23 Best Practices for Google Shopping Product Feed Optimization (2023)
81% of people search online to find products or details about products before purchasing. 59% of them start their search on Google.
That proves that the Google Shopping platform, along with Google Shopping ads, can make a significant impact on your eCommerce business.
Google Shopping receives a staggering 1.2 billion searches every month, and Google Shopping ads are the number one advertisement channel for eCommerce businesses.
Moreover, 85% of clicks or traffic will come from shopping ads if you run all sorts of Google ads campaigns.
No wonder 76% of store owners online choose shopping ads over traditional text ads. And 76% of all money spent on Google ads goes to shopping ads.
The greatest advantage of Google Shopping is if you are not even running ads on the platform, you can still list and promote your products there. Therefore, if you have an eCommerce/WooCommerce store, there’s no debate about whether you should promote your products on this giant shopping engine.
Google lets you add your products in multiple ways, including adding them one by one manually. The most effective and popular way is to add through a product feed.
On the other hand, to run Google Shopping ads, you must have a product feed.
The success of your Google Shopping campaign massively relies on the quality of your product feed. So, you need to make sure to optimize Google shopping data feed.
Now, what is a Google shopping product feed, and how do you optimize them?
That’s our topic of discussion today. We will discuss what Google shopping is and how you can do Google shopping feed optimization for all the attributes. We will also show you how to insert these attributes in an optimized manner using a plugin called CTX Feed.
Let’s get started.
Why need to optimize Google Shopping product feed
A product feed file contains all the necessary product information that you want to represent on Google. Google Product Feed comes with all the necessary product attributes that Google understands.
Before learning how to optimize the Google product Feed, we need to focus on why to optimize it. We should apply the feed optimization techniques for two reasons:
- Optimized Google Product Feed gives you better performance.
- With an optimized Google Product Feed, your ad spending and promotional costs are minimized.
Well, better performance means more clicks and more reach, which results in more customer engagement. The logic is straightforward: With greater engagement, you get more sales output.
Optimized Google product Feed injects qualified product data into Google Merchant Center. It helps the platform to represent the Shopping Ads more effectively. When shoppers get perfect ads, you have to spend less with greater prospects.
Optimized Google product Feed comes with three simple features:
- Perfectly used Google product attributes
- Complete product data
- Precise and accurate product information
Let’s go through each characteristic and learn how to optimize the Google product feed effectively.
What is Google Shopping?
Google Shopping is a price comparison shopping engine.
In a price comparison engine, a user can search for products they are looking for. The engine will then return product results that match the query.
The products in the result are basically from different eCommerce retailers who enlisted their product details in that price comparison engine. When the user clicks on any result, the platform will redirect them to the retailer’s product page.
Google shopping works in a similar way. WooCommerce retailers like you can list your products on the platform and compete with your rivals directly.
Google Shopping ads appear at the top of the search results. Not only on Google shopping search results but also on top of SERP (search engine result pages) and across the Google display network.
How do Google Shopping and Shopping ads work?
To list your WooCommerce products on Google Shopping organic listing (Free listing), you need two things – a Google Merchant Center (GMC) account and a Woocommerce Google product feed.
To run Google Shopping ads, you will need a Google Ads account.
We will now quickly give you an overview of how it works.
GMC account is free to open, and you can sign up/log in with your Gmail anytime. When signing up, you need to select where you want your customers to checkout.
If you are registering a new account, then you need to complete the following steps.
In the sixth step, you need to add your products. Choose the following option and proceed.
In the following screen, Google will give you multiple options to upload a product feed.
The best option is Scheduled Fetch. This option allows you to upload your product feed through a URL.
Give your feed a name and copy-paste your feed URL. Google will fetch your product information from the URL and display it on Google Shopping.
You can also set fetch frequency, after which Google will look for updates on your feed. We will explain and discuss more on this in the next section.
How to generate Google shopping ads
To run product ads on Google, login to Google Ads with the same Gmail and link your GMC account.
Start a new campaign and then select Sale, and after that, Shopping as your campaign type.
Google will automatically link the product feed from Merchant Center.
Set your bid strategy, ad groups, etc., to complete and run the campaign.
