How to Create Google Dynamic Remarketing Feed on WooCommerce (Easy Way)
Only 2% of users end up buying something from an eCommerce store on their first visit, and 97% never return to that site. Not a good number at all, right?
There is a good reason why remarketing is so popular among online marketers. Don’t take our word for it; check out the stats here.
- By using remarketing, ad click-through rates can increase by 400%.
- Compared to traditional display/banner ads, remarketing campaigns are 10 times more effective.
- Up to 161% more conversions can be achieved with just one remarketing campaign.
- The revenue growth rate of remarketing-enabled mobile apps was 20% higher than that of non-retargeting mobile apps.
- 65% of online users are receptive to advertisements that feature products they have seen on other websites.
- Some 79% of customers want personalized offers based on their past actions with a company.
- Every year, consumers leave behind goods worth an estimated $4 trillion in online shopping carts, of which savvy retailers could recoup an estimated 63% with remarketing/retargeting.
- With an efficiency rate of 1,046%, retargeting far outperforms alternative ad placement strategies.
Therefore, remarketing can significantly impact the growth and revenue of your eCommerce/WooCommerce store. And what better platform can there be to remarket than Google?
In this article, we will discuss in detail what Google shopping dynamic remarketing is and walk you through how you can run remarketing ads by creating a Google dynamic remarketing feed using tools like CTX Feed.
Let’s dive in.
What is Google dynamic remarketing?
We are sure you are familiar with this scenario that you visited an online store and checked out some products. Maybe you also added some products but never finished the purchase.
Now, everywhere you go, from Gmail to YouTube or some other site, you see similar product ads or ads from that same online store brand. That’s remarketing, also known as retargeting.
Google dynamic remarketing is a feature of Google Ads that lets advertisers send personalized ads to people who have been to their website or used their mobile app in the past. It is a type of remarketing that uses dynamic display ads that are very relevant to each user based on how they have used the advertiser’s website in the past.
The main goal of dynamic remarketing is to get back in touch with potential customers who have shown interest in a product or service but have not yet bought it. Dynamic remarketing tries to get people to come back to the website and finish their purchase by showing them personalized ads with the exact products or services they looked at or were interested in.
The term “dynamic” refers to the fact that the contents and messaging of the advertisements are constantly being updated in order to display the goods or services that are most pertinent to individual users at any given moment.
When you launch your dynamic remarketing campaign, your ads will appear across the vast Google Display Network. The Google Display Network (GDN) is a collection of over 2 million sites, videos, and apps where your Google Ads can be displayed.
So, when you run dynamic display remarketing Google ads, anywhere your customers go, your ads will follow them in the GDN.
How do dynamic remarketing Google ads work?
Dynamic remarketing campaign Google ads are pretty straightforward to run if you know the process. To be honest, there are complex or advanced ways that cost less but can be a nightmare for you. And there are simpler ways that can save your life from technicalities and automate the whole process.
Google ads dynamic remarketing is an automated process when you put together all the pieces of the puzzle. The first and foremost thing you will need is a Google dynamic remarketing product feed.
Here’s the list of things you will need to run Google dynamic remarketing ads-
- A Google Merchant Center account
- A Google dynamic remarketing feed or, you can say, dynamic shopping feed for Google remarketing.
- A Google Ads account
- A Google Ads remarketing Tag
We will walk you through all the steps to run dynamic remarketing ads on Google and also show you alternatives that can save you ample time.
Let’s start with the Google dynamic remarketing feed.
Google dynamic remarketing feed – What it is and how to create one for WooCommerce store
If you own a WooCommerce store and want to run a dynamic remarketing campaign, you must have a dynamic remarketing Google shopping feed.
But what is a Google dynamic remarketing feed or product feed?
A Google dynamic remarketing feed, also known as a product feed, is a structured data file that contains detailed information about the products you offer on your WooCommerce store. It provides Google with the necessary data to create personalized and dynamic ads for your remarketing campaigns.
In simple words, a product feed file is like a product catalog where you put all your eCommerce/WooCommerce product data under different attributes such as title, description, price, condition, etc.
You can create product feed files in CSV, XML, JSON, TXT, etc. formats. Different channel requires different attributes and guidelines for their product feeds.
Here are the commonly required attributes you need for Google’s dynamic remarketing feed.
- Product ID
- Product Title
- Product Description
- Product URL
- Product Category
- Product Image URL
- Stock Availability
- Regular Price
- Product Condition
- GTIN / MPN
There are other necessary attributes you may need to include based on your product niche/industry or condition.
