Guide to Google Shopping Ranking Factors: Top Secrets for Success

Ever set up your online store, add awesome products, and wait for customers, but nobody comes? 

It’s true, with so many online stores out there, getting your products seen can be a real struggle.

In this case, Google Shopping ranking is here to be your secret weapon for boosting your product visibility. Google Shopping ranking is like a “see-me” button for your products.  It helps buyers find you directly for what you sell.

But how do you ensure your products stand out from the crowd?

The higher your ranking, the closer you are to the “front page” of Google Shopping, where everyone can see your cool stuff!  

This means more clicks and more sales.

To rank higher on Google Shopping and get more benefits, you must have a clear concept of the Google Shopping ranking factors.

In this article, I’ll discuss all the ins and outs of Google shopping ranking factors and which factors affect how to rank higher on Google shopping by improving these factors.

What is Google Shopping Ranking? 

Imagine a buyer at a giant online retail shop with thousands of different stores, all selling amazing different products.

But how do people find your store?

In that case, Google Shopping free listing will display your products across the vast expanse of Google shopping networks and partnered sites.

And here in the next step comes Google Shopping ranking. 

The ranking in Google Shopping determines the order in which products appear on search results pages (SERP). 

This ranking system considers various factors. It’s because Google wants to deliver a positive shopping experience for users while ensuring fairness and transparency for businesses like yours.

So, what does it mean to “rank high on Google shopping”? 

It refers to the position of your organic product listing in the search results. The higher you rank, the more likely it is that customers will see your product on top, click on it, and make a purchase.

This can lead to increased website traffic, product visibility, brand awareness, and more sales for your online store.

What affects Google Shopping rankings?

Google Shopping rankings depend on your competition and how good your product listings are. 

The main factors that affect Google Shopping ranking are your product data feed, bid amounts, and how relevant your products are to what buyers are looking for. 

Here are some factors that mostly affect Google shopping ranking factors:

Optimized Product Feed

Imagine you’re running a bakery and want to attract customers with your delicious treats. You wouldn’t just put your pastries on a shelf without labels, right? 

You’d showcase your product with a clear title, description, SKU, and other attributes. 

That’s exactly why you need to optimize your product feed for Google Shopping.

When you optimize your product feed, it is accurate, and error free. this helps Google shopping understand your products better and information rich. So that your products showcase on top with relevant searches.

Product Relevance

Google Shopping connects shoppers with their dream products. By ensuring your product listings are relevant and organic.

This directly impacts your ranking because Google prioritizes relevant listings. When Google trusts your product to satisfy the searcher’s needs, it will increase your chances of appearing at the top of search results. 

Studies even show that relevant product titles can boost click-through rates by up to 35%.

Product Availability

You’re scrolling through an online store, excited to find that perfect pair of shoes. But when you click it says “Out of stock.” Disappointing, right? 

Google Shopping feels the same way! That’s where product availability plays a crucial role in your ranking. 

But just how much does it matter? 

Studies show that out-of-stock listings can significantly impact click-through rates. Conversely, having readily available products can lead to a 15% increase in click-through rates. 

Reviews and Ratings

If you’re browsing an online store for a new pair of headphones, you see two options which both look similar. But one has dozens of positive reviews and a high rating, while the other has none. 

Which one are you more likely to trust and consider buying?

That’s the power of reviews and ratings in Google Shopping! They act as social proof and influencing not only your purchase decisions but also Google’s ranking algorithm.

User Engagement

When users click on your product and land on a product page, there is a loading speed issue and user experience issue. It signals to Google that your product doesn’t match their search intent or offer a positive experience. 

That’s how a poor user experience (UX) on your landing page can potentially harm your Google Shopping ranking. 

How can you improve search rankings on Google Shopping based on ranking factors?

To improve your ranking higher on Google shopping, you need to focus on several things, including the Product Feed, campaign structure, and other factors. 

Here is how you can improve your search ranking results:

Product Feed Optimization

To rank higher on Google Shopping,  optimizing your product feed is the first step. To fix your product feed, meet all the requirements set by Google shopping. Update the product feed and include the necessary data to make it more effective. Where you have to optimize your feed is as follows:

Providing Complete Product Data

To rank higher on Google Shopping, it is obvious to follow Google’s requirements. Your product should include product ID, title, price, and other necessary attributes.