Unlike traditional text ads, Google Shopping ads completely rely on your product feed. You cannot create shopping ads manually.
Therefore, you no longer need to do any manual labor of designing and maintaining your ads individually. However, you must optimize the feed for Google shopping.
You must provide accurate information in your feed for Google to display your product offers correctly. Additionally, subdividing your product groups is necessary to establish appropriate and effective bid strategies for your product ads.
Google Shopping ads are the best way to acquire potential customers and grow your conversions. However, if you want to see the best possible results, setting up your campaign properly and employing effective product ad strategies are essential.
We haven’t talked about the main element yet, a product feed. Let’s dig into that.
What is a Google Shopping product feed?
If Google Merchant Center is the kitchen and the Google Ads account is the chef, then a Google shopping product feed contains the ingredients to cook. Without ingredients, there’s no use for the kitchen and chef, right?
A product feed is a structured spreadsheet file that contains your WooCommerce product information. Let us simplify that. A product feed is a Microsoft Excel or Google Sheets file where you copy-paste your product information.
It contains data such as title, price, description, link to images and product page, availability, etc. Retailers and eCommerce businesses use product feeds to provide Google with detailed information about their products to promote them on the platform.
The product feed enables Google to comprehend and categorize your products accurately. This, in turn, facilitates the display of your products in relevant search results and across various Google properties, including Google Shopping and Google Search.
Google requires the product feed to be in a specific format, typically utilizing XML Product files or CSV files. You need to update the feed regularly to ensure that the product information remains accurate and up-to-date.
Submitting a high-quality product feed with comprehensive and accurate data helps increase the chances of your products appearing in relevant searches, leading to improved visibility and potential sales for your business.
Therefore, Google shopping feed optimization is crucial for the success of your Google Shopping campaign.
What are the attributes of a Google shopping product feed?
Attributes in a Google Shopping product feed are the specific pieces of information about your products that you submit to the Google Merchant Center. These attributes are used to populate the product listings that appear in Google Shopping search results.
There are currently 170 attributes that can be included in a Google Shopping product feed. These attributes are divided into 10 categories:
- Basic product data: 9 attributes
- Price and availability: 8 attributes
- Product category: 11 attributes
- Product identifiers: 5 attributes
- Detailed product description: 4 attributes
- Shopping campaigns and other configurations: 7 attributes
- Marketplaces: 3 attributes
- Destinations: 2 attributes
- Shipping: 4 attributes
- Tax: 2 attributes
The specific attributes that you need to include in your product feed will vary depending on the type of products you sell and the markets you want to target. However, including as many of the 170 attributes as possible will help to ensure that your products are visible in Google Shopping search results and that the right audience sees them.
Here’s a list of the most important or common ones:
- Product ID
- Product Title
- Product Description
- Product Link
- Product Image link
- Product Availability
- Product Availability date
- Product Price
- Product Category & Subcategory
- Dynamic product views
How to create a Google shopping product feed
How you create your product feed for your WooCommerce store will greatly affect how efficiently Google will display them. Your Google shopping product feed optimization will also be influenced by the method you choose to generate the feed file.
One way of doing it is to generate them manually in a Google Sheets file. You can insert the attributes as column headers and copy-paste your product data one by one.
However, this process is not recommended as it will consume a great amount of time and is prone to errors. The best way to generate a WooCommerce data feed and optimize the Google shopping feed is to use a product feed plugin such as the CTX Feed.
CTX Feed plugin makes the feed creation and Google shopping feed optimization a breeze. It already knows what attributes a Google Shopping product feed needs.
It has dedicated Google Shopping templates that have all the attributes and guidelines integrated inside.
You can create a standard Google product feed with just two clicks. Moreover, you can insert as many additional attributes as you want.
Most importantly, it supports URL fetch for the Scheduled Fetch option on GMC we saw earlier. In this process, you no longer need to download-upload your feed file.
You can host your feed file in your WooCommerce server and share the feed URL. Google will fetch your product information from the URL.
CTX Feed also updates all your Woo product changes automatically. That means you will generate the feed once and connect to GMC. The plugin and Google will take things into their hands from there; no manual labor is needed after that point.