You can set these attributes as column headers in a Google Sheets or Microsoft Excel CSV file and paste all your WooCommerce product information underneath them one by one.
However, this process is manual, and we highly discourage it. Let’s find out why.
Google Shopping manual product feed challenges and statistics
The manual process undermines the primary purpose of creating a product feed file: automating the product listing process. This manual process is also prone to errors, especially when you have a long list of products.
You will also need to manually update any changes you make to your WooCommerce products or add new products. When you have a larger number of products, managing the feed manually and re-uploading it to the Merchant center would be a daunting task.
Let’s look at some statistics and discuss more about this.
You can increase your return on ad spend by 181% by excluding out-of-stock products from your feed. In the manual process, this will take constant monitoring and updates. You will also need to re-upload the file on Google Merchant Center to let Google Ads know which products are out of stock.
As of the year 2022, Google Shopping feeds have a rejection rate of 7% due to significant data errors in the product feed included. When you create the product feed manually, there’s a high chance that this can occur.
Google will reject a product listing if the correct GTIN values are not provided. As of the year 2022, this problem affects 5.53 percent of products with submitted GTINs and can be traced back to two root causes: the submission of invalid GTINs (affecting 1.4 percent of products) and the repetition of identical GTINs for multiple products (affecting 4.1 percent of products).
In terms of product feed setup, shipping is the most problematic area. This attribute accounts for 23.49 percent of all product rejections.
When you create a product feed manually, there are so many things you need to take care of. This will keep you away from other important things you could have done to grow your business.
Generating a Google dynamic remarketing feed using a plugin
A WooCommerce product feed plugin can save you from all the hassles mentioned above. One of the top-rated and best plugins for this job is the CTX Feed.
From following attribute guidelines to copying your WooCommerce product information to the product feed file, CTX Feed can do everything automatically with little to no effort from your side.
Besides Google’s dynamic remarketing feed, the plugin also supports 130+ other channels, including marketplaces, price comparison engines, and social media platforms. This means you can generate product feed files for 130+ channels right from your WooCommerce admin panel and reach millions of potential customers with minimum effort.
CTX Feed already knows what attributes Google and other channels require. It has integrated all guidelines and attributes inside its pre-made templates for every channel. Your task is to select the channel and save it, and the plugin will do the rest.
->You can also create a complete custom product feed using this plugin.
Remember the out-of-stock product issue?
You can exclude your out-of-stock items with only a click from the filter settings.
For all those problems, including shipping, repetition of GTIN, or other data feed errors, you no longer need to worry when you use this plugin.
The greatest features of CTX Feed are automatic updates and link connection methods. You can enable and set automatic update intervals, after which all your product feed files will be automatically updated.
For all the changes you make in your WooCommerce products, CTX Feed will fetch those changes and update the feed files automatically.
In addition to the download option, the plugin supports URL/FTP/HTTP/SFTP connection methods. You can host your feed file in your WordPress server and connect through one of these methods.
- Create optimized and error-free product feeds for various marketing channels.
- Supports over 130+ recognized channels, including Google Shopping, Facebook Catalog, and more.
- Easily customize and create unlimited product feeds without restrictions.
- Choose from multiple feed file formats such as XML, CSV, and JSON.
- User-friendly interface for easy feed creation and customization.
- Supports all WooCommerce product types, including bundles and subscriptions.
- Include multiple variations of a product with variable and variation features.
- Additional product attributes are available for detailed feed customization.
- Create custom templates for personalized marketplaces.
- Schedule automatic product updates and synchronization with marketing channels.
- A dedicated support team is available for assistance and feature requests.
Annual cost –
- Single Site – $119.00
- Five Site – $199.00
- Ten Site – $229.00
In addition, you can purchase a permanent license for the premium version. You must contact the company directly to obtain a quote.
How to generate a Google dynamic remarketing feed using CTX Feed
Login to your WordPress admin panel and go to Plugins>>Add New. Search, find, install, and activate the plugin.
CTX Feed will create a menu on the left panel. Click on Make Feed.
This is the new window.
From the Templates dropdown, select Google Shopping to generate a dynamic remarketing feed for Google ads.
Select your file type and give this Google dynamic remarketing feed a name.
CTX Feed will automatically populate all the necessary attributes when you select the template.
From the filter option, you can exclude out-of-stock products and also include/exclude other products/categories. You can also set different conditions based on your feed requirements.
You can say your Google dynamic remarketing feed is ready as soon as you select the template. All you need to do now is click the generate button at the bottom.