Product attributes also depend on the type of business you are running. Different retailers may apply a different set of rules. Common or mandatory product attributes include product ID, title, and other fields.

An apparel company needs to include age group, gender, material, color, size, pattern, and other common attributes. If the clothes have different variants, those variants should be included in one listing.

While creating an optimized and effective product feed is crucial for success in Google Shopping, but manually product listing is so time-consuming and error-prone. 

Here’s where plugins come to the rescue. 

If you’re running a WooCommerce store, you can go for the CTX Feed plugin, which offers generated optimized product feed for google shopping.

CTX Feed goes beyond simply uploading your product list. It allows you to manage and manipulate your product data in various ways to generate a feed that adheres to Google’s requirements and maximizes your visibility.

Product Title Optimization

Product Title Optimization is essential for a higher rank on Google shopping

After including all the required attributes, focus on optimizing the attributes. 

The Title attribute is important because it should reflect the customer’s search terms. Make your title as detailed as possible by including essential product details.

Google crawls the product titles at first and finds the relevant buyer keyword. This is why product titles are vital to determine the keywords of your product. The first few words of your title can make a massive difference in representing the stuff.

Sync the keywords naturally into the product title. Make your Product title accurate and descriptive. Try to avoid repeating the keywords on your title.

Words of a title carry huge importance to make the title more effective.

For some products, including the brand name on the title is essential. For some products, including the product name on the title is enough to get noticed.

Include the most crucial attribute of your product in the product title. The attribute could be the size, color, pattern, materials used, etc. It changes depending on the product type or category.

You can use CTX feed attribute mapping advance features for create your desired products title.

• How to Extend a WooCommerce Product Title using Attribute Mapping?
• How to add/remove variation info from product title?
  

Including SKU-level cost data

Including SKU-level cost data for ranking higher on google shopping

There are some key data that you can add to your product feed. 

Adding cost-of-goods on the SKU level is an innovative way to optimize the product data. Adding costs like shipping and payment processing gives you a clear idea about the profit flow.

Image Optimization

Image Optimization is very important for google shopping ranking.

If you’re thinking “Why does my image rank low on Google Shopping?” Well, the clear answer is your images are not properly optimized for Google shopping.

High-quality images showcase your products in their best light, allowing not only users to see details and features, but also rank better on Google Shopping. Optimized image increage user experience and boost more clicks and conversions.

You should follow the google shopping image requirements for images to get the most optimized one that will rank higher. 

Here are some tips for optimizing your Google Shopping images:

• Use high-resolution images: Aim for at least 250*250 pixels for optimal clarity on all devices. Also for Non-apparel images at least 100 x 100 pixels.

• Showcase your product from multiple angles: Provide different views, close-ups, and lifestyle images to give users a complete picture. A three-sixty degree view of the product is more accepted by customers. 

• Maintain a clean background: Avoid busy backgrounds that distract from your product.

• Optimize file size: Use the correct image format and size to optimize images perfectly. For a better user experience, convert images to JPEG and compress them to maintain loading speed. It can help if you compress JPEG to 50 KB without losing its quality.

• Include accurate product information: Ensure your image name and alt text accurately describe the product and include relevant keywords.

By following these strategies, you can transform your product images from simple visuals to powerful tools that attract users, and improve your rankings.

Bonus Tip:
The best practice is to follow what top-rated online retailers are offering on their product image. They represent the product images by considering different angles, lighting, and other details.

Description Optimization

Proper product description is must for better rank on google shopping

You don’t need to create a lengthy product description to get higher google ranks. Describe your product by extending and adding more attributes with the product title. 

Follow the product description of the top competitors in the market and create yours accordingly.

Avoid adding promotional texts such as “Cheap,” “discount,” “Wholesale,” etc., on the title. 

Product Description Best practices

These best practices can help you go beyond the basic requirements to optimize your product description for better performance.

• Be specific and accurate. The more specific your description, the easier it is for customers to identify the product they’re searching for.
• List the most important details in the first 160 – 500 characters. You can include up to 5,000 characters, but customers must click to view product details to see the longer description. However, putting the main info within 160 characters can be a tough task. Here, online tools like Editpad text summarizer can prove beneficial in condensing product descriptions within this limit.
• Include your product’s most relevant features and visual attributes.
  