Overall, CTX Feed can significantly save you time and help you with Google product feed optimization.
How to create a Google shopping feed using CTX Feed
CTX Feed has a very popular free version available for you in the WordPress repository. Install and activate it.
Click on Make Feed from the CTX Feed menu.
Select Google Shopping from the Template dropdown.
CTX Feed will automatically populate the necessary attributes for you at the bottom.
Click generate to create your feed. The plugin will automatically gather your WooCommerce product data and generate the file.
Therefore, if you have an SEO-optimized WooCommerce site, your product feed will also be SEO optimized. That also means it will cut down manual labor significantly when doing Google data feed optimization.
Go to Manage Feeds from the CTX Feed to access your feed file. You can also set the update settings from there.
You can copy the URL from here and paste it into the GMC account we saw earlier.
23 Best Practices for Google Shopping Feed Optimization
To optimize the Google product feed, you need to optimize data under each attribute. Now, let’s break down how to optimize the Google Shopping feed by focusing on each attribute individually.
We will also check how to insert those attributes in CTX Feed manually.
1. Product ID
The Product ID attribute is a unique identifier for each product in your Google Shopping product feed. It is used to identify your products in Google Shopping search results and to match your products with other product feeds.
There are a few things you can do to optimize your Google Shopping feed for the Product ID attribute:
- Use a unique Product ID for each product. This will help Google to identify your products correctly and to match them with other product feeds.
- Use a consistent Product ID format. This will make it easier for Google to parse your product feed and match your products with other product feeds.
- Use a globally unique Product ID. This will help Google to identify your products across different countries and markets.
The attribute format/parameter you need to insert in the feed is – ‘id.’
WooCommerce assigns unique product IDs to all your products automatically. You can also manually edit Woo product IDs. When using CTX Feed, you won’t need to write it manually in your feed.
From the attribute and value dropdown, select the appropriate option. The plugin will automatically collect your WooCommerce product ids and insert them into the Google Shopping feed.
As we said before, when you use WooCommerce and CTX Feed, you won’t need to worry a lot about Google shopping feed optimization. The plugin will organize your Google feed according to recommended format.
2. Product Title
Whether it’s for Google Shopping Ads, Google Shopping organic listings, or even your product page, product titles hold significant importance. A well-crafted title can be the deciding factor in making or breaking a sale.
The Product Title attribute is one of the most important attributes in your Google Shopping product feed. It is used to identify your product in Google Shopping search results.
Google also uses the Product Title attribute to match your product with other product feeds. This means that if your product is listed in other product feeds, such as Walmart or eBay, and the Product Title of your product is the same in both feeds, your product will be shown in the search results of both Google Shopping and the other product feeds.
There are a few things you can do to optimize your Google Shopping feed for the Product Title attribute:
Make sure your product title is clear and concise
Your product title should be easy to read and understand, and it should accurately reflect the product you are selling.
Use keywords in your product title
The keywords you use in your product title will help Google to match your product with other product feeds and to show your product in relevant search results.
Use the brand name in your product title
If your product has a brand name, you should include the brand name in your product title. This will help Google to identify your product and to show your product to shoppers who are searching for products from that brand.
Use relevant modifiers in your product title
You can use relevant modifiers in your product title to help Google to match your product with other product feeds and to show your product in relevant search results. For example, if you are selling a laptop, you could use modifiers such as “ultrabook” or “13-inch” in your product title.
Keep your product title under 150 characters
Google Shopping only shows the first 70 characters of your product title in search results, so you should keep your product title under 150 characters to ensure that the most important information is visible.
Product title parameter for Google Shopping product feed – title.
If you have already optimized your WooCommerce product titles and using CTX Feed to generate the feed, then you won’t need to optimize titles in your feed manually. The plugin will fetch the optimized titles from your website and insert them in the Google Shopping feed.
To insert the product title attribute manually in the CTX feed, click on Add New Attribute button and follow the screenshot –
3. Product Description
The Product Description attribute is another important attribute in your Google Shopping product feed. It is used to provide more information about your product to shoppers, and it can help to improve the click-through rate and conversion rate of your products in Google Shopping search results.