CTX Feed will collect all your WooCommerce product data according to Google Shopping attributes and generate the feed file.
Connecting Google dynamic remarketing feed
Go to CTX Feed>>Manage Feeds to find your feed file.
You will see all your feed files there. Notice the auto-update and interval setting there?
By default, all your feed files will have the auto-update feature enabled. And the Update Interval is the time after which all your feeds will be updated.
For example, if you set the update interval to 1 hour, the plugin will update all your product feed files every hour. Any changes or additions you make within this time to the Woo store, CTX Feed will collect and insert in the feed.
The plugin offers different settings for the feed file, including edit, delete, regenerate, view, download, and copy URLs.
When you connect through a URL, you no longer need to upload the file. In fact, you won’t need to do anything.
Your connected channels, for example, Google, will fetch all the changes or updates through the feed URL you provide and update its listings automatically.
Thus you can automatically display accurate and updated product information across multiple channels.
Adding custom fields in WooCommerce using CTX Feed
There are some additional attributes different channels ask for in their feed that are not available in Woo product pages by default. You must include these attributes in your feed to promote your products on those platforms.
For example, Google requires you to include GTIN, Brand, MPN, etc., which WooCommerce doesn’t have on its product pages. The solution is to add them as custom fields.
You can use codes to add them or use a custom field premium plugin like ACF. In both cases, you need a bit of technical skills.
Fortunately, CTX Feed has your back here.
It already knows what additional attributes different channels may ask. So, it has integrated a number of custom fields in its settings.
Go to the Settings page of CTX Feed and click on Custom Fields. There you will see all the available custom fields, including some additional empty custom fields.
Let’s enable MPN. Toggle to enable it.
After that, go to one of your product pages and jump to Product Data>>Inventory tab.
As you can see, the custom field has been added there. Now, your Google dynamic remarketing feed will have this value.
Creating a Google Merchant Center account
This step is very simple. Use your Gmail account to open a free Google Merchant Center account.
After going through the initial steps, you need to complete the following steps.
In the fifth step, you can start adding your products. Select the Add multiple products at once option.
If you also want to display your Woo products on the Google Shopping organic listings, you can checkmark the Free listing option.
In the next step, Google will offer you options to upload your Google dynamic remarketing feed.
You can manually create a feed in Google Sheets and connect that here. You can also upload your Google dynamic remarketing feed file here.
But the option we will select is the Scheduled Fetch option. This option lets you connect your feed through a URL.
In the next screen, you will be able to paste the dynamic remarketing feed URL you copied from the CTX Feed list. You can also set update intervals here as well.
After you finish all the steps, you will need to enable Google dynamic remarketing in Merchant Center. To do that, go to Growth>>Manage Programs and find the Dynamic Remarketing option.
Click on the Enable button. Google will give you the following warning.
Click Enable again to activate dynamic remarketing.
Create a Google Ads Remarketing Tag in Google Tag Manager
Now, things will go down the complex lane. Don’t worry; we will also talk about simpler solutions.
You need to implement the Google Ads remarketing tag on your website or use dynamic remarketing Google Analytics with enabled remarketing features. The tag lets you track user behavior and collect data for dynamic remarketing campaigns.
If you are a WooCommerce owner, follow our steps, and you will be fine.
Go to Google Tag Manager and sign up using the same Gmail you used in Merchant Center. Follow the prompts to create a new account.
After you finish, this window will pop up.
Copy these codes to your theme’s header.php file and paste them under the header and body tags.
You can also use a plugin like WPCode for this task if it feels unsafe.
This is the dashboard from where you need to click on Tag.
Click to create a new tag.
Choose Google Ads Remarketing and give your tag a name.
You will see a message – ‘’Conversion Linker tag missing in the container.’’. Click to create one.
Give it a name of your choice and save it—no need to change anything if you don’t know.
Now, we need our conversion ID and conversion label. We can find that in the Google Ads account.
Getting conversion ID from a Google Ads account
If you don’t have one, then sign up with the same Gmail you used for the Merchant Center and Tag Manager accounts. Then go to Tools and Settings>>Shared Library>>Audience Manager.
Create a new audience source. In this case, we need a Google Ads Tag.
From the Remarketing options, select the second option.
Save and continue, and select the third option in the next window.
Now you will see the conversion ID.
Copy it and go back to Tag Manager to paste it into the appropriate field. Also, checkmark the ‘Send dynamic remarketing event data’ field.
Click on the plus sign beside the event field.
Similarly, click the plus sign beside the Event Value field.
Click the plus sign.
