might want to indulge in. Handicrafts, organic food products etc. are unique products. You can choose to select either, or a mix of both. But, your products should be able to communicate and resonate with your target audience.
Focus on Up-selling and Cross-selling products
Up-selling and cross-selling have become very important in e-commerce. Encouraging customers to spend a little more by offering them something along with their desired product works online. If a customer chooses a phone, give them an option to buy a screen-guard along with it for an extra something. These techniques increase sales volume for your e-commerce store and at the same time provides valuable service to your customers.
Optimize Email Marketing
Email marketing is an essential part of e-commerce business. Email marketing will remind your customers of things such as abandoned carts, and unfulfilled payments, notify them when things are back in stock, and inform them about upcoming products and discounts. Effective email marketing grabs your customer’s attention and keeps them glued to your site.
Look for Affiliates
Affiliates can help you move your e-commerce site towards better sales, as affiliates are motivated with commissions and incentives to do so. Although it does mean giving away a certain percentage of your profits to your affiliates, the increased sales make it worthwhile. To sum up, affiliate marketing is free for your products and business, till the point you make a sale; which works great for new and young e-commerce sites.
Of course, it goes without saying that you need to research well before choosing your affiliate. You can check out these articles to learn more about affiliate marketing for your e-commerce business.
Focus on Product Descriptions
Avoid using standard product descriptions uploaded from a database. Instead, create specific, human and SEO-optimized descriptions for your products. Improving the overall presentation of the product, with attractive photography builds trust and improves the visual appeal of your site.
Plenty of tools in the form of plug-ins and apps are available to help you put the above strategies into motion. If you are using Woocommerce, there’s one awesome plugin which will do the perfect job for you, named WooCommerce Product Feed Pro. You can achieve greater sales numbers for your e-commerce store with this tool.
Is there anything else you think you should be doing to generate more sales for your business? Share with us.