Online Marketplaces and Price Comparison Sites in Denmark

Denmark’s leading online marketplaces and price comparison sites, including DBA.dk, GulogGratis, Miinto, and PriceRunner, give sellers direct access to active Danish shoppers without a large marketing budget. The marketplaces below cover apparel, electronics, and general goods, while the price comparison and affiliate sites help merchants get products seen across multiple shopping channels at once. Below is a breakdown of each platform, what it sells, and how a merchant can use it.

Check current traffic and listing figures before publishing, as marketplace ownership and scale in this sector change frequently. Schibsted’s 2025 acquisition of DBA.dk and Vinted’s 2024 acquisition of Trendsales are recent examples of this consolidation.

Online Marketplaces in Denmark

DBA.dk

DBA is Denmark’s largest general marketplace, now owned by Schibsted (operating as Vend), covering categories from apparel to electronics. It has more than 1 million users and over 2 million active listings. Sellers use DBA to list products and run affiliate or sales ads that drive traffic to their product pages.

GulogGratis

GulogGratis is a general marketplace used by both individual sellers and businesses, with more than 700,000 new listings posted monthly. Merchants list products directly or use the platform for affiliate marketing campaigns.

Miinto

Miinto is an apparel and gift marketplace for men and women, part of a larger European fashion platform active across 13 markets. More than 600 independent boutiques and brands sell on Miinto.dk specifically, making it a fit for clothing sellers.

Vinted (formerly Trendsales)

Trendsales, Denmark’s longtime secondhand fashion marketplace, was acquired by Vinted in 2024 and is being merged into the Vinted platform. Danish users buying and selling secondhand apparel are now directed to Vinted, which also covers Sweden, Finland, and Poland.

Price Comparison Sites in Denmark

PriceRunner

PriceRunner absorbed EDB Priser, Denmark’s longtime electronics price comparison site, after acquiring it. Shoppers now use PriceRunner.dk to compare electronics, software, and general product prices and time their purchases.

Kelkoo

Kelkoo is a leading European price comparison platform active across Sweden and Denmark [Kelkoo Group overview]. In Sweden, its localized portal (Kelkoo.se) aggregates over 5 million products from roughly 100 integrated online stores. The engine connects budget-focused shoppers with real-time price discovery across high-volume retail sectors, including consumer electronics, automotive parts, sports/outdoor gear, and baby products.

Affiliate Networks for Selling in Denmark

Partner-ads

Partner-ads is a Denmark-based affiliate network running more than 1,200 partner programs across Denmark, Sweden, and Norway. Merchants use it to recruit affiliate publishers who promote and sell their products.

Tradetracker

Tradetracker is an affiliate marketing company active in Denmark with close to 200 campaigns, publishing merchant products across ecommerce sites and tracking resulting purchases to refine the marketing approach.

Webgains

Webgains is a performance marketing company connecting more than 1,800 advertisers with roughly 250,000 publishers globally, including campaigns active in Denmark. It publishes and promotes merchant products across ecommerce websites.

Using a Product Feed to List on These Platforms

Most marketplaces and price comparison sites in Denmark require a formatted product feed before they will accept your listings. A product feed is a structured file containing your product data, such as title, price, availability, and category, in the format each platform expects.

WooCommerce Product Feed Pro generates this feed directly from your store data and keeps it updated automatically, so listings on Danish marketplaces and comparison sites stay current as your inventory changes. Check the official plugin page for current pricing and supported channels before publishing.

Key Features

Product feed templates: Pre-built templates for major marketplaces and comparison shopping engines.
Automatic feed updates: Feed regenerates on a schedule so listings reflect current stock and pricing.
Custom attribute mapping: Match your product fields to each platform’s required feed format.
Bulk editing: Adjust titles, categories, and pricing across feed items without editing each product individually.
Google Merchant Center support: Generate feeds formatted for Google Shopping alongside other channels.

Frequently Asked Questions

Key Takeaways

• DBA.dk, now owned by Schibsted, is Denmark’s largest general marketplace with over 1 million users.
• ShopAlike has closed and EDB Priser has been absorbed into PriceRunner; both should be dropped from active marketplace lists.
• Trendsales was acquired by Vinted in 2024, and Danish secondhand fashion sellers are migrating to the Vinted platform.
• GulogGratis, Miinto, Kelkoo, Partner-ads, Tradetracker, and Webgains remain highly active channels for acquiring Danish customers. Partnering with established European price engines like Kelkoo gives merchants immediate scalability across multiple Nordic boundaries simultaneously [Kelkoo Group overview].
• Most platforms require a formatted product feed; tools like WooCommerce Product Feed Pro can generate and keep that feed updated automatically.