Here are some tips for optimizing your Google Shopping feed for the Product Description attribute:
Make sure your product description is clear and concise
Your product description should be easy to read and understand, and it should accurately reflect the product you are selling.
Use keywords in your product description
The keywords you use in your product description will help Google to match your product with other product feeds and to show your product in relevant search results.
Use bullet points and numbered lists
Use bullet points and numbered lists to make your product description easy to scan. This will help shoppers quickly find the information they are looking for.
Use high-quality images and videos
Use high-quality images and videos to illustrate your product description. This will help shoppers to visualize your product and to understand its features.
Keep your product description under 5,000 characters
Google Shopping only shows the first 2,000 characters of your product description in search results. Therefore, you should keep your product description under 5,000 characters to ensure that the most important information is visible.
Product description parameter for Google Shopping product feed – description.
As you know already, if you have already optimized your WooCommerce product page with appropriate descriptions, you no longer need to do Google shopping feed optimization for them separately.
CTX Feed will collect the descriptions from your product pages automatically. Add a new attribute and follow the screenshot –
4. Product Image link – optimize product images
This is something you need to optimize even before uploading to your WooCommerce site. Images are the first element that your customers will notice and will make the most impact on their purchasing decisions.
Here are some tips on how to optimize your images for Google Shopping feed:
Use high-quality images
Your product images should be high-resolution and clear. They should also be relevant to the product you are selling.
Use clear and concise image titles
Your image titles should be clear and concise. They should accurately reflect the product you are selling.
Use relevant keywords in your image titles
The keywords you use in your image titles will help Google to match your product with other product feeds and to show your product in relevant search results.
Use alt text
Alt text is the text that is displayed when an image cannot be loaded. It is important to use alt text for your product images so that shoppers can still understand what the product is even if the image cannot be loaded.
Avoid using watermarks
Watermarks can be distracting, and they can make it difficult for shoppers to see your product images. It is best to avoid using watermarks on your product images.
Optimize your images for mobile
More and more people are shopping online using their mobile devices. It is important to optimize your product images for mobile so that they look good on all devices.
Product image parameter for Google Shopping product feed – image_link.
CTX Feed will automatically fetch your image link for your products. You can also include additional images if you need them. This is how you do it on CTX Feed –
5. Product Link
The Product Link attribute is the URL of your product’s landing page. It is used to send shoppers to your website when they click on your product in Google Shopping search results.
There are a few things you can do for Google shopping feed optimization for the Product Link attribute:
Make sure the URL is accurate
The URL you include in the Product Link attribute should be the exact URL of your product’s landing page. If the URL is not accurate, shoppers will be taken to the wrong page, which can lead to lost sales.
Use a secure URL
Google Shopping only shows products that have a secure URL. This means that the URL should start with “https://” instead of “http://”.
Use a descriptive URL
The URL of your product’s landing page should be descriptive. This will help Google to understand what your product is and to show your product in relevant search results.
Use keywords in the URL
The keywords you use in the URL of your product’s landing page will help Google to match your product with other product feeds and to show your product in relevant search results.
WooCommerce lets you edit your product URLs individually or in bulk. Therefore, you can optimize the links according to the above suggestions and let CTX Feed collect them automatically.
Product link parameter for Google Shopping product feed – link.
In CTX Feed, follow this –
6. Product Availability
If you run out of some products and your Google Shopping list still shows they are available, then your visitors will leave your site immediately when they are redirected. They will also lose trust in your brand and will probably never come back.
Therefore, putting the availability correctly in your feed is crucial. The availability status should be updated regularly in your Google feed to reflect the actual availability of your product.
The availability status of your product should be set to “in stock” if your product is actually in stock. If your product is not in stock, you should set the availability status to “out of stock.”
In case if you are taking preorders for your product, you can use the “preorder” availability status.
If your product is back-ordered, you can use the “backordered” availability status. This will allow shoppers to know that your product is not yet in stock but that they can still order it and have it shipped to them when it is available.
Product Availability parameter for Google Shopping product feed – availability.
In stock [in_stock]
Out of stock [out_of_stock]
In CTX Feed, you can exclude out-of-stock products with just one click. You can also filter your products by different statuses and conditions from the filter settings.
