Facebook Product Feed: A Feature of ‘F’ Marketing
Content Overview of Facebook Product Feed
The term Facebook Product Feed may seem a very common feature to developers or marketers but the way of using it effectively may not be very well researched by them. Anyway, that’s why the blog is written. In this article, I tried to cover all about controlling & exploring the features of the product feed with setup tips. Hope you like this article very much. So, let’s start.
Facebook Product Catalog
Before proceeding to Facebook Product Feed we need to know about Facebook Product Catalogue. It is the virtual list of your products that you want to show to your customers. You can customize your catalog according to your taste & choice. A proper product catalog is very necessary before doing anything with your product for boosting up your sales because the presentation is the first thing that people see. Then the feasibility or other factors. So, technically the product catalog is the list of products you want to advertise. That means making a Facebook product catalog actually means listing and preparing your products for posting as a sponsored advertisements. So, be careful of choosing the title of products & also featured image because a juicy title or an attractive image can earn tons of real customers with guaranteed sales
But most of the time advertisers forget it & use poor titles or images and then expect huge sales through a sponsored ads. But every marketer should remember if only sponsored, ads can boost your sales then everyone will keep posting sponsored ads on Facebook and the world would be so easy for online shop owners. But you need to think about reality. And the reality is you need to be well prepared and well researched those make you different from others for your product marketing.
Facebook Product Feed
Okay, we know about the product catalog now. But the question is how to set it up? And here comes the term Facebook Product Feed. What is it actually? Let me make you clear. When we upload a product to our site we give title, product image, product description, price, availability etc. So, these are called product attributes. These attributes are common & in almost every site they are present. To list your product in Facebook Catalog you need these attributes also. if you’ve thousands of products on your site, will you take the load to upload them to the Facebook catalog again?
I think you’ve become dreaded already. And to eradicate your hassles all these directories support excel or XML files to be imported automatically containing all these product attributes which are called product feed. For Facebook, it is called Facebook Product Feed. So, if you have an option of exporting all your products within a single excel or XML file in your site which is supported by these shopping directories, your hassle of posting products individually becomes almost nil. So, if you have a site with products and you want to give sponsored ads on Facebook you need not take extra pressure if you have a good idea of product feed. This is the hidden feature of it because most of the marketers are not aware of this salient feature of F marketing using product feed.
Woocommerce Product Feed
Finally, before finishing the article I’ll recommend you an awesome plugin name Facebook Woocommerce Product Feed which is ready to take all your hassles of Facebook Product Feed. Actually, not only Facebook feed but also supports more than 100 shopping directories with an automatic synchronization option. So, at least try this plugin. You can find WooCommerce Product Feed’s free version on wordpress.org. Thanks for reading.