Give your variable a name. Remember, it must have ‘dlv –‘ before the name. Click the middle plus sign and select the Data Layer Variable option.
Input ‘value’ in the box and save it.
For the Event Items field, repeat the previous steps. Click on the New Variable option.
Again, create a Data Layer Variable and input ‘items’ this time. Name it dlv-items.
Next, we need to configure the triggers. Click on it.
Click the plus sign to create a new trigger. Name it and select Custom Events.
In the box, paste the following parameters.
Loads of things to do, and hardly understood any of it, right?
Our focus for this article is to run dynamic remarketing ads on Google. That’s why we didn’t explain the tag generation process in detail.
If you want to skip these manual processes, install a plugin like Pixel Manager For WooCommerce. This plugin will do the magic for you within minutes and without the above-mentioned complex steps.
How to create a Dynamic Remarketing Ads campaign
First things first, link your Google Merchant Center account to your Google Ads account. This will link your Google dynamic remarketing feed to your ads account.
Go to Google Ads account and click on Tools and Settings>>Linked Accounts.
Find and link your GMC account.
Go back to your dashboard and click to create a new campaign.
Select your objective. We picked Sales.
From campaign types, select Display.
Input your website URL and give the campaign a name.
In the Campaign settings>>More settings, click on Dynamic Ads.
Checkmark the option – ‘Use dynamic ads feed for personalized ads’ and then select your feed from the list.
From Targeting, select ‘How they have interacted with your business.’
Checkmark Adword Optimized List.
After that, you can set your budget, location, and ad template and finish setting up the remarketing campaign. Google will decide based on your settings and generate dynamic remarketing ads automatically.
Benefits of dynamic remarketing for WooCommerce business
Dynamic remarketing offers several benefits for a WooCommerce business. Here are some key advantages:
Personalized Ad experiences
Dynamic remarketing enables you to create highly personalized ads tailored to individual users. By showcasing the specific products that users have previously shown interest in, you can deliver a more relevant and engaging ad experience.
This level of personalization increases the chances of capturing users’ attention, rekindling their interest, and driving conversions.
Increased Conversion Rates
Dynamic remarketing increases conversion rates by a lot because it shows ads for products that users have already shown interest in. These targeted reminders are like gentle nudges that remind users of how they’ve used your website before and encourage them to do what you want, like make a purchase.
It keeps your brand and products in people’s minds, making it less likely that they will forget about your business.
With dynamic remarketing, you can reach users on Google’s huge Display Network, which includes millions of websites and mobile apps. With such a wide audience, you can rest assured that many people who are likely to buy your products will see your advertisements.
By targeting a qualified audience, you can increase the likelihood of reaching users who are more likely to convert, maximizing the effectiveness of your advertising efforts.
One of the key advantages of dynamic remarketing is its cost-effectiveness. By focusing your ad spend on users who have already expressed interest in your products, you can optimize your advertising budget.
Instead of targeting a broad audience, dynamic remarketing allows you to target a more qualified and engaged audience.
As a result, this will maximize your return on investment (ROI). You can also avoid wasteful ad spend.
In today’s digital landscape, users interact with websites and online platforms across multiple devices. Dynamic remarketing offers the flexibility to engage users on various devices, including desktops, mobile devices, and tablets.
This versatility ensures that your ads are displayed to users wherever they are, providing a seamless and consistent brand experience across different devices. By reaching users on their preferred devices, you can enhance engagement and increase the chances of conversion.
Real-Time Ad Customization
Dynamic remarketing ads update in real-time based on the user’s browsing behavior and your product feed. This real-time customization ensures that the most relevant and up-to-date information is displayed in your ads.
For example, if a user viewed a specific product on your website, dynamic remarketing can dynamically generate an ad featuring that exact product.
This level of customization makes ads more interesting and personal for users, which makes it more likely that they will pay attention and make a purchase.
Easy Integration with WooCommerce
WooCommerce, being a popular eCommerce platform, offers seamless integration with Google’s dynamic remarketing. We have already mentioned a number of free plugins you can use to make the entire process as simple as it can get.
You can quickly connect your WooCommerce website with Google Ads and start reaping the benefits of dynamic remarketing.
Overall, by leveraging dynamic remarketing for your WooCommerce business, you can effectively reconnect with potential customers, drive repeat visits, and ultimately increase conversions and sales.
Google dynamic remarketing ads best practices
You’ve learned the ropes of Google Ads dynamic remarketing; now it’s time to brush up on some best practices to really take your campaign to the next level.