CTX Feed Availability input –
7. Product Availability date
The Product Availability Date attribute is a must-have attribute for your Google Shopping product feed if you’re selling products that are not yet available. This attribute tells shoppers when your product will be available, and it can help you to improve your product’s visibility in Google Shopping search results.
The Product Availability Date attribute is only required for products that have an availability status of “preorder” or “backordered.” For products that are in stock, you do not need to include the Product Availability Date attribute.
The Product Availability Date attribute should be a date in the format YYYY-MM-DD. For example, if your product will be available on January 1, 2023, you would enter the date as 2023-01-01.
If you are not sure when your product will be available, you can enter an estimated date. For example, if you expect your product to be available within the next 30 days, you could enter the date as 2023-03-01.
Here are some Google shopping feed optimization tips for the Product Availability Date attribute:
- Set the correct availability date.
- Update the availability date regularly.
- Use a consistent format (YYYY-MM-DD).
- Include the availability date for all products with a “preorder” or “backordered” availability status.
- Avoid using future dates.
Parameter for Google Shopping product feed – availability_date.
Here’s how you can include this attribute with CTX Feed –
8. Product Price
The Product Price attribute is one of the most important attributes in your Google Shopping feed. It is crucial for driving better performance and increasing the chances of attracting potential customers.
Here are some effective tips for Google shopping feed optimization for the Product Price attribute:
Set the correct price
The price you enter should be the actual price that you charge for your product. If you enter an incorrect price, shoppers may be disappointed when they see the actual price at checkout.
Update the price regularly
The price of your product may change from time to time, so you should update the price in your Google Shopping feed regularly. This will ensure that shoppers always see the correct price for your product.
Currency and formatting
Ensure that your prices are in the correct currency and follow a consistent formatting style. Different countries and regions might have different conventions for displaying prices.
Consider using dynamic pricing
Dynamic pricing allows you to adjust your prices based on factors such as demand and competition. This can help you to maximize your profits and to attract more shoppers.
Offer discounts and promotions
Offering discounts and promotions can be a great way to attract shoppers and increase your sales. However, you should make sure that your discounts and promotions are profitable.
Track your price performance
You should track your price performance to ensure that your prices are competitive and that they are not driving away shoppers. This will help you to optimize your prices over time.
Product Price parameter for Google Shopping product feed – price.
CTX Feed price options –
9. Product category & subcategory
In your WooCommerce store, the category names you use might not always match the ones used by comparison shopping engines. To make sure buyers can find your products easily, it’s essential to find the best matching categories in those engines.
Many Comparison Shopping Engines, such as Google Shopping, have their own unique categories. So including the most relevant ones in your product feed is a good practice to improve visibility and attract potential customers.
When entering your product’s category and subcategory, be as specific as possible. By doing so, you’ll make it easier for Google to classify your product and display it to shoppers conducting relevant searches.
In addition, you must use Google’s preferred format when identifying product categories and subcategories.
CTX Feed can make your life easy here. It has a dedicated Category Mapping menu from where you can create and set appropriate categories for the feed.
The plugin has integrated all the available categories and subcategories. You need to pick the ones that best match your WooCommerce categories. CTX Feed shows your categories in the window when you launch it initially.
From the feed generation window, you can either set categories manually as static values.
Or select the mapping attribute you created.
If your product has a brand name, you should include the brand name in your Google Shopping product feed. This will help Google to understand your product and to show it to shoppers who are searching for products from that brand.
The brand name you enter should be the same brand name that you use on your product’s packaging and on your website.
Unfortunately, WooCommerce doesn’t have all the attributes Google may require. For example, Woo product pages don’t have the field Brand, GTIN, MPN, etc.
You need to create custom fields in WooCommerce for them. This means either code to insert or use a custom field plugin, both of which require technical skills.
This is another reason why CTX Feed is so great of a feed plugin. This plugin comes packed with all the different attributes all the channels may require.
Go to Settings>>Custom Fields. Toggle to enable.
For brand attribute, go to Products>>Brands By CTX Feed and create your brand.
Brand parameter for Google Shopping product feed – brand.
CTX Feed entry –
If your product has a GTIN (Global Trade Item Number), it’s important to include it in your Google Shopping product feed. The GTIN is a special code that uniquely identifies your product.