  Examples of types of information to include:
  
  • Size
  • Material
  • Intended age range
  • Special features
  • Technical specifications
  • Shape
  • Pattern
  • Texture
  • Design. For example, customers can search for very specific visual terms like “retractable ballpoint pens.”
  • Variants. List product defining details like color, size, age group, pattern, flavor, or material.

Use Relevant Keywords

Relevant keywords are the bridge that helps shoppers find exactly what they desire and makes them to take the leap and become your customers.

So, where do you find these golden keywords?

Here are 3 most common but effective ways to get the related keywords for free.

• Google Search Console: This free tool shows you what people are searching for related to your products.
• Keyword research tools: Go for paid or free options like Google Keyword Planner to discover relevant keywords and their search volume.
• Competitor analysis: See what keywords your successful competitors are using.

Once you have your list, strategically place them throughout your product data. The placement is as follows:

• Start with your product titles: Include the most important keyword naturally within the first 70 characters, as that’s what Google displays in search results.
• Naturally place them into your descriptions: Don’t stuff keywords, but use them organically to describe your product’s features and benefits.
• Don’t forget about product attributes: Utilize relevant keywords in categories, brands, and other product details.

By focusing on relevant keywords, you’re speaking the language of both Google shopping and your potential customers. This not only improves your chances of being seen by the right people but also paves the way for a successful and targeted Google Shopping experience.

Optimize Product Landing Pages

Remember the last time you visited a store with confusing layouts and hidden products? Not exactly an enjoyable experience, right? 

Google Shopping avoids that user hassle. That’s where optimizing your landing page comes into play.

The product feed is your first impression on Google Shopping, while the landing page is where you close the deal and turn curious browsers into happy customers. 

Both require optimization, but in different ways, to create a seamless and successful shopping experience.

Here’s what to consider while optimizing your landing page:

• Mobile-friendly design: Over half of online shopping happens on mobile devices! Make sure your page looks and functions flawlessly on all screens.
• Fast loading speed: Impatient customers won’t wait for slow pages. Aim for a lightning-fast loading time to keep them engaged.
• Simple navigation: Make it easy for users to find the information they need. Avoid complex layouts and prioritize clear navigation elements.
• Clear information architecture: Organize your content logically. Use headings, subheadings, and bullet points to improve readability and guide users through the page.
• Clear call to action: Tell users exactly what you want them to do, whether it’s “Add to Cart” or “Learn More.”

Bonus Tip:

Landing page optimization is an ongoing process. By constantly testing and refining your approach, you can create a compelling final act for your Google shopping journey. 

Avoid Google Shopping Feed Errors

Google prioritizes reliable information. Feeds riddled with errors like incorrect prices, missing descriptions, or invalid images hinder this accuracy. It’s like speaking a different language to Google, making it difficult to understand your products and connect them with the right searches.

Now, how you can avoid errors?

• Always double-check: Before submitting your feed, carefully review all product details, descriptions, and images for accuracy and completeness.
• Utilize Google Merchant Center tools: Google offers free tools like the Feed Diagnostics report to identify and fix errors in your feed.
• Stay updated: Keep your feed up-to-date with any changes in product information, pricing, or availability.

However, there are other many ways as well as tricks to avoid these shopping feed errors. 

To know in detail How to Fix Common Google Merchant Center Errors 

Bonus tip: 

Use CTX Feed plugin for generating product feed automatically for an error-free solution. This free plugin will give you a fully optimized product feed with 100% accuracy.

Include All Google Shopping Required Attributes

Google uses these attributes to understand your products and match them with relevant searches. Incomplete or missing information can hinder this process and potentially impact your ranking. 

Where to find them? 

Google shopping offers a comprehensive list of required attributes readily available. It’s like a shopping list for your product data, ensuring you have everything Google needs.

Required attributes are the foundation of your listing that Google needs to understand your products. While additional attributes are not mandatory, these attributes offer more granular details that can further enhance your product’s visibility and user experience.

Examples of Required Attributes:

• ID: A unique identifier for your product.
• Title: A clear and concise description of your product, including relevant keywords.
• Description: A detailed explanation of your product’s features and benefits.
• Link: The URL of your product’s landing page.
• Price: The accurate price of your product, including currency.
• Brand: The brand name of your product.
• Condition: Whether your product is new or used.
• GTIN (Global Trade Item Number): A unique identifier for your product.