Keep your data feeds up-to-date
To ensure the success of your dynamic remarketing campaigns, it’s crucial to keep your data feeds up-to-date at all times. Google personalizes dynamic remarketing ads and targets individuals using information from your product feed.
Therefore, it’s essential to maintain accurate and current data in your feed. Consider using a feed management solution like CTX Feed to manage your feed effectively.
This not only helps in keeping your data accurate but also allows you to exclude out-of-stock products from your ads easily using rule-based exclusions.
Choose optimal ad placements:
With Google Ads, you can restrict where your dynamic remarketing ads show up in relation to specific pages or posts, or content types. Take advantage of this feature to ensure that your ads are displayed in relevant and suitable contexts.
By excluding certain websites or types of content, you can align your brand message with the right audience and improve the effectiveness of your remarketing campaigns.
Consider segmenting your audience:
You can target all users from a preconfigured “All Users” list. However, it’s better to make remarketing lists based on how visitors behave on your site.
By dividing your audience into groups, you can plan your campaigns and make unique remarketing lists that let you send bids and ads that are more relevant to certain groups of users.
This approach enhances the relevance and personalization of your ads, resulting in higher engagement and conversion rates.
When setting up your dynamic remarketing campaign, ensure that you don’t have unnecessary exclusions in place. While some context-specific exclusions like locations or languages may seem relevant, remember that online shoppers primarily focus on the products they need and their prices.
By removing unnecessary exclusions, you can expand the reach of your dynamic remarketing ads and maximize their potential impact.
Test different ad layouts
Google offers various ad layouts for dynamic remarketing campaigns. To identify the most effective layout for your business, consider setting up and running multiple campaigns simultaneously, targeting the same audience with different ad formats.
By trying out different layouts, you can learn a lot about which ones work best for your audience, which can lead to higher click-through rates and more sales.
Create multiple specified remarketing lists
To get the most out of your dynamic remarketing ads, make custom remarketing lists that target certain categories, products, or how visitors act on your site. For example, you can make a list of visitors who have looked at certain category pages, left high-value carts, visited your best-selling product pages, or shown interest in certain categories.
By dividing your audience into subgroups or product groups and making your ads and offers fit those groups, you can make your remarketing campaigns more relevant and effective.
Adjust bids based on the user’s buying cycle position
Visitors who have abandoned their carts are often closer to making a purchase compared to those who are merely browsing. To maximize your return on investment (ROI), consider bidding higher for this audience segment.
By increasing your bids for cart abandoners, you increase the visibility of your ads to users who are more likely to convert. This will improve the overall effectiveness of your dynamic remarketing campaigns.
Split-test different ad formats
With a wide range of ad formats available for dynamic remarketing, it can be challenging to choose the best option for your business. To overcome this, conduct split tests by duplicating ad groups, maintaining the same audience and bids, and changing the ad format.
By running these tests and collecting statistical information, you can identify the ad formats that deliver the highest performance and optimize your campaigns accordingly.
Set frequency caps
Frequency capping is a must if you don’t want to overwhelm users and want them to have a good experience.
This feature lets you set limits on how many times a person can see your dynamic remarketing ads every day. By putting a limit on how often an ad can be shown, you can keep your remarketing strategy balanced and effective.
Monitor performance and make adjustments.
Regularly track the performance of your remarketing campaigns in Google Ads. Pay attention to key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
Identify the top-performing ads and ad placements that generate the highest engagement and conversions. Allocate more budget and increase bids for successful ads and remove low-performing placements to optimize your campaign’s performance.
Cross-platform and cross-device retargeting
Google supports cross-platform and cross-device retargeting. This feature lets you connect with customers on different devices and platforms, so you can always reach them and keep them interested.
Take advantage of this feature to connect with visitors to your site across multiple devices and serve them ads that are specifically relevant to their interests and activities.
When implementing dynamic remarketing, it’s important to comply with privacy regulations and communicate transparently with your users.
By implementing these best practices, you can maximize the effectiveness of your dynamic remarketing campaigns for your WooCommerce business.
Dynamic remarketing helps advertisers increase their chances of converting past website visitors into customers. It achieves this by leveraging personalized and targeted ads, ultimately driving higher sales and ROI.
From keeping your data feeds up-to-date to segmenting your audience and testing different ad formats, each practice contributes to enhancing the relevance, engagement, and conversion rates of your dynamic remarketing ads.
We hope this article on Google’s dynamic remarketing feed and ad will show a new window of opportunities for you. We know there’s much more we couldn’t cover, but we are always open to answering your questions.
Let us know all your questions or suggestions in the comments.
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