Make sure to enter the GTIN in the specific format that Google requires. This helps Google understand your product better and show it to shoppers who are searching for products with that GTIN.
Including the GTIN can improve the visibility of your products and attract more potential customers.
GTIN parameter for Google Shopping product feed – gtin.
CTX Feed settings –
Similar to GTIN, include the MPN (Manufacturer Part Number) in your Google Shopping product feed if your item has one. By including it in your feed, Google will be able to compare it to other products and provide more accurate search results.
The MPN you enter should be in the format that Google specifies.
Brand, MPN, and GTIN are also not available on WooCommerce. Enable them from Custom Fields.
After you enable it, your product pages will have a field where you can enter the value.
MPN parameter for Google Shopping product feed – mpn.
13. Add as many additional product images
The more product images you add, the more likely shoppers are to click on your product in search results. This is because shoppers can get a better sense of what your product looks like from multiple images.
14. Dynamic product views
Dynamic product views allow you to show different product images, titles, and descriptions to shoppers based on their search terms. This can help you to improve the click-through rate and conversion rate of your products.
Use relevant keywords in dynamic product views. The keywords you use in dynamic product views will help Google to understand your product and to show it in relevant search results.
15. Shopping campaigns and other configurations
Set a budget: You should set a budget for your Shopping campaigns. This will help you to control your spending and to avoid overspending.
Choose the right bidding strategy: You should choose the right bidding strategy for your Shopping campaigns. This will help you to get the most out of your budget and to achieve your desired results.
Track your results: You should track the results of your Shopping campaigns. This will help you to see what is working and what is not. You can then make adjustments to your campaigns to improve your results.
If you are selling on other marketplaces such as Amazon, eBay, Walmart, etc., you can insert them in your feed.
Here are some Google shopping feed optimization tips for the attribute.
Accurate and relevant information: Provide precise information about the marketplaces where your products are available. Include the marketplace names, URLs, or any unique identifiers required by Google.
Multiple marketplaces: If your products are available on various marketplaces, list them individually in the Marketplaces attribute. This helps Google understand the distribution of your products across different platforms.
Consistency with landing pages: Ensure that the marketplace URLs or identifiers match the landing pages where customers can purchase the products. This enhances user experience and prevents any potential confusion.
Update regularly: Keep the Marketplaces attribute up-to-date with any changes in the availability of your products on different marketplaces. Remove obsolete or discontinued marketplaces from the feed.
Marketplaces parameter for Google Shopping product feed – external_seller_id.
Settings on CTX Feed –
Destinations parameter for Google Shopping product feed – [included_destination], [excluded_destination], [shopping_ads_excluded_country].
Here are some Google shopping feed optimization tips for the Destinations attribute:
Only include the countries where you actually sell your products: If you include countries where you do not sell your products, your products may be shown to shoppers in those countries, but they will not be able to purchase them.
Keep the list of countries up-to-date: If you add new countries to your product catalog, you need to update the Destinations attribute to include those countries.
Use a combination of country codes and location names: This will allow you to show your products to shoppers in specific locations within a country.
Track your performance: You should track the performance of your products in different countries to see which countries are generating the most sales. This will help you to optimize your Destinations attribute over time.
Options in CTX Feed –
Shipping parameter in Google feed – shipping.
Here are some Google shopping feed optimization tips –
Offer free shipping: Offering free shipping can be a great way to attract shoppers and increase your sales.
Offer expedited shipping: Offering expedited shipping can be a great way to differentiate your products from those of your competitors.
Track your shipping performance: You should track your shipping performance to ensure that your products are arriving on time and in good condition. This will help you to maintain a good reputation and to increase your customer satisfaction.
Tax parameter in Google feed – tax.
Google shopping feed optimization tips for tax –
- Include the tax information for all products that are subject to sales tax. This will help Google to show your products to shoppers in the correct locations.
- Use the correct tax codes. The tax codes that you use should be the same as the tax codes that are used in the countries where you sell your products.
- Update the tax information regularly. Tax laws can change frequently, so it is important to update the tax information in your feed regularly.