Examples of Additional Attributes:

• Color: The color(s) of your product.
• Image link: A high-resolution image of your product.
• Size: The size(s) of your product.
• Material: The material(s) your product is made of.
• MPN (Manufacturer Part Number): A unique identifier assigned by the manufacturer.

Bonus Tip:

If you’re already using CTX Feed, then you have nothing to worry. CTX Feed will tell you all the attributes you need for creating Google Shopping product feed. Again, this free plugin also let you to add some additional attributes according to your product.

Enhancing Product Relevance 

Product relevance simply means the degree to which your particular product or service will align with a user’s search query.

Want to know more? Let’s get into it.

In the context of Google Shopping, relevance is assessed based on various elements, including product titles, descriptions, and attributes. 

That’s why the more accurately your product information matches what users are searching for, the higher the likelihood of your products appearing prominently in search results.

So how do you improve your product relevance?

To enhance your products’ relevance on Google Shopping, consider using clear and specific keywords. Especially in your product titles and descriptions. 

You should also try to keep the title and description characters under the specified limit. You can also think about using long-tail keywords that are relevant to specify your products and match perfectly with the user’s search query.

One more thing, it might be beneficial to use high-quality images, meeting requirements that showcase your product. Of course the image has to be related with the user’s search query and your product. Remember, visual impressions always create a special mark in the user’s mind. 

Lastly, ensure your products are appropriately categorized, and you might find it helpful to use custom labels for improved organization. 

Adding product ratings and reviews

The inclusion of product ratings and reviews plays a crucial role on the ranking factors. 

How, you ask?

It helps a lot in establishing trust and credibility.

That is why try your best to encourage customers to leave reviews about your products. I’d recommend you to use CTAs or pop up windows as it has previously helped me a lot.

You should try to respond quickly to any concerns customers have. This creates a very positive impression and often leads the customers to drop a review

Then you can show off positive reviews prominently to build trust with potential buyers. 

• How to Generate Google Product Review Feed on Google Shopping

Use Google special offers

This is another factor that can highly affect your google shopping ranking.

You can introduce special offers and discounts from time to time. Why, you might wonder!

Well, it attracts the attention of price-conscious shoppers. Or many customers who might think of buying different kinds of products occasionally. 

So, add deals and discounts for customers. They can be of different types-

• Flash Sale
• Free Delivery
• Cashback Offer
• BOGO offers
• Coupon Codes
• Giveaways
• Different Seasonal Deals

My suggestion would be to use Google Merchant Promotions to highlight these deals in your product listings. 

That’s not it. You have to keep in mind the dates, price changes and the amount of profit or sales you want to make. 

Here’s an important reminder! 

You should never, I mean never ever compromise on the quality of your products or services for these offers. It can lead to losing potential customers for a lifetime. 

Also, try to make sure you clearly explain the value of your special offers in your product titles and descriptions. Highlight them as much as you can. 

Make certain that you regularly update and promote these special offers to keep your listings dynamic and appealing. It will undoubtedly benefit your google shopping ranking factors a lot.

Properly Optimized for Mobile Devices

Let me share two interesting stats with you. 

1. In the United States, 63% of Google searches take place on mobile devices.
2. And approximately 65% of clicks on paid Google search results are generated by mobile devices.

Shocked? Well, I was at first as well.

So, in a mobile-dominated era, it is crucial to optimize your google shopping product pages for mobile devices. 

That being the case, you need to ensure a seamless mobile experience by adjusting images, text, and navigation for smaller screens.

Here are couple of things I’d suggest you to do to optimize google shopping for mobiles-

• Ensuring Perfect User Interface(UI) and User Experience(UX)
• Making separate campaigns focusing only on mobile traffic
• Using optimal mobile bid adjustments
• Making an ad group for some top-performing products that do really well on mobile phones.

There is one more thing! 

Always try to Test your mobile experience regularly to fix any issues. This helps make sure people have a good experience when shopping on their phones.  So, optimize it properly to rank better on Google shopping.

Master Your Campaign Type

Picking the right kind of advertising campaign is super important for your online success. It is like choosing the best way to promote your products. 

So, how do you do it?

You should have a proper idea about smart shopping campaigns and standard shopping campaigns. 

Let’s get into more.

A Smart Shopping campaign grabs your products data from a feed and uses it to create special Shopping ads tailored for your customers, thanks to Google AI.