20. Creating custom labels
You can create custom labels to help you track your products. For example, you could create a custom label to track the performance of your products on different marketplaces.
You can use custom labels to target your ads. For example, you could target your ads to shoppers who have viewed a specific product or who have added a product to their cart.
You can use custom labels to measure the ROI of your campaigns. This will help you to see which campaigns are most effective and to allocate your budget accordingly.
We have already shown how you can create and assign custom fields and attributes with CTX Feed. In addition to regular custom fields, CTX Feed also allows you to create extra custom fields for users as per your need.
Options in CTX Feed –
21. Sales & merchant promotions
Here are some Google shopping feed optimization tips for sale promotions.
Offer discounts and promotions: Offering discounts and promotions can be a great way to attract shoppers and increase your sales.
Track your promotion performance: You should track your promotion performance to ensure that your promotions are effective. This will help you to improve your promotions over time. End your promotions on time: You should end your promotions on time to avoid overspending.
22. Add More Product Data on Google Product Feed
There are 45 non-required fields that you can complete to enrich the Google product feed. These fields are offered by Google to every online retailer, including WooCommerce. If you haven’t optimized your Google product feed by using these fields, it is time to think out of the box.
The more data you provide on your Google product feed, the richer your PLAs become. As a result, Google will market your products with a better understanding.
With additional data on the Google product feed, your marketing funnel’s ROI gets improved. Google Shopping focuses on shoppers that have a better chance to convert.
Currently, customers rely on their research while looking for a product. You have less chance to lose customers if you are feeding them precise information.
Make your Google product feed strong with additional information. Otherwise, your competitors will have a better advantage to get customers.
For example, a shopper may search for a product that is included in an energy-efficient class. You don’t need to provide this information to Google if your local laws don’t require it. However, if you miss this field, it will be easy for shoppers to choose your competitor who didn’t.
Shoppers rely more on readily available product information. They will surely buy from a company that has provided all searchable product information.
23. Optimizing Critical Data Points
Now that you have a detailed understanding of the fields required for Google Product Feed, we will move further. There are some crucial angles where you can focus to optimize the product information for PLAs.
We are mentioning three simple but effective ways to boost your Google product feed data.
Apply the Language that your Audience prefers
You can use your preferred language to add information to your Google product feed. It is obvious that you are using the language of your targeted location or customers.
You should know how you can describe your products using your audience’s preferred language. It is practical to market your products to a specific person or location.
For example, if the “usage” category applies to one of your products, be sure how a shopper refers to it. “Industrial” will gain a lot more attraction when a shopper is looking for a product for industrial usage purposes.
Always try to look at the wording of your competitors for reference and use it for some fields. If they haven’t optimized their Google product feed, their word choice may still be effective.
You should utilize SEO because there is a lot of space to fill in with relevant keywords. Your competitors may be enjoying a lot more traffic due to their optimized Google Product Feed.
Though keywords are not the focus of modern Google Shopping, it still works effectively. But, you must avoid keyword stuffing. Overuse of keywords may kill the SEO and exclude your page from Google’s search output.
Avoid Spelling Errors
While filling in the information on required Google product feed attributes, try to avoid spelling errors. It won’t look professional and get negative customer opinions on your product representation. Spelling errors on Google product feed attributes will also hurt the SEO of your product.
Provide the Latest product information
Providing outdated product information in a Google product feed will bring you the worst outcome. If a customer clicks on your product and gets nothing, It may kick you out of Google Shopping Ads.
To keep your product feed up and running, try to submit a fresh feed at least once a day. Apply the necessary changes to your product catalog.
It will take a long time if you want to update your product information manually. Instead, use the plugin we have mentioned below to update your product feed quickly.
Frequently Asked Questions (FAQs)
Feed optimization is the process of improving and refining your product feed’s data to enhance its performance and effectiveness in advertising.
The size limit for the Google Shopping feed is 100MB. If your product feed is larger than 100MB, you will need to split it into smaller files.
Google Shopping feed allows you to showcase your products visually to a highly targeted audience, increasing visibility and driving potential customers directly to your online store.
Hope this guide will be helpful in running your Google shopping campaign successfully. Let us know if you have any suggestions or questions on the topic
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