On the other hand, Standard Shopping campaigns offer more manual control over bidding and targeting, allowing for a customized approach. 

You can check this out to get a detailed idea on Smart Shopping vs Standard Shopping Campaigns. 

There are different types of ads, such as display, text, UGC videos, etc. Take your time and choose the one that would be a perfect match for your niche and audience. It will give you an advantage in google shopping ad ranking.

So, tailor your campaign type based on your specific business goals and preferences to optimize your advertising strategy. 

Competitive Pricing

How to rank no 1 on google shopping ads you ask? Try to Give the most competitive price possible. So, how do you actually set a competitive price?

My advice would be to regularly analyze competitors’ pricing strategies. And then adapt your own pricing accordingly. 

However, only looking to reduce your google ads cost will get you so far! You have to provide good value against the price you are asking. 

Many customers prefer a cheaper solution.  Now, they need to be attracted in the best way possible. But how?

You can highlight the competitive pricing in your product listings and ad copy to attract cost-conscious consumers.

Wait up, there’s way more!

Implementing competitive pricing mainly involves strategically setting your product prices to not only match but potentially outperform those of your competitors. 

And it’s not just about being the cheapest. It’s like a smart game where you adjust your prices based on what’s happening in the market.

You should think about how your prices make customers feel – sometimes, being a bit more expensive is okay if people think they’re getting something really good. So, ensuring value in your product or service can be the key.

Also, I always consider how much it costs to ship the products and how quickly they can get to customers. I suggest you do the same. 

Have a look into how your pricing compares with others in your industry. It will definitely allow you to make informed pricing decisions. 

This dynamic approach ensures that your products remain attractive and competitively positioned. 

Optimize bidding based on product grouping

Optimizing bidding based on product grouping is a strategic approach in Google Shopping that allows you to tailor your bids according to the performance and significance of specific product categories. It also has a significant impact on ranking higher on Google Shopping.  

You should consider beginning to group similar products, considering factors like these:

• product type, 
• seasonality, 
• profit margins.

By doing so, you gain greater control over your bidding strategy. This will also help you to focus your budget where it matters most. For instance, you might bid more for your best-selling items and less for others.

Next up, you should regularly review and change (if necessary) these bids. It is kinda like fine-tuning your advertising strategy to get the best results. By keeping a close eye on how different products perform, you can make informed decisions on where to invest more and where to be more conservative with your budget.

CTX Feed – Best plugin to generate error-free product feed

CTX Feed is a woocommerce product feed plugin  for generating product feed  for over 130 + channels, including Google shopping and Facebook.

CTX Feed inserts the product data into the feed file automatically, so that you never have to worry about copy-pasting your data. 

As a result, this saves time, minimizes errors, and simplifies the process.

CTX Feed automatically updates all your feed files at your set interval and allows you to upload products to GMC through the feed URL.

This combination allows you to display accurate information on Google and avoid all Google Merchant Center errors.

How CTX Feed plugin can boost your product ranking on Google shopping

• You are filtering out unoptimized products from your feed. This will prevent ranking down and products reject your products because they miss important information, such as titles, descriptions, or images.
• They are using dynamic attributes to conditionally enhance product information. This will ensure that your products meet all of Google’s requirements, even if your product data is imperfect.
• Using smart filters to exclude products that are missing descriptions, images, or prices. This will help you avoid errors related to missing product information.
• Automatically fix common errors. CTX Feed can automatically fix many common errors, such as missing product titles, descriptions, availability, and images. This can save you a lot of time and effort.
• Keep your product data up-to-date. CTX Feed can help you keep your product data up-to-date by automatically syncing it with your Google Merchant Center account. This can help to prevent errors caused by outdated product information.

Overall, CTX Feed can be a valuable plugin for WooCommerce store owners who want to improve their product listings on Google shopping for better product visibility and  sales.

Conclusion

That will be all for today. 

Hope you will be able to properly utilize these google shopping ranking factors and boost traffic and sales to your site. Use the above strategies especially optimizing titles, using reviews, setting competitive pricing etc. 

Always try your best to keep things dynamic, adapt to what customers want, and stay competitive. That should do it. Happy selling!

You May Also Read

1. How to Set Shipping Cost on Google Merchant based on Weight
2. A Complete Guide of Google Shopping Ads
3. ZATCA E-Invoicing Plugin – A Must Read About Saudi E-